Let’s connect if you’re looking for someone who can think big, move fast, and simplify digital complexity.…

Francesca P

Let’s connect if you’re looking for someone who can think big, move fast, and simplify digital complexity.…

Available to hire

Let’s connect if you’re looking for someone who can think big, move fast, and simplify digital complexity.

Language

Italian
Fluent
English
Fluent
French
Fluent
German
Intermediate

Work Experience

Marketing and Digital Consultant at Self-employed
January 1, 2018 - Present
Independent marketing consultant delivering digital marketing, branding, and go-to-market strategies for startups and brands; developed visual identities; managed campaigns
Marketing Consultant / Business Mentor at Basel Startup Academy
January 1, 2019 - Present
Mentoring startups; developing marketing strategies; enabling go-to-market plans; delivering brand strategy.
Marketing Manager at Colgate Palmolive EU Headquarter
January 1, 2012 - December 31, 2017
Innovation and project leader responsible for the development and implementation of the business strategy & products' pipeline across different brands and categories.
Product Manager at Colgate Palmolive Belgium
January 1, 2010 - December 31, 2012
Local business management of the Toothpaste and Mouthrinse categories, $15 M/year business. Responsible for translating the international category and brand strategy into country tactical and operational plans, monitor and execute its implementation.
Assistant International Brand Manager at Gaba International
January 1, 2008 - December 31, 2010
Supporting to define and implement the local category strategy and Go-to-market plans Delivered to senior management team regular reporting (product performance, KPI, trends, competitors). Helping to launch of Colgate Ajax Professional Sprays including communication bundle including its BTL national campaign.

Education

Postgraduate Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2017 - January 1, 2018
Accredited Digital marketing qualification recognized worldwide. Course covered SEM (SEO & PPC), Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, Analytics and Digital Strategy & Planning. Additional modules on Social Media Strategy Creation and Social Media Apps Management supplemented to standard course content.
MSc in Marketing Management at Università degli Studi di Catania
January 1, 2007 - January 1, 2008
Activities and societies: Strategic Marketing; Operative Marketing; Promotion & Communication; Economics; Brand Management; OperationsActivities and societies: Strategic Marketing; Operative Marketing; Promotion & Communication; Economics; Brand Management; Operations. Postgraduate Master endorsed by EFMD - European Foundation for Management Development.
Bachelor of Business and Economics at Università degli Studi di Catania
January 1, 2003 - March 28, 2007

Qualifications

Google Certified: Analytics & Ads
January 1, 2021 - January 31, 2021
B2 Intermediate German
June 30, 2014 - December 1, 2014

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Retail, Education, Computers & Electronics, Healthcare, Travel & Hospitality