Hi, I'm Francesca Alexander, a multi-disciplinary graphic designer with a focus on brand design, print-ready assets, and digital experiences across fashion, retail, and ecommerce. I enjoy turning concepts into polished visuals, collaborating with cross-functional teams, and delivering scalable design systems—from logos and packaging to web assets and social campaigns.…

Francesca Alexander

PRO

Hi, I'm Francesca Alexander, a multi-disciplinary graphic designer with a focus on brand design, print-ready assets, and digital experiences across fashion, retail, and ecommerce. I enjoy turning concepts into polished visuals, collaborating with cross-functional teams, and delivering scalable design systems—from logos and packaging to web assets and social campaigns.…

Available to hire

Hi, I’m Francesca Alexander, a multi-disciplinary graphic designer with a focus on brand design, print-ready assets, and digital experiences across fashion, retail, and ecommerce.

I enjoy turning concepts into polished visuals, collaborating with cross-functional teams, and delivering scalable design systems—from logos and packaging to web assets and social campaigns.

See more

Skills

Experience Level

Work Experience

Graphic Designer at W M Ritchie
February 1, 2023 - Present
Creating digital assets for eDMs, social media ads and website Designing print-ready in-store artwork, including retouching Planning and executing seasonal campaign shoots Managed audience segmentation and automated lifecycle marketing flows in Klaviyo Briefing website UI updates to web developers
Junior Designer at Berlei - Hanes Australasia
November 1, 2020 - January 31, 2023
Generating presentation materials Image retouching Assisting with colour, print and shape development Supporting design and fit development for seasonal collections across the Berlei, Hestia, Be By Berlei and Temple Luxe brands
Digital Designer at Mosaic Brands
June 1, 2020 - November 1, 2020
Designing daily eDM content Updating website homepages
Visual Communications and Graphic Design Co-ordinator at colette by colette hayman
August 2, 2019 - April 20, 2020
Developing assets across digital platforms Designing in-store signage, window displays and marketing materials Contributing to creative marketing strategies
Designer at Paladin Sports
February 1, 2018 - August 1, 2019
Creating print-ready designs for club sporting apparel Overseeing the lifecycle of the product from design concept through to production

Education

Bachelor (Hons) of Design in Fashion and Textiles at University of Technology, Sydney
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Manufacturing, Professional Services

Skills

Experience Level