Hi there, I’m Francesca Rajan, a highly experienced digital content creator and communications strategist with a proven track record of producing engaging, audience-led content across social media, email, and written formats for charities and SMEs. I’m skilled at thinking strategically and delivering practical results, managing content end-to-end from brief and ideation through creation, scheduling, community engagement and performance reporting. I thrive in fast-paced environments, respond quickly to real-time opportunities, and adapt content to diverse audiences and platforms. I’m familiar with emerging AI tools and how to use them to work smarter. I’m highly organised and proactive, comfortable working autonomously with small, remote teams. Before focusing on digital content, I spent a decade in the music industry, overseeing business development, lettings, income generation and logistics for Europe’s largest independent recording facility. That grounding in creative, commercial and operational priorities informs my work today, where I design and execute campaigns that resonate with audiences and support growth for charities and SMEs.

Francesca Rajan

Hi there, I’m Francesca Rajan, a highly experienced digital content creator and communications strategist with a proven track record of producing engaging, audience-led content across social media, email, and written formats for charities and SMEs. I’m skilled at thinking strategically and delivering practical results, managing content end-to-end from brief and ideation through creation, scheduling, community engagement and performance reporting. I thrive in fast-paced environments, respond quickly to real-time opportunities, and adapt content to diverse audiences and platforms. I’m familiar with emerging AI tools and how to use them to work smarter. I’m highly organised and proactive, comfortable working autonomously with small, remote teams. Before focusing on digital content, I spent a decade in the music industry, overseeing business development, lettings, income generation and logistics for Europe’s largest independent recording facility. That grounding in creative, commercial and operational priorities informs my work today, where I design and execute campaigns that resonate with audiences and support growth for charities and SMEs.

Available to hire

Hi there, I’m Francesca Rajan, a highly experienced digital content creator and communications strategist with a proven track record of producing engaging, audience-led content across social media, email, and written formats for charities and SMEs. I’m skilled at thinking strategically and delivering practical results, managing content end-to-end from brief and ideation through creation, scheduling, community engagement and performance reporting. I thrive in fast-paced environments, respond quickly to real-time opportunities, and adapt content to diverse audiences and platforms. I’m familiar with emerging AI tools and how to use them to work smarter. I’m highly organised and proactive, comfortable working autonomously with small, remote teams.

Before focusing on digital content, I spent a decade in the music industry, overseeing business development, lettings, income generation and logistics for Europe’s largest independent recording facility. That grounding in creative, commercial and operational priorities informs my work today, where I design and execute campaigns that resonate with audiences and support growth for charities and SMEs.

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Language

English
Fluent

Work Experience

Digital Content Manager at FR Social
July 1, 2023 - Present
Led end-to-end digital content management for FR Social and various clients; crafted and delivered strategic marketing and communications activity, creating content that connects a charity’s mission with funders, partners, stakeholders and wider audiences. Produced social media content across formats including static imagery, text carousels, video and reels; developed concepts, wrote copy and managed production. Monitored performance data and reported to the director, board and stakeholders, using insights to inform content direction and identify opportunities for growth and income generation. Managed online relationships with strategic partners, collaborators and brand ambassadors, identifying new opportunities through active community engagement. Organized and promoted online events including ticket sales management and pre/post-event reporting. Contributed to fundraising bids and grant proposals, and identified new income stream opportunities. Worked as part of a small, remote tea
Marketing Lead at The Harmony Project
July 1, 2023 - Present
Provided strategic marketing and communications leadership for the charity, aligning the mission with funders, partners and wider audiences. Led content creation across social media, email, video and written formats; managed production, scheduling and performance reporting. Built and maintained relationships with partners and brand ambassadors, and contributed to event promotion and fundraising activities. Worked with a small, remote team to drive growth and income generation through targeted campaigns and community engagement.
Social Media & VA at Nurturing Birth
May 1, 2019 - May 1, 2024
Supported expectant families and birth professionals with informative, confident content around pregnancy and birth. Managed social media across platforms (Instagram, LinkedIn, Facebook, Twitter), created static and video content, scheduled posts, engaged with communities and provided performance reporting. Built content across static and video formats, including trending reels and behind-the-scenes content with light editing for text, transitions and pacing. Grew the Instagram account organically from 1,100 to 5,700 followers through consistent, audience-focused content. Handled VA responsibilities including enquiries, booking confirmations, logistics, invoicing and payment reconciliation.
Social Media Manager at Soldiers Arts Academy
June 1, 2021 - November 1, 2022
An arts charity supporting military personnel, veterans and their families through creative opportunities. Managed social media activities across Instagram, LinkedIn, Facebook and Twitter, coordinating messaging and campaigns to raise awareness and engagement for programmes and events.
Social Media Manager at Tara Binns
May 1, 2021 - November 1, 2022
Managed Instagram and Facebook activities, aligning content to the author’s branding and voice for narratives and character-led campaigns within a STEM-focused children’s book series.
Social Media & Content at August Recognition
May 1, 2016 - May 1, 2019
Worked with an awards coaching company to build a portfolio of client case studies and social content across platforms; developed long-form blog content on leadership, finance, tech and philanthropy, establishing clients as thought leaders in their fields.
Social Media Manager at August Recognition
May 1, 2016 - May 1, 2019
Led social media and content efforts for an awards coaching company, helping clients achieve industry recognition. Produced long-form content, managed calendars, and maintained consistent messaging across channels to support campaigns and client outcomes.

Education

Add your educational history here.

Qualifications

A Levels (Theatre Studies B; Media Studies C; Art C)
January 11, 2030 - June 10, 2026
GCSEs (Ten GCSEs: grades A–C)
January 11, 2030 - June 10, 2026
A Levels: Theatre Studies B; Media Studies C; Art C
January 11, 2030 - June 10, 2026
GCSEs: Ten GCSEs, grades A–C
January 11, 2030 - June 10, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet