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I'm a creative leader with 20+ years of experience driving brand strategy and visual storytelling across integrated campaigns. I translate business goals into compelling design solutions that resonate across markets, and I'm known for hands-on leadership, collaborative execution, and delivering culturally-relevant, brand-centered work. I'm bilingual in Spanish and bring an inclusive, multicultural lens to marketing, collaborating with diverse teams and engaging Hispanic communities to drive meaningful, resonant campaigns.…I'm a creative leader with 20+ years of experience driving brand strategy and visual storytelling across integrated campaigns. I translate business goals into compelling design solutions that resonate across markets, and I'm known for hands-on leadership, collaborative execution, and delivering culturally-relevant, brand-centered work. I'm bilingual in Spanish and bring an inclusive, multicultural lens to marketing, collaborating with diverse teams and engaging Hispanic communities to drive meaningful, resonant campaigns.

Freddie Topete

Creative Director, Art Director, Brand Designer, +2

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I'm a creative leader with 20+ years of experience driving brand strategy and visual storytelling across integrated campaigns. I translate business goals into compelling design solutions that resonate across markets, and I'm known for hands-on leadership, collaborative execution, and delivering culturally-relevant, brand-centered work. I'm bilingual in Spanish and bring an inclusive, multicultural lens to marketing, collaborating with diverse teams and engaging Hispanic communities to drive meaningful, resonant campaigns.…I'm a creative leader with 20+ years of experience driving brand strategy and visual storytelling across integrated campaigns. I translate business goals into compelling design solutions that resonate across markets, and I'm known for hands-on leadership, collaborative execution, and delivering culturally-relevant, brand-centered work. I'm bilingual in Spanish and bring an inclusive, multicultural lens to marketing, collaborating with diverse teams and engaging Hispanic communities to drive meaningful, resonant campaigns.

Available to hire

I’m a creative leader with 20+ years of experience driving brand strategy and visual storytelling across integrated campaigns. I translate business goals into compelling design solutions that resonate across markets, and I’m known for hands-on leadership, collaborative execution, and delivering culturally-relevant, brand-centered work.

I’m bilingual in Spanish and bring an inclusive, multicultural lens to marketing, collaborating with diverse teams and engaging Hispanic communities to drive meaningful, resonant campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Associate Design Director at TracyLocke

April 1, 2025 - April 1, 2025

Developed creative strategy and production across digital, social, radio, and print for PepsiCo North America, Frito-Lay, and Diageo; led regional retail activations and sports partnerships; collaborated with photographers, editors, and illustrators to deliver assets; advanced multicultural messaging with Spanish-language content and Hispanic influencers; contributed to the Pepsi campaigns and events that achieved strong brand impact.

Senior Art Director at TracyLocke

March 1, 2018 - March 1, 2018

Contributed to global campaign development for Pepsi, Gatorade, Mirinda, and innovation platforms; designed year-long key visuals and global guidelines used in 100+ markets; directed photoshoots with music and soccer talent; supported the 7UP global rebrand and Southern Comfort rebrand initiatives.

Art Director at TracyLocke

April 1, 2008 - April 1, 2008

Executed cross-platform campaigns for Pepsi across music, sports, and innovation channels; supported new business wins including Hershey and InBev USA’s $10M promotions through integrated marketing solutions.

Associate Art Director at Ryan Partnership

February 1, 2004 - February 1, 2004

Executed integrated campaigns for Heineken, Amstel Light, and Perrier across digital, social, radio, and print; contributed to Perrier’s 1.5L bottle launch visuals.

Creative Freelance at Infinium Spirits

September 1, 2023 - September 1, 2023

Concepted and designed key visuals and POS materials for Corralejo Tequila, Templeton Rye Whiskey, Zaya Rum, and Rives Gin; developed label designs for three Corralejo Tequila SKUs to elevate shelf presence and differentiation.

Creative Director Freelance at Pernod Ricard USA

June 15, 2016 - February 13, 2017

Led social media strategy for The Glenlivet across Facebook and Instagram; designed key visuals for Redbreast Irish Whiskey including retail theater, posters, and giveaways; delivered comprehensive POS programs for Beefeater London Dry Gin across on- and off-premise channels.