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Hi, I’m Francesco Lucca, a digital marketing professional focused on e-commerce, performance marketing, social media and CRM. I help brands and organizations turn digital into tangible results. Throughout my career I’ve led multi-platform campaigns, built and optimized e-commerce operations, and driven measurable improvements in revenue, conversions and customer retention for NGOs and consumer brands.…Hi, I’m Francesco Lucca, a digital marketing professional focused on e-commerce, performance marketing, social media and CRM. I help brands and organizations turn digital into tangible results. Throughout my career I’ve led multi-platform campaigns, built and optimized e-commerce operations, and driven measurable improvements in revenue, conversions and customer retention for NGOs and consumer brands.

Francesco Lucca

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Francesco Lucca, a digital marketing professional focused on e-commerce, performance marketing, social media and CRM. I help brands and organizations turn digital into tangible results. Throughout my career I’ve led multi-platform campaigns, built and optimized e-commerce operations, and driven measurable improvements in revenue, conversions and customer retention for NGOs and consumer brands.…Hi, I’m Francesco Lucca, a digital marketing professional focused on e-commerce, performance marketing, social media and CRM. I help brands and organizations turn digital into tangible results. Throughout my career I’ve led multi-platform campaigns, built and optimized e-commerce operations, and driven measurable improvements in revenue, conversions and customer retention for NGOs and consumer brands.

Available to hire

Hi, I’m Francesco Lucca, a digital marketing professional focused on e-commerce, performance marketing, social media and CRM. I help brands and organizations turn digital into tangible results.

Throughout my career I’ve led multi-platform campaigns, built and optimized e-commerce operations, and driven measurable improvements in revenue, conversions and customer retention for NGOs and consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Performance Marketing & Media Buying at EMERGENCY Onlus

November 1, 2023 - Present

Leading multi-platform performance marketing campaigns and digital fundraising initiatives (Meta Ads, Google Ads, TikTok Ads, Bing Ads; CRM-driven donor acquisition). Overseeing e-commerce operations (B2C/B2B), lead generation, and awareness campaigns aligned with EMERGENCY's mission.

Head of Digital (Freelance) at REINA Olga SAS

November 1, 2022 - February 1, 2024

Developed and executed digital strategy via P&L analysis, business and market mapping, digital/performance marketing, buying, merchandising, logistics, legal, checkout procedures, CRM. Led CRM redesign, front-end UX/UI updates, loyalty programs, affiliate/influencer strategy, new payments gateway, and tool experimentation; delivered +19% revenue vs prior year and +30% conversion rate improvement.

E-commerce Manager at Triboo S.p.A.

February 1, 2022 - January 1, 2023

Launched e-commerce projects for Paris Texas and Fit Me Monte Carlo; managed e-commerce for Alviero Martini; new newsletter campaigns & flows; CRM; affiliate/influencer strategy; research and testing of new digital tools; organized the agency's first web-based live sale.

E-commerce Manager at L'Occitane Italia S.r.l.

September 1, 2018 - February 1, 2022

Progressed from digital content manager to e-commerce manager; P&L, team management, strategy and CRM. Achieved +30% increase in social engagement, +30% improvement in conversion rate; optimized internal processes; managed internal team of three and two external agencies.