Hi, I'm Francesco Michelini, a graphic designer with a passion for visual communication in all its forms. I bring over ten years of experience crafting visual identities, editorial layouts, and digital experiences for cultural institutions, luxury brands, and creative agencies. I enjoy blending traditional design skills with AI-powered workflows to improve efficiency and outcomes. My work spans branding, web design, packaging, photography, and motion design, and I thrive on collaborating with partners to tell compelling stories.…

Francesco Michelini

Hi, I'm Francesco Michelini, a graphic designer with a passion for visual communication in all its forms. I bring over ten years of experience crafting visual identities, editorial layouts, and digital experiences for cultural institutions, luxury brands, and creative agencies. I enjoy blending traditional design skills with AI-powered workflows to improve efficiency and outcomes. My work spans branding, web design, packaging, photography, and motion design, and I thrive on collaborating with partners to tell compelling stories.…

Available to hire

Hi, I’m Francesco Michelini, a graphic designer with a passion for visual communication in all its forms. I bring over ten years of experience crafting visual identities, editorial layouts, and digital experiences for cultural institutions, luxury brands, and creative agencies.

I enjoy blending traditional design skills with AI-powered workflows to improve efficiency and outcomes. My work spans branding, web design, packaging, photography, and motion design, and I thrive on collaborating with partners to tell compelling stories.

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Language

Italian
Fluent
English
Advanced
German
Intermediate

Work Experience

Graphic Designer, Print Technician, and Prepress Specialist at SpazioServizi
September 1, 2017 - October 1, 2018
Graphic design, print production, and prepress responsibilities contributing to visual materials for clients. Collaborated on layout and production workflows to ensure accurate color, typography, and print readiness.
Graphic Designer and Photographer at Officina Giovani
February 1, 2022 - August 1, 2022
Design and production of visual content; photography and retouching for events and campaigns to support communication goals.
Editorial Designer and Content Creator at CoopCulture
August 1, 2022 - Present
Editorial design and creation of social media content for major cultural institutions, including Pratomusei and the National Art Gallery of Siena.
Graphic designer and head of communication at Visconti
February 1, 2023 - May 1, 2025
Led visual communication for a luxury products company; introduced AI into the workflow, designed the corporate e-commerce site (contributing to +10% annual e-commerce revenue), developed online/offline advertising campaigns, and coordinated packaging and editorial planning.
Graphic designer at Wema & Supernova
May 1, 2025 - Present
Managed visual communication for the agency’s client portfolio, including editorial planning, branding/rebranding, web design, editorial design, and motion design. Implemented workflow automation using AI tools to reduce task execution time by over 60% and produced entire photo shoots with AI.

