As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

FRED ROBERTS

As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work. My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

Available to hire

As a Creative Director, I lead with curiosity and conviction, pushing boundaries while keeping business objectives front and center. Visionary oversight of integrated campaigns inspires multi-disciplinary teams to deliver innovative, award-caliber work.

My approach blends big-picture brand vision with meticulous craft, creating work that not only wins awards but builds lasting connections between people and brands.

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Work Experience

Creative Director at Mindshape
June 30, 2022 - December 1, 2025
Leading integrated campaigns across digital, print, experiential and broadcast channels for agency and brand experience clients; pushing boundaries while keeping business objectives front and center.
Art Director at Bright Works
January 1, 2021 - January 1, 2022
Art direction and concept development for brand campaigns; translating strategy into visual identities across multiple platforms; collaboration with copywriters, photographers, and producers.
Creative Director at NFA Health
January 1, 2020 - October 1, 2021
Led creative strategy for healthcare brands; oversaw design systems, visuals, and content across digital and offline channels; ensured patient-centric messaging and brand consistency.
Associate Creative Director at KLICK
June 1, 2016 - February 1, 2020
Supported creative direction for campaigns; directed design and production teams; contributed to brand identity and storytelling across channels.
Associate Creative Director at JWT
May 31, 2012 - January 31, 2016
Contributed to integrated campaigns for major brands; helped shape creative concepts across digital and print; collaborated with planners and account teams.

Education

Graphic Design at Durham College
September 23, 1987 - January 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services