Available to hire
I’m a Toronto-based content creator who loves bringing beauty and lifestyle stories to life. I’ve created UGC videos for brands like Radford, Kérastase, L’Oréal, Aquaphor, and Saje, focusing on authentic, relatable content that feels real. I share everything from beauty rituals and workouts to everyday lifestyle moments and time with my pet, always aiming to create content that inspires connection and feels effortlessly true to life!
Experience Level
Language
English
Fluent
Work Experience
Creative Director at The Honeymooners Club
September 1, 2023 - PresentFounding team member; plans and schedules social media channels for multiple brands (Instagram, TikTok, Pinterest & Facebook). Capture and edit content (videos, memes, assets for email & social). Source influencers to promote studio and products. Create marketing plans for monthly promotions. Direct the agency's social channels.
Social Media Manager at Radford Studio
September 1, 2020 - PresentBrainstorm creative ideas for YouTube content; film, edit and post YouTube content; Instagram and TikTok posting; story creation; video editing; post-production; write copy for socials and email blasts; source photos to match feed aesthetic; manage all engagements: respond to comments and DMs; engage with followers; assist with BTS photos, collect content from hair stylists and makeup artists; teach studio members about managing socials and creating stories and reels.
YouTube Manager + Editor at Victoria Radford
March 1, 2021 - PresentInstagram and TikTok posting, story creation, video editing; write copy for socials and email blasts to clients; source photos that match feed aesthetic; create content that brings new clients and sales to the studio; manage all engagements: respond to comments and DMs; engage with followers and who page is following; help on photo shoots, BTS; collect content from hair stylists, makeup artists; teach studio members about managing their own socials and creating stories and reels.
Marketing and Social Media Coordinator at St. Francis Xavier University
January 1, 2018 - October 17, 2025Plan and schedule social media channels (Instagram, TikTok, Pinterest & Facebook); Create captions, campaign launches; Edit and create content; Stay abreast of current social media trends and best practices; conduct research into trends and key influencers within the fashion industry; assist Marketing Lead with influencer talent acquisitions, content briefing and content management; assist Marketing Lead with executing media and influencer events; maintain regular contact with centre marketing liaisons to strategically push the brand across all channels.
Marketing and Social Media Coordinator at Rever New Melbourne
December 1, 2021 - October 17, 2025Plan and schedule social media channels (Instagram, TikTok, Pinterest & Facebook); create captions, campaign launches; edit and create content; stay abreast of current social media trends and best practices; conduct research into trends and key influencers within the fashion industry; assist marketing lead with influencer talent acquisitions, content briefing and content management; assist marketing lead with executing media and influencer events; maintain regular contact with centre marketing liaisons to strategically push the brand across all channels.
Creative Director at The Honeymooners Club
September 1, 2023 - PresentFounding team member of a private creative agency that plans and schedules social media for multiple brands (Instagram, TikTok, Pinterest & Facebook). Captures and edits content (videos, memes, assets for email & social). Sources influencers to promote studio and products. Creates marketing plans for monthly promotions. Directs the agency's social accounts.
Marketing and Social Media Coordinator at Raver Bernew Melbourne
December 1, 2021 - October 17, 2025Planned and scheduled social media channels (Instagram, TikTok, Pinterest & Facebook). Created captions, campaign launches. Edited and created content. Stayed abreast of current social media trends and best practices, conducted research into trends and key influencers within the fashion industry. Assisted Marketing Lead with influencer talent acquisitions, content briefing and content management. Assisted Marketing Lead with executing media and influencer events. Maintained regular contact with centre marketing liaison to strategically push the brand across all channels.
Education
IB Baccalaureate High School Diploma at Branksome Hall
January 1, 2007 - January 1, 2013Bachelor of Arts at St. Francis Xavier University
January 1, 2013 - January 1, 2018IB Diploma (Baccalaureate) High School Diploma at IB Baccalaureate High School
January 1, 2007 - January 1, 2013Bachelor of Arts at St. Francis Xavier University
January 1, 2013 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Other, Retail
Experience Level
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