I’m a communication and digital content professional with experience across creative teams, social media, and project management. I’ve worked in advertising agencies and cultural projects, managing content, coordinating campaigns and connecting clients with creative and production teams. I’ve collaborated with brands such as Lidl, Sagres, EDP, Super Bock, Bandida and Continente, and I’m comfortable working from concept and copy, to execution, posting, and community management. What sets me apart is my balance between creativity and structure. I can think creatively, write and produce content, while also planning, organizing, and keeping projects on track. With a background in Communication, Marketing and PR and ongoing studies in Digital Content Creation, I bring a practical, culturally aware approach focused on clear, human, and effective communication. Aditionally, I can't live without music and aspire to work in the field, since I bring so much passion and cultural knowleadge. Thank you, Francisca Roldão

Francisca Roldão

I’m a communication and digital content professional with experience across creative teams, social media, and project management. I’ve worked in advertising agencies and cultural projects, managing content, coordinating campaigns and connecting clients with creative and production teams. I’ve collaborated with brands such as Lidl, Sagres, EDP, Super Bock, Bandida and Continente, and I’m comfortable working from concept and copy, to execution, posting, and community management. What sets me apart is my balance between creativity and structure. I can think creatively, write and produce content, while also planning, organizing, and keeping projects on track. With a background in Communication, Marketing and PR and ongoing studies in Digital Content Creation, I bring a practical, culturally aware approach focused on clear, human, and effective communication. Aditionally, I can't live without music and aspire to work in the field, since I bring so much passion and cultural knowleadge. Thank you, Francisca Roldão

Available to hire

I’m a communication and digital content professional with experience across creative teams, social media, and project management. I’ve worked in advertising agencies and cultural projects, managing content, coordinating campaigns and connecting clients with creative and production teams. I’ve collaborated with brands such as Lidl, Sagres, EDP, Super Bock, Bandida and Continente, and I’m comfortable working from concept and copy, to execution, posting, and community management.

What sets me apart is my balance between creativity and structure. I can think creatively, write and produce content, while also planning, organizing, and keeping projects on track. With a background in Communication, Marketing and PR and ongoing studies in Digital Content Creation, I bring a practical, culturally aware approach focused on clear, human, and effective communication.

Aditionally, I can’t live without music and aspire to work in the field, since I bring so much passion and cultural knowleadge.

Thank you,
Francisca Roldão

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Fluent

Work Experience

Director of the Communications Department at Newspaper of UCP-FCH Pontivirgula
June 1, 2022 - May 31, 2023
Coordinated a 10-member team; developed communications strategies for Pontivirgula's social media; designed and produced daily content for the Instagram account; participated in internal and external meetings and brainstorming sessions.
Social Media Manager at Sabmais
March 1, 2025 - October 1, 2025
Created monthly content calendar; copywriting; developed creative concepts for social media content and campaigns.
Trainee - Creative Team at Adagietto
October 1, 2023 - December 31, 2023
Copywriting and content writing; content creation for TikTok; conceived ideas for SoMe, PR and advertising campaigns; clients included Continente, Guaraná, AMC, Ages, Prio among others.
Trainee - Escritorio at Escritorio
March 1, 2024 - August 31, 2024
Copywriting and content writing; content creation for TikTok; concept development for social media; contributed to multiple campaigns for listed clients.
Project Manager - Trainee at Funnyhow
April 1, 2024 - August 31, 2024
Managed TV and social media advertising campaigns (internal and external). Monitored external resources related to campaigns. Clients included Lidl, Super Bock, WOO, and others.
Project Manager - Trainee at Funnyhow
April 1, 2025 - October 31, 2025
Managed OOH, brand activation, social media campaigns and events (summer festivals, corporate events). Managed budgets. Coordinated communications between client, agency and production teams.

Education

Bachelor's degree in Communication and Cultural Sciences – Marketing & Public Relations at Universidade Católica Portuguesa - Faculdade de Ciências Humanas
September 1, 2020 - June 1, 2023
Master in Communication and Digital Content Creation at BAU - College of Arts and Design, Barcelona
October 1, 2025 - February 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services