Education

Art School at Art School
September 1, 2013 - July 1, 2017
MA at Libera Accademia di Belle Arti
October 1, 2018 - February 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail
    uniE621 Branding | La Caletta - Italian Seafood Restaurant
    La Caletta is an honest, no-frills seafood osteria. It overlooks a stretch of the Ligurian Riviera where the sun hits hard on the Mediterranean and days still move slowly through narrow alleys and pastel-colored houses. The branding project translates this atmosphere into a bold, essential visual identity: a color palette inspired by Ligurian façades overlooking the sea, modern and bold typography, and graphic elements that are sharp yet unafraid to embrace the humanity of imperfection. https://www.behance.net/gallery/241930237/Branding-La-Caletta-Italian-Seafood-Restaurant branding logo brandidentity visualidentity graphicdesign…
    uniE621 Branding - Universo Svapo
    The rebranding project for Universo Svapo was born from the need to transform the store’s image, making it more contemporary, recognizable, and aligned with a young and dynamic audience. The visual identity developed combines two souls: on one side, the sci-fi and tech imagery, which recalls both the aesthetics of the vaping world and the direct reference to the concept of the universe, a central element in the brand’s narrative; on the other, a modern, fresh, and minimalist graphic language, capable of revitalizing communication and bringing it closer to a constantly evolving community. Contrasting color palettes and contemporary typography work together to define a coherent and distinctive image. The result is a versatile visual system, suitable for both the physical store environment and digital communication, able to give the brand new strength and recognizability. Full project on behance.net/gallery/235085131/Branding-Universo-Svapo graphicdesigner logo logodesign socialmedia brandidentity visualidentity…
    uniE621 Webdesign | Le 100 Botteghe di Via Gioberti - One-Page Showcase Website
    Le 100 Botteghe di Via Gioberti is a historic association that brings together the merchants of one of Florence’s most authentic neighborhoods. Its mission is simple yet ambitious: to build networks, promote local and sustainable commerce, and foster community culture. The project was conceived to create an elegant and functional showcase website that tells the story of the association, its initiatives, and, most importantly, the shops that are part of it. The user experience was designed to guide visitors in discovering the neighborhood and its stores, with intuitive tools such as interactive maps, updatable events sections, and clear presentations of partners and members. The tone of voice and visual identity evoke authentic Florence: subtle vintage touches combined with modern, clean details that enhance readability and digital usability. The result is a website that conveys familiarity, authenticity, and a sense of community, perfectly reflecting the spirit of these historic shops and their ability to look to the future without losing their identity. https://www.behance.net/gallery/239577841/100-Botteghe-One-Page-Showcase-Website…
    uniE621 Rebranding | Pancaffè Montagno
    The rebranding project for Pancaffè Montagno was born from the need to bring coherence and new communicative strength to an historic local brand. Two main issues needed to be addressed: on one hand, the necessity to unify and establish a hierarchy among the numerous graphic materials produced over the years — previously disconnected and juxtaposed without a consistent visual direction; on the other, the urgency to renew an outdated visual identity that no longer reflected the brand’s current values and energy, while also presenting several technical limitations in terms of application and legibility. The new visual system introduces a contemporary and cohesive communication approach, able to preserve the brand’s heritage while adopting a more modern language. The result is an identity that conveys the warmth and authenticity of a true community hub — a central meeting place that brings people together in everyday life — while remaining fresh, relevant, and instantly recognizable across all contexts. https://www.behance.net/gallery/237298021/Rebranding-Pancaffe-Montagno…
    uniE621 Visconti | Premium E-Commerce Website
    Visconti is a Florence-based company that produces luxury writing instruments, combining artisanal techniques with rare and precious materials. To best reflect this identity, we developed a web design project that meets Visconti’s needs, maintaining a clean and elegant aesthetic, aligned with the brandbook. The driving forces behind the project, as requested by the company, were: Smoother and more intuitive navigation – For example, the number of clicks required to go from the homepage to a product page was reduced from 7 to 2. Increased focus on the shop section – We raised the number of links to the shop from 1 to 5 on the homepage alone, creating an interface that naturally invites users to explore the product offerings. Creation of new branding pages – Development of pages dedicated to the company’s history, ethos, and prestigious collaborations. Focus on product storytelling – Development of pages designed to highlight the craftsmanship and quality that set the company apart on the global stage. Clear distinction between storytelling and shop – One of the previous site’s issues was the confusion between the narrative and shopping sections, now resolved to give both areas the proper focus they deserve. https://www.behance.net/gallery/210066857/Visconti-E-Commerce…
    uniE621 Branding | Valdarno Museum Consortium
    The Sistema Museale del Valdarno Superiore della Provincia di Arezzo combines seven top-notch museums and marks an ideal trajectory through the history, traditions, arts and culture of the Valdarno area. The Sistema main goal is to provide an aggregation core for the community, through which build up knowledge, share culture and unleash creativity. It works for the wellbeing and the quality of life of every citizen in a sustainable, peaceful and welcoming environment. The Sistema helps to create an aware outlook on the regional heritage and to promote active citizenship through the involvement of the local community. https://www.behance.net/gallery/159895317/Identita-visiva-Sistema-Museale-del-Valdarno…