Hi, I’m Freddie White, a graphic/UI/branding designer specialising in branding, visual identity and clean, modern design systems. I'm driven, detail-obsessed, and passionate about producing bold, confident visuals with strong hierarchy and clear storytelling. I enjoy working directly with clients to understand their goals and deliver creative solutions that are visually striking and commercially effective. From concept through to guidelines and full collateral rollout, I help brands grow with consistent, scalable identity systems across print and digital.…

Freddie White

Hi, I’m Freddie White, a graphic/UI/branding designer specialising in branding, visual identity and clean, modern design systems. I'm driven, detail-obsessed, and passionate about producing bold, confident visuals with strong hierarchy and clear storytelling. I enjoy working directly with clients to understand their goals and deliver creative solutions that are visually striking and commercially effective. From concept through to guidelines and full collateral rollout, I help brands grow with consistent, scalable identity systems across print and digital.…

Available to hire

Hi, I’m Freddie White, a graphic/UI/branding designer specialising in branding, visual identity and clean, modern design systems. I’m driven, detail-obsessed, and passionate about producing bold, confident visuals with strong hierarchy and clear storytelling.

I enjoy working directly with clients to understand their goals and deliver creative solutions that are visually striking and commercially effective. From concept through to guidelines and full collateral rollout, I help brands grow with consistent, scalable identity systems across print and digital.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer at Studio Up North
June 30, 2025 - July 23, 2025
Worked across a wide range of branding projects for clients throughout the UK, helping them reposition, refresh, or completely overhaul their brand identity. Covered the full brand journey from strategic groundwork through to creative execution. Conducted brand audits, competitor research, and tone of voice development to lay foundations for refreshed or reimagined identity. Designed logo marks and complete visual identity systems across both print and digital channels. Developed brand guidelines and asset libraries to ensure long-term consistency and clarity. Required a blend of strategic thinking, creative design, and confident client communication, ensuring brand felt purposeful, distinctive, and aligned with core values.
Graphic Designer at Green Shield Group
December 31, 2024 - July 23, 2025
Led a comprehensive update of the company’s brand identity, including a full visual refresh, strategic overhaul of social media output, and a complete redesign of sales proposals and pitch decks. The goal was to bring consistency, clarity, and a more confident tone to every client touchpoint. Incorporated drone photography skills to capture striking aerial footage of solar installations across the UK, which became standout features of marketing and sales materials. Received glowing feedback from clients including Marsden Building Society, Addison Group, and AWRC. Played a key role in elevating Green Shield's professional image in commercial sector, helping the brand feel sharper, more modern, and aligned with project scales.
Graphic/Branding Designer at Eco Providers
July 1, 2025 - Present
Key role in growth and evolution of Eco Providers; supported the launch of the new company website with a modern visual identity and improved user experience; designed materials for two new business arms Commercial and Social Housing; created comprehensive brand guidelines; built a practical, scalable brand system for print and digital; contributed to social media and brand strategy to position Eco Providers as a design-led professional in the renewable energy sector.
Graphic Designer at Studio Up North
December 1, 2024 - July 1, 2025
Provided full-time maternity cover delivering branding, campaigns and marketing collateral for diverse clients; collaborated with national organisations including The Caravan and Motorhome Club, Tissino Bathrooms, LANX Shoes, and Challenge for Change; refined brand assets, created cohesive visual identities, and produced print and digital materials; maintained agency design standards and supported project delivery.
Graphic Designer at Green Shield Group
August 1, 2023 - December 1, 2024
Supported the launch of a refreshed brand identity; created sales decks, proposal documents and customer-facing materials; contributed to the build of a new website and online knowledge base; led a complete overhaul of the visual identity, including logo redesign, brand strategy and a unified brand system; produced vehicle graphics, marketing materials and internal assets; supported playground design concepts on select projects.
Graphic Designer at Live Play Educate
May 1, 2022 - August 1, 2023
Delivered branding, design and marketing collateral for a range of local businesses and startups; developed logos, brand systems, and digital assets; collaborated with Halo Commercial Protection, Stonyhurst College, Resilience Energy and other emerging companies to raise brand profiles.

Education

Professional Diploma in UI/UX Design at Glasgow Caledonian University
March 10, 2021 - August 9, 2022
Professional Diploma at Aberdeen University
January 1, 0000 - January 1, 0000
Professional Diploma in UI/UX Design at Aberdeen University
January 1, 2021 - January 1, 2023

Qualifications

Adobe Certified Professional in Adobe Illustrator
January 11, 2030 - July 23, 2025
CAA Drone Pilot Licence Holder
January 11, 2030 - July 23, 2025
CAA Licensed Drone Pilot (<= 249g)
January 1, 2021 - January 1, 2023

Industry Experience

Consumer Goods, Transportation & Logistics, Education, Manufacturing, Energy & Utilities, Computers & Electronics, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Other, Real Estate & Construction

Skills

Experience Level