I’m an SEO expert with over 11 years of experience turning complex search data into profitable growth strategies. Since 2014, I’ve navigated everything from technical migrations for global groups like SEB and Bonduelle to scaling organic acquisition for high-growth brands using a mix of technical precision and AI-driven content. My approach is built on "Done With You" partnership—focusing on ROI and making digital strategy accessible rather than a mystery. When I’m not auditing sites or teaching the next generation of digital marketers, I stay creative as a rap artist and songwriter or active on the basketball court. Based in Lyon but working globally, I’m dedicated to building SEO "machines" that help companies dominate their market and achieve lasting visibility.…

Francis Ndimba

PRO

I’m an SEO expert with over 11 years of experience turning complex search data into profitable growth strategies. Since 2014, I’ve navigated everything from technical migrations for global groups like SEB and Bonduelle to scaling organic acquisition for high-growth brands using a mix of technical precision and AI-driven content. My approach is built on "Done With You" partnership—focusing on ROI and making digital strategy accessible rather than a mystery. When I’m not auditing sites or teaching the next generation of digital marketers, I stay creative as a rap artist and songwriter or active on the basketball court. Based in Lyon but working globally, I’m dedicated to building SEO "machines" that help companies dominate their market and achieve lasting visibility.…

Next availability:
March 2, 2026

I’m an SEO expert with over 11 years of experience turning complex search data into profitable growth strategies. Since 2014, I’ve navigated everything from technical migrations for global groups like SEB and Bonduelle to scaling organic acquisition for high-growth brands using a mix of technical precision and AI-driven content. My approach is built on “Done With You” partnership—focusing on ROI and making digital strategy accessible rather than a mystery.

When I’m not auditing sites or teaching the next generation of digital marketers, I stay creative as a rap artist and songwriter or active on the basketball court. Based in Lyon but working globally, I’m dedicated to building SEO “machines” that help companies dominate their market and achieve lasting visibility.

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Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert
Screaming Frog
Expert
SEMrush
Expert
Webflow
Expert
WordPress
Expert
Google Ads
Expert
Drupal
Intermediate

Language

French
Fluent
English
Fluent
German
Advanced
Portuguese
Beginner

Work Experience

Senior SEO Consultant at Pixalione
April 1, 2020 - September 30, 2023
Senior SEO consultant focusing on SEO strategy, SEA, SMA and data analysis
SEO Specialist at LumApps
January 1, 2024 - Present
SEO: Technical audits, on-site and off-site strategies, semantics; analytics; and more. Project management and cross-functional collaboration
Educational Speaker in SEO at OMNES/INSEEC
January 1, 2022 - June 30, 2023
Educational speaker in SEO
Freelance SEO Consultant at HEFED Development
May 1, 2019 - March 31, 2020
Technical audits, semantic analysis, competitive benchmarks, on-site and off-site optimizations
SEO Project Manager at AfriRank & ADVISED
January 7, 2026 - Present
SEO strategy, technical migrations of HeyAxel, Vizir.co, LumApps; content creation using Jasper and ChatGPT; reporting and budgeting
SEO Manager and Web Content Writer at Mister Auto
December 1, 2015 - March 31, 2016
SEO management and web content writing
Manager of Web Marketing and Community Management at MY
November 1, 2014 - August 31, 2015
Management of web marketing and community engagement
SEO Assistant at Kubiweb
January 1, 2014 - June 30, 2014
Assisted with SEO tasks
SEO Web Marketing Consultant at JETPULP
April 1, 2016 - June 30, 2016
SEO web marketing consultant
Traffic Manager - SEO at HUB-GRADE
August 1, 2016 - April 30, 2018
Traffic management with SEO focus
SEO Project Manager at 1ère Position/NOIISE
April 1, 2018 - April 30, 2019
SEO project management

Education

Master of Science (MSc) in Digital Marketing at INSEEC
January 1, 2014 - January 1, 2015
ERASMUS Semester in International Marketing, Finance, and Communication at American InterContinental University of London
January 1, 2013 - January 1, 2013
Master’s Degree in International Marketing and Communication at INSEEC
January 1, 2012 - January 1, 2014
Higher Technician Certificate in International Trade with a European focus at Auguste & Louis Lumière High School
January 1, 2010 - January 1, 2012

Qualifications

TOEIC
January 1, 2014 - February 13, 2026
Google Analytics Individual Qualification
January 11, 2030 - February 13, 2026
Google Ads Individual Qualification - Search Network
January 11, 2030 - February 13, 2026
Google Tag Manager
January 11, 2030 - February 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Website & SEO Management for SaaS @LumApps
    • SEO: technical migration of websites (HeyAxel, Vizir.co, LumApps), project management,
      SEO strategy (technical, content, etc.), audits, semantic analysis, content creation
      using Jasper and ChatGPT, reports, budget, etc.
    • Website management: supervision of requirements for the new CMS, development of a roadmap,
      bug fixing, and assistance with CRO contributions: improving conversion rates
      on pages, creating landing pages, etc.
    • HR: training interns and work-study students for tasks related to natural referencing (SEO).
    paper SEO Lead on 23-websites migration @SEB Group

    Technical:

    • Lead on technical aspects related to redesigns and migrations,
    • Verification of pre-production compliance,
    • Implementation of SSR solutions
    • Creation/coordination of internal team members on redirection plans and synchronization with SQLI developer teams
    • Testing of redirection plans
    • Pre-production and post-production technical acceptance tests

    Project management and monitoring:

    • Post-redesign reviews
    • Coordination with stakeholders
    • Acculturation workshops and training for SEB teams on SEO and requirements.