Francisco Santos Lima is a communications and media relations specialist with more than 15 years of experience spanning journalism, corporate communications and strategic public relations. After a solid career in journalism, he transitioned into consultancy, developing a strong expertise in press relations, media strategy and reputation management for brands and institutions across multiple sectors.

Francisco Santos Lima

Francisco Santos Lima is a communications and media relations specialist with more than 15 years of experience spanning journalism, corporate communications and strategic public relations. After a solid career in journalism, he transitioned into consultancy, developing a strong expertise in press relations, media strategy and reputation management for brands and institutions across multiple sectors.

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Francisco Santos Lima is a communications and media relations specialist with more than 15 years of experience spanning journalism, corporate communications and strategic public relations. After a solid career in journalism, he transitioned into consultancy, developing a strong expertise in press relations, media strategy and reputation management for brands and institutions across multiple sectors.

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Language

Portuguese
Fluent
English
Advanced
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Marketing and Communication Director at CVRDão
January 1, 2024 - March 1, 2025
Development of marketing and communication plans; management and promotion of national and international initiatives; management of website, social media, and content; management of institutional relations.
Journalist / Anchor / Coordinator at A Bola TV
October 1, 2011 - February 1, 2019
Coordination and presentation of news segments; reports, interviews, live broadcasts and commentary.
Communications Assistant at FNAC Algarve
March 1, 2011 - September 1, 2011
Implementation of campaigns and events; creation of product-related content; development of interview proposals, reports, opinion articles, and coordinating spokespersons.
Journalist at TV Net
March 1, 2009 - July 1, 2010
Coordination and presentation of a magazine-format program; reports, interviews and news writing for the website.
Intern Journalist at Correio da Manhã
June 1, 2007 - September 1, 2007
News writing for the newspaper’s website; organization of magazine-related content from CM for the newspaper’s website.

Education

Bachelor’s Degree in Social Communication Journalism at Polytechnic Institute of Viseu
January 1, 2004 - January 1, 2008

Qualifications

Press Workshop
January 11, 2030 - May 27, 2026
Radio Workshop
January 11, 2030 - May 27, 2026
TV Workshop
January 11, 2030 - May 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Education