Digital art director with over 9 years of experience managing the entire design process, from conceptualizations to delivery. I have a successfully overseen a team of 14 multimedia and digital designers, collaborating on projects for a diverse portfolio of regional and multinational clients. My responsibility include direct supervisor of the assessment of all graphic materials to guarantee quality and accuracy in design. I actively contribute to the ideatiom and strategies development for clients’ digital campaigns.
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Weekly Covers and Article Illustrations for “Innama”
Art direction, collage, and illustration work for “Innama,” an online magazine. This project involved creating unique visuals for weekly releases, enhancing each article’s story through thoughtful design and creative artistry.
Assisting in creation of the website look and feel, the social media templates and the Whole visual identity of NES the E-sports company
A Digital campaign communicating the main USPs of the different Downy products through YouTube pre-rolls and Social media content.
My Role involved the creative direction of the entire process of the campaign including sounds and copywriting.
A digital campaign effectively conveys the Unique Selling Propositions (USPs) of Minbaladeh, the authentic Lebanese e-souk in Dubai, centered around the core message of “good things from home.”
Cover creation and layout design that captures the essence of alternative and underground culture. including collage and illustration work.
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