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Structured and social digital designer with a passion for UX/UI, design systems, and branding. I work with a holistic and data-driven approach – focusing on usability, conversion, and accessibility – and I use my technical understanding to create aesthetic solutions that are actually buildable.  I’m deeply motivated by design that inspires sustainable behavior, and I believe in the power of visual storytelling to move people and create change. I'm specialized in Figma, Design Thinking, and visual identity development (CVI), and have experience ensuring consistency and efficiency across platforms. I thrive at the intersection of strategy and creativity, and I always aim for solutions that both look good and work in practice. As a person, I’m organized and solution-oriented – something that shows in both my workflows and my designs. I enjoy collaborating with stakeholders and communicating design ideas, and I’m confident in client relations, pitches, and project deliveries.…Structured and social digital designer with a passion for UX/UI, design systems, and branding. I work with a holistic and data-driven approach – focusing on usability, conversion, and accessibility – and I use my technical understanding to create aesthetic solutions that are actually buildable.  I’m deeply motivated by design that inspires sustainable behavior, and I believe in the power of visual storytelling to move people and create change. I'm specialized in Figma, Design Thinking, and visual identity development (CVI), and have experience ensuring consistency and efficiency across platforms. I thrive at the intersection of strategy and creativity, and I always aim for solutions that both look good and work in practice. As a person, I’m organized and solution-oriented – something that shows in both my workflows and my designs. I enjoy collaborating with stakeholders and communicating design ideas, and I’m confident in client relations, pitches, and project deliveries.

Freja Nielsen

Brand Designer, UI Designer, Web Designer, +6

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Structured and social digital designer with a passion for UX/UI, design systems, and branding. I work with a holistic and data-driven approach – focusing on usability, conversion, and accessibility – and I use my technical understanding to create aesthetic solutions that are actually buildable.  I’m deeply motivated by design that inspires sustainable behavior, and I believe in the power of visual storytelling to move people and create change. I'm specialized in Figma, Design Thinking, and visual identity development (CVI), and have experience ensuring consistency and efficiency across platforms. I thrive at the intersection of strategy and creativity, and I always aim for solutions that both look good and work in practice. As a person, I’m organized and solution-oriented – something that shows in both my workflows and my designs. I enjoy collaborating with stakeholders and communicating design ideas, and I’m confident in client relations, pitches, and project deliveries.…Structured and social digital designer with a passion for UX/UI, design systems, and branding. I work with a holistic and data-driven approach – focusing on usability, conversion, and accessibility – and I use my technical understanding to create aesthetic solutions that are actually buildable.  I’m deeply motivated by design that inspires sustainable behavior, and I believe in the power of visual storytelling to move people and create change. I'm specialized in Figma, Design Thinking, and visual identity development (CVI), and have experience ensuring consistency and efficiency across platforms. I thrive at the intersection of strategy and creativity, and I always aim for solutions that both look good and work in practice. As a person, I’m organized and solution-oriented – something that shows in both my workflows and my designs. I enjoy collaborating with stakeholders and communicating design ideas, and I’m confident in client relations, pitches, and project deliveries.

Available to hire

Structured and social digital designer with a passion for UX/UI, design systems, and branding. I work with a holistic and data-driven approach – focusing on usability, conversion, and accessibility – and I use my technical understanding to create aesthetic solutions that are actually buildable.
I’m deeply motivated by design that inspires sustainable behavior, and I believe in the power of visual storytelling to move people and create change.
I’m specialized in Figma, Design Thinking, and visual identity development (CVI), and have experience ensuring consistency and efficiency across platforms. I thrive at the intersection of strategy and creativity, and I always aim for solutions that both look good and work in practice.
As a person, I’m organized and solution-oriented – something that shows in both my workflows and my designs. I enjoy collaborating with stakeholders and communicating design ideas, and I’m confident in client relations, pitches, and project deliveries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Danish

Fluent

Work Experience

Digital Designer - Global Marketing Team at ChemoMetec

September 15, 2025 - Present

Acted as creative lead within the global marketing team, designing and producing campaign creatives across digital and print channels, including email marketing, brochures, flyers, SoMe assets, conference backdrops, and ad hoc graphics (iconography, infographics, and illustrations). Served as internal gatekeeper of the company’s new visual identity, collaborating closely with an external branding agency and the commercial leadership team to ensure consistent and strategic use of the new CVI. Further developed and operationalised the new visual identity for use beyond the website, defining how brand elements (colour palette, logo usage, imagery, patterns, and layout principles) could be adapted across marketing materials and touchpoints. Designed brochures and marketing materials from scratch within the new visual universe, translating high-level brand guidelines into concrete, scalable design solutions. Ensured visual consistency, quality, and brand alignment across all marketing outputs in a fast-paced, international marketing environment.

Brand & Web Designer (Project-Based) at Lykke Knit

July 1, 2025 - August 1, 2025

Developed and launched a new corporate visual identity (CVI), including digital assets, typography, and color systems. Redesigned the webshop in Shopify, implementing both visual improvements and custom code for enhanced user experience. Designed and distributed newsletters aligned with the new CVI, boosting brand communication. Produced digital campaign materials, strengthening brand presence across online platforms. Gained experience with working at the intersection of creativity, commercial strategy, and storytelling.

Digital Designer, UX/UI at Liquidminds

January 1, 2024 - February 1, 2025

Designed and maintained websites and e-commerce platforms for multiple clients, ensuring visually strong, user-centred, and brand-consistent solutions. Created responsive Figma prototypes, digital campaign visuals, newsletters, and SoMe content across client projects. Contributed to and maintained design systems and brand guidelines, supporting scalable and cohesive design across platforms. Worked closely with developers to translate designs into fully functioning websites using WordPress and custom HTML/CSS. Participated in client projects from early UX and information architecture to final visual design and launch, balancing creativity with structure in a fast-paced agency environment.