Gregoire Gaillard

Implementation of Paid campaigns. Website updating and optimization. Management of world projects with WEM developers, respecting the needs of the industry and the content department. Manage our organic social communications. Weekly analysis of sales figures. Annual analysis of content and website performance. Implementation of several performance tracking decks using Tableau and Google Analytics. Implementation and creation of KPIs for a data analysis policy aimed at implementing the content creation and promotion strategy.

Execute the marketing plan for our line of business and/or industry to create awareness and build pipeline for Workday on the French market. Drive, manage and execute marketing programs, including events, digital & social campaigns, third party partnerships and other field marketing initiatives (ABM, inbound, outbound) to generate new responses, marketing qualified leads, opportunities, and pipeline acceleration. Drive global campaigns localization & amplification. Build an end-to-end customer journey. Manage projects related to deadlines, budget allocated. Analyze campaigns and events performance, make recommendations for future enhancements and optimization. Work with external agency and vendors as required.

Development of an international matchmaking platform connecting individuals and professionals; Founded the company and defined the business model; Created presentation materials and business plan; Built the financial plan and conducted fundraising activities; Initiated and expanded an international professional network.