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Brand designer and art director scaling identity systems across digital, physical, and experiential touchpoints. Leads employer branding and end-to-end campaign creative, from concept and storytelling to visual direction and agency briefing. Focused on social impact and sustainability, with experience designing social-first visual systems, wayfinding concepts, and performance marketing assets. Strengths include cross-functional collaboration, presentation creation, and building scalable brand guidelines for diverse categories.…Brand designer and art director scaling identity systems across digital, physical, and experiential touchpoints. Leads employer branding and end-to-end campaign creative, from concept and storytelling to visual direction and agency briefing. Focused on social impact and sustainability, with experience designing social-first visual systems, wayfinding concepts, and performance marketing assets. Strengths include cross-functional collaboration, presentation creation, and building scalable brand guidelines for diverse categories.

Francesca Zedler

Art Director, Brand Designer, Graphic Designer, +2

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Brand designer and art director scaling identity systems across digital, physical, and experiential touchpoints. Leads employer branding and end-to-end campaign creative, from concept and storytelling to visual direction and agency briefing. Focused on social impact and sustainability, with experience designing social-first visual systems, wayfinding concepts, and performance marketing assets. Strengths include cross-functional collaboration, presentation creation, and building scalable brand guidelines for diverse categories.…Brand designer and art director scaling identity systems across digital, physical, and experiential touchpoints. Leads employer branding and end-to-end campaign creative, from concept and storytelling to visual direction and agency briefing. Focused on social impact and sustainability, with experience designing social-first visual systems, wayfinding concepts, and performance marketing assets. Strengths include cross-functional collaboration, presentation creation, and building scalable brand guidelines for diverse categories.

Available to hire

Brand designer and art director scaling identity systems across digital, physical, and experiential touchpoints. Leads employer branding and end-to-end campaign creative, from concept and storytelling to visual direction and agency briefing.

Focused on social impact and sustainability, with experience designing social-first visual systems, wayfinding concepts, and performance marketing assets. Strengths include cross-functional collaboration, presentation creation, and building scalable brand guidelines for diverse categories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Intermediate

Work Experience

Sr. Brand Designer at Jucr

January 1, 2023 - January 1, 2025

Owned and scaled the brand identity system across digital, physical, and experiential touchpoints. Led employer branding topics, events, and merch. Created a wayfinding system for parking lots across Germany and provided briefings for external agencies to support rollout.

Brand Designer at Leaders for Climate Action

January 1, 2021 - January 1, 2022

Defined the brand system and digital expression across platforms. Created the visual direction for an environmental campaign within a sustainability and climate action network.

Sr. Brand Designer & Art Director

January 1, 2021 - January 1, 2022

Led end-to-end campaign design and art direction across multiple product categories for social impact consumer goods & retail. Developed brand-aligned creative concepts for social, campaigns, and point-of-sale displays.

Brand Designer at Leaders for Climate Action (freelance)

January 1, 2021 - January 1, 2022

Defined the brand system and digital expression across platforms. Created visual direction for an environmental campaign, translating sustainability themes into cohesive graphics and messaging for consistent online and campaign use.

Sr. Brand Designer & Art Director at Sha re

January 1, 2021 - January 1, 2022

Led end-to-end campaign design and art direction across multiple product categories for a social-impact consumer goods and retail context. Developed brand-aligned creative concepts for social campaigns and point-of-sale displays, ensuring consistent visual storytelling from idea to production outputs.

Brand Designer at Spark Health Agency

January 1, 2019 - January 1, 2021

Built the brand book and visual guidelines for a digital healthcare marketing agency. Developed scalable social-first visual systems for a variety of health and pharma brands in a freelance capacity.

Sr. Communication Designer at Unu Motors

January 1, 2019 - January 1, 2021

Designed campaign assets for a new scooter product launch across digital and physical channels. Produced performance marketing and social visuals, including A/B-tested ad variations. Created corporate collateral and spatial concepts supporting production workflows.

Brand Designer at Spark Health Agency (freelance)

January 1, 2019 - January 1, 2021

Built a brand book and visual guidelines. Developed scalable, social-first visual systems for a variety of health and pharma brands to support consistent performance visuals across channels.