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I am a strategic and results-driven marketing professional with extensive experience building and executing multi-channel marketing strategies for B2B and SaaS brands. I drive brand visibility, lead generation, and engagement through content strategy, social media management, email automation, paid advertising, and performance optimization. I collaborate with cross-functional teams to deliver impact-focused campaigns and scalable processes, ensuring brand voice remains consistent across channels and markets.…I am a strategic and results-driven marketing professional with extensive experience building and executing multi-channel marketing strategies for B2B and SaaS brands. I drive brand visibility, lead generation, and engagement through content strategy, social media management, email automation, paid advertising, and performance optimization. I collaborate with cross-functional teams to deliver impact-focused campaigns and scalable processes, ensuring brand voice remains consistent across channels and markets.

Abasifreke Edet

Content Strategist, Social Media Manager, Digital Marketer, +5

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I am a strategic and results-driven marketing professional with extensive experience building and executing multi-channel marketing strategies for B2B and SaaS brands. I drive brand visibility, lead generation, and engagement through content strategy, social media management, email automation, paid advertising, and performance optimization. I collaborate with cross-functional teams to deliver impact-focused campaigns and scalable processes, ensuring brand voice remains consistent across channels and markets.…I am a strategic and results-driven marketing professional with extensive experience building and executing multi-channel marketing strategies for B2B and SaaS brands. I drive brand visibility, lead generation, and engagement through content strategy, social media management, email automation, paid advertising, and performance optimization. I collaborate with cross-functional teams to deliver impact-focused campaigns and scalable processes, ensuring brand voice remains consistent across channels and markets.

Available to hire

I am a strategic and results-driven marketing professional with extensive experience building and executing multi-channel marketing strategies for B2B and SaaS brands. I drive brand visibility, lead generation, and engagement through content strategy, social media management, email automation, paid advertising, and performance optimization.

I collaborate with cross-functional teams to deliver impact-focused campaigns and scalable processes, ensuring brand voice remains consistent across channels and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Content Strategist & Marketing Manager at Fud Farmer

October 1, 2024 - Present

Designed and executed a cohesive content marketing strategy across web, email, and social platforms for Fud Farmer’s e-commerce website launch. Directed the creative process for social media campaigns, blog content, and newsletters, ensuring consistency with brand voice. Set up and managed paid advertising campaigns on Meta that yielded an average reach of 45k and ROI of 15% in one month. Automated email workflows with Mailchimp and improved list segmentation to boost campaign engagement, leading to over a 35% increase in open and click-through rates. Collaborated with developers and designers to launch the Fud Farmer e-commerce website with seamless UX and content flow. Produced detailed monthly performance reports integrating web analytics, social media metrics, and email KPIs.

Content & Social Media Manager at The Ad Guys

January 1, 2023 - December 31, 2023

Managed end-to-end email marketing campaigns, audience segmentation, and workflow automation using Zoho CRM and Mailchimp, increasing conversions by over 30%. Created 200+ persuasive email copies, newsletters, and automated drip sequences for client campaigns. Collaborated with the social media team to align email content with ongoing advertising and content efforts. Generated advanced reports analyzing open rates, CTRs, and conversion trends for campaign optimization.

Content Strategist & Social Media Manager at Beta Food Beta Life Campaign

January 1, 2023 - Present

Managed end-to-end email marketing campaigns, audience segmentation, and workflow automation via Zoho CRM and Mailchimp, increasing conversion rates by over 30%. Crafted over 200 persuasive emails, newsletters, and automated drip sequences for various client campaigns. Collaborated with the social media team to align email content with ongoing advertising and content efforts. Generated advanced reports analyzing open rates, CTRs, and conversion trends for campaign optimization.

Email Marketing Manager at The Ad Guys

January 1, 2023 - Present

Led end-to-end email marketing campaigns, audience segmentation, and workflow automation supporting digital marketing initiatives. Implemented best practices in copywriting and A/B testing to improve engagement and conversions.

Growth & Content Marketing Lead at M TestHub

January 1, 2023 - Present

Developed and executed a cohesive content and social media strategy to market the product, targeting HR and recruitment markets across the U.S., UAE, and Africa. Managed all marketing channels including social media, blog content, search advertising, and email marketing automation via GoHighLevel to generate hundreds of leads monthly.