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As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.…As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

FRED ROBERTS

Creative Director, Art Director, Brand Strategist, +2

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As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.…As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

Available to hire

As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work.

My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director at Mindshape

June 30, 2022 - December 1, 2025

Leading integrated campaigns across digital, print, experiential and broadcast channels for agency and brand experience clients; pushing boundaries while keeping business objectives front and center.

Art Director at Bright Works

January 1, 2021 - January 1, 2022

Art direction and concept development for brand campaigns; translating strategy into visual identities across multiple platforms; collaboration with copywriters, photographers, and producers.

Creative Director at NFA Health

January 1, 2020 - October 1, 2021

Led creative strategy for healthcare brands; oversaw design systems, visuals, and content across digital and offline channels; ensured patient-centric messaging and brand consistency.

Associate Creative Director at KLICK

June 1, 2016 - February 1, 2020

Supported creative direction for campaigns; directed design and production teams; contributed to brand identity and storytelling across channels.

Associate Creative Director at JWT

May 31, 2012 - January 31, 2016

Contributed to integrated campaigns for major brands; helped shape creative concepts across digital and print; collaborated with planners and account teams.