Available to hire
Hi, I’m Francesca Penna, a multilingual marketing and digital consultant with over 18 years of global, regional, and local experience. I’ve built a track record as a digital marketing innovator across fast-moving consumer goods, startups, and marketing agencies, delivering impactful projects and strategies across diverse categories and international markets. My approach blends strategic thinking with hands-on execution to drive growth, brand value, and customer engagement.
I’m passionate about growing teams, embracing change, and shaping the next generation of business leaders. I translate ideas into momentum, lead cross-functional initiatives, and craft go-to-market plans that resonate with real people. I thrive in dynamic environments and love turning complex challenges into clear, measurable outcomes for brands and customers alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Fluent
French
Fluent
German
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Marketing and Digital Consultant at Self-employed
January 1, 2018 - PresentIndependent marketing consultant delivering digital marketing, branding, and go-to-market strategies for startups and brands; developed visual identities; managed campaigns
Marketing Consultant / Business Mentor at Basel Startup Academy
January 1, 2019 - PresentMentoring startups; developing marketing strategies; enabling go-to-market plans; delivering brand strategy.
Marketing Manager at Colgate Palmolive EU Headquarter
January 1, 2012 - December 31, 2017Innovation and project leader responsible for the development and implementation of the business strategy & products' pipeline across different brands and categories.
Product Manager at Colgate Palmolive Belgium
January 1, 2010 - December 31, 2012Local business management of the Toothpaste and Mouthrinse categories, $15 M/year business. Responsible for translating the international category and brand strategy into country tactical and operational plans, monitor and execute its implementation.
Assistant International Brand Manager at Gaba International
January 1, 2008 - December 31, 2010Supporting to define and implement the local category strategy and Go-to-market plans
Delivered to senior management team regular reporting (product performance, KPI, trends, competitors). Helping to launch of Colgate Ajax Professional Sprays
including communication bundle including its BTL national campaign.
Assistant International Brand Manager at Colgate Palmolive & GABA Intl.
January 1, 2008 - December 31, 2010Developed local category strategy and Go-to-Market plans; developed local promotions, designs, and BT L campaigns; reported on KPIs; supported new product launches (e.g., Colgate Ajax Professional Sprays).
at Colgate Palmolive Italy
January 1, 2007 - December 31, 2008Marketing activities across Italy; supported brand management.
Marketing Manager at Colgate Palmolive EU Headquarters
January 1, 2012 - December 31, 2017Marketing strategy and project leadership for development and implementation of the business strategy and product pipeline across brands and categories; led cross-functional teams to deliver go-to-market plans and campaigns in Basel/Europe.
Self-employed Marketing & Digital Consultant at Self-employed
January 1, 2018 - PresentIndependent marketing and digital consulting, delivering multi-channel campaigns, branding, and go-to-market strategy for clients worldwide; leading teams and driving growth.
Participant at Startup Academy Basel
January 1, 2019 - PresentParticipated in Startup Academy Basel program supporting new ventures with marketing and entrepreneurship.
Education
Postgraduate Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2017 - January 1, 2018Accredited Digital marketing qualification recognized worldwide. Course covered SEM (SEO & PPC), Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, Analytics and Digital Strategy & Planning. Additional modules on Social Media Strategy Creation and Social Media Apps Management supplemented to standard course content.
MSc in Marketing Management at Università degli Studi di Catania
January 1, 2007 - January 1, 2008Activities and societies: Strategic Marketing; Operative Marketing; Promotion & Communication; Economics; Brand Management; OperationsActivities and societies: Strategic Marketing; Operative Marketing; Promotion & Communication; Economics; Brand Management; Operations.
Postgraduate Master endorsed by EFMD - European Foundation for Management Development.
Bachelor of Business and Economics at Università degli Studi di Catania
January 1, 2003 - March 28, 2007Bachelor in Business and Economics at Università degli Studi di Catania
January 1, 2003 - December 31, 2007MSc in Marketing Management at Università degli Studi di Catania
January 1, 2017 - December 31, 2018Postgraduate Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2021 - January 23, 2026Qualifications
Google Certified: Analytics & Ads
January 1, 2021 - January 31, 2021B2 Intermediate German
June 30, 2014 - December 1, 2014Google Certified: Analytics & Ads
July 1, 2014 - January 23, 2026Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Retail, Education, Computers & Electronics, Healthcare, Travel & Hospitality
Innovation Management
Marketing Strategy
Communication Media Plan
Social Media Engagement Plan
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