As an experienced Art Director with a track record in both traditional and experiential design, I collaborate with studios, agencies, and brands on diverse creative projects. My freelance work spans branding, campaigns, exhibitions, packaging, motion, and digital design, allowing me to adapt my skills to different contexts and client needs.

Art Director at Kinetic Singapore

August 1, 2022 - August 31, 2023

As an Art Director at Kinetic Singapore, I played a pivotal role in shaping the visual narrative of various projects, extending my expertise beyond traditional design to include various other aspect of design (Exhibition; Motion; Packaging; Interior). My responsibilities involved collaborating with the team to conceptualise and execute meaningful and visually compelling campaigns.

DDB Singapore at DDB Singapore

August 1, 2019 - July 31, 2022

As an Art Director at DDB Singapore, my day-to-day tasks involved conceptualising and executing visually stunning campaigns that aligned with client objectives and brand guidelines. My responsibilities extended beyond mere design, encompassing the strategic integration of visual elements to convey compelling messages. I collaborated closely with cross-functional teams, including copywriters, visualisers, production houses and clients, to deliver innovative and effective creative solutions.