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I am a business development and digital marketing professional based in Essen, Germany, specializing in content creation, social media management, branding, and growth strategies for international markets. I help tourism, travel, and real estate brands build engaged communities and scalable digital experiences through data-driven storytelling and consistent brand identities. With experience spanning freelance social media work, international business development at eXp Realty, and B2B sales in real estate platforms, I thrive in collaborative environments where creativity meets analytics. I’m fluent in Spanish, English, and German and pride myself on clear communication, rapid learning, and delivering measurable results.…I am a business development and digital marketing professional based in Essen, Germany, specializing in content creation, social media management, branding, and growth strategies for international markets. I help tourism, travel, and real estate brands build engaged communities and scalable digital experiences through data-driven storytelling and consistent brand identities. With experience spanning freelance social media work, international business development at eXp Realty, and B2B sales in real estate platforms, I thrive in collaborative environments where creativity meets analytics. I’m fluent in Spanish, English, and German and pride myself on clear communication, rapid learning, and delivering measurable results.

Francisco Arias

Marketing Strategist, Brand Strategist, Content Creator, +4

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I am a business development and digital marketing professional based in Essen, Germany, specializing in content creation, social media management, branding, and growth strategies for international markets. I help tourism, travel, and real estate brands build engaged communities and scalable digital experiences through data-driven storytelling and consistent brand identities. With experience spanning freelance social media work, international business development at eXp Realty, and B2B sales in real estate platforms, I thrive in collaborative environments where creativity meets analytics. I’m fluent in Spanish, English, and German and pride myself on clear communication, rapid learning, and delivering measurable results.…I am a business development and digital marketing professional based in Essen, Germany, specializing in content creation, social media management, branding, and growth strategies for international markets. I help tourism, travel, and real estate brands build engaged communities and scalable digital experiences through data-driven storytelling and consistent brand identities. With experience spanning freelance social media work, international business development at eXp Realty, and B2B sales in real estate platforms, I thrive in collaborative environments where creativity meets analytics. I’m fluent in Spanish, English, and German and pride myself on clear communication, rapid learning, and delivering measurable results.

Available to hire

I am a business development and digital marketing professional based in Essen, Germany, specializing in content creation, social media management, branding, and growth strategies for international markets. I help tourism, travel, and real estate brands build engaged communities and scalable digital experiences through data-driven storytelling and consistent brand identities.

With experience spanning freelance social media work, international business development at eXp Realty, and B2B sales in real estate platforms, I thrive in collaborative environments where creativity meets analytics. I’m fluent in Spanish, English, and German and pride myself on clear communication, rapid learning, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

Work Experience

Social Media & Branding Specialist (Freelance) at Freelance

January 1, 2024 - Present

Created and managed social media strategies for multiple small brands in health, travel, and lifestyle sectors; focused on brand identity, community engagement, and visual consistency across platforms. Increased audience engagement by up to 40% with tailored content calendars. Developed digital branding concepts and optimized post performance through analytics. Produced video and written content aligned with each brand’s story and goals.

International Business Development at eXp Realty

June 1, 2023 - October 24, 2025

Led international brokerage expansion; grew client relationships and conversions in LATAM region using LinkedIn as a primary tool. Delivered data-informed presentations and translations for digital products to drive business growth.

Sales Account Manager B2B at Properstars

December 1, 2020 - October 24, 2025

Designed and executed sales funnels from initial contact via email and LinkedIn to direct engagement and deal closing. Proficient in data collection, analysis, and cleansing with CRM usage. Built long-term client relationships through integrated sales and support strategies to sustain trust.

Social Media & Branding Specialist (Freelance) at Self-employed

January 1, 2024 - Present

Created and managed social media strategies for multiple brands in health, travel, and lifestyle sectors, focusing on brand identity, community engagement, and visual consistency across platforms. Increased audience engagement by up to 40% with tailored content calendars; developed digital branding concepts and optimized post performance through analytics; produced video and written content aligned with each brand’s story and goals.

International Business Development at eXp Realty

June 1, 2023 - October 24, 2025

Expanded international brokerage with a focus on LATAM, cultivating client relationships and conversions. Used LinkedIn as a tool for outreach and growth; delivered data-informed presentations and translations for digital products to strategically drive business expansion.

Sales Account Manager B2B at Properstars

December 1, 2020 - October 24, 2025

Designed and executed comprehensive sales funnels from initial contact via email and LinkedIn to direct engagement and deal closing. Proficient in data collection, analysis, and cleansing with CRM usage; built long-term client relationships through integrated sales and support strategies to sustain high levels of trust.

Social Media & Branding Specialist (Freelance)

January 1, 2024 - November 12, 2025

Created and managed social media strategies for multiple small brands in the health, travel, and lifestyle sectors. Focused on brand identity, community engagement, and visual consistency across platforms. Increased audience engagement by up to 40% through tailored content calendars. Developed digital branding concepts and optimized post performance through analytics. Produced video and written content aligned with each brand’s story and goals.

International Business Development at eXp Realty

June 1, 2023 - June 1, 2023

Achieved substantial growth in client relationships and conversions within the LATAM region, leveraging LinkedIn as a outreach tool. Executed data-informed presentations and translations for digital products, strategically focused on achieving business growth.

Sales Account Manager B2B at Propstars

December 1, 2020 - December 1, 2020

Designed and executed comprehensive sales funnels, from initial contact via email and LinkedIn to direct engagement and deal closing.