I’m a fashion and street photographer, working globally with a focus on film, nostalgic aesthetics, and trend-driven content. My background combines over 5 years of experience in the fashion industry with a strong creative direction skillset shaped by both corporate and freelance roles. I’ve worked in social media and content creation for brands Scotch & Soda and Tommy Hilfiger, where I developed a deep understanding of visual storytelling, brand identity, and consumer behaviour. I hold a Bachelor’s degree in Fashion and completed a Master’s degree in Photography Italy, giving me both creative and strategic insight into the fashion and media landscape. Currently, I work freelance across: • Fashion & street photography (film + digital) • Content creation for brands and creatives • Trend-aware visuals that connect with audiences

Francesca Naomi Moore

I’m a fashion and street photographer, working globally with a focus on film, nostalgic aesthetics, and trend-driven content. My background combines over 5 years of experience in the fashion industry with a strong creative direction skillset shaped by both corporate and freelance roles. I’ve worked in social media and content creation for brands Scotch & Soda and Tommy Hilfiger, where I developed a deep understanding of visual storytelling, brand identity, and consumer behaviour. I hold a Bachelor’s degree in Fashion and completed a Master’s degree in Photography Italy, giving me both creative and strategic insight into the fashion and media landscape. Currently, I work freelance across: • Fashion & street photography (film + digital) • Content creation for brands and creatives • Trend-aware visuals that connect with audiences

Available to hire

I’m a fashion and street photographer, working globally with a focus on film, nostalgic aesthetics, and trend-driven content. My background combines over 5 years of experience in the fashion industry with a strong creative direction skillset shaped by both corporate and freelance roles.

I’ve worked in social media and content creation for brands Scotch & Soda and Tommy Hilfiger, where I developed a deep understanding of visual storytelling, brand identity, and consumer behaviour.

I hold a Bachelor’s degree in Fashion and completed a Master’s degree in Photography Italy, giving me both creative and strategic insight into the fashion and media landscape.

Currently, I work freelance across:
• Fashion & street photography (film + digital)
• Content creation for brands and creatives
• Trend-aware visuals that connect with audiences

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Language

English
Fluent

Work Experience

Social Media & Content Manager at Black Finch Jewellery
April 25, 2025 - October 25, 2025
Developing and executing social media campaigns to support product launches, collections, and brand initiatives. Managing content creation, scheduling, and posting across all channels with focus on community and growth. In-house photographer and videographer for events, social content, and e-commerce.
Global Digital Communications Manager at Movember
June 1, 2024 - December 1, 2024
Assisting Content Producers at events and on shoots. Partnerships with Politix, Lululemon, Zoos Victoria. Collaborating with Studio on creative concepts and adapting assets for social (video editing/photo retouching).
Social Media Manager, UK Market at Ulla Popken
May 1, 2023 - July 1, 2024
Managed UK market social media strategy, campaigns, content creation, scheduling, community management, and performance analysis to drive brand visibility and engagement.
Video Editor for Fashion Documentary at Jan Diederen Productions
February 1, 2022 - October 1, 2022
Edited a fashion documentary, collaborating with the director and producers; responsible for rough cut to final cut, pacing, and color correction.
Social Media Creative & Community Manager at Tommy Hilfiger, Amsterdam
October 1, 2020 - October 1, 2022
Brainstormed creative concepts for social campaigns with focus on inclusivity, sustainability, and diversity. Styling and production assistant during e-commerce live shopping events. Leveraged social listening tools to tap into current trends. Concepting, designing, and producing Instagram Stories, Reels, and TikToks. Achievements: Attended the New York Fashion Week show to lead community management and support the creative team. My UGC-focused IG story concept saw the highest reach in 6 months. From engagements only, I grew the brand's TikTok channel to 10K.
Social Media & Influencer Marketing Placement at Scotch & Soda
July 1, 2018 - June 1, 2019
Assisting stylists, visual merchandisers, and the production team for internal and external events. Event photographer and videographer for activations in local retail stores. Head of logistics for S&S’s 45-member global influencer program, coordinated with Wavemaker. Achievements: In my first month, S&S’s click-through rate on Facebook rose to the highest level in 6 months. Ambassador Program exceeded KPIs leading to increased budget to launch into the USA & Denmark.

Education

MA Photography at Accademia Italiana
January 1, 2022 - January 1, 2023
BA (Hons) Fashion Buying & Merchandising at University of Manchester
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services