Gregoire Gaillard

Marketing Manager France at Workday

Execute the marketing plan for our line of business and/or industry to create awareness and build pipeline for Workday on the French market. Drive, manage and execute marketing programs, including events, digital & social campaigns, third party partnerships and other field marketing initiatives (ABM, inbound, outbound) to generate new responses, marketing qualified leads, opportunities, and pipeline acceleration. Drive global campaigns localization & amplification. Build an end-to-end customer journey. Manage projects related to deadlines, budget allocated. Analyze campaigns and events performance, make recommendations for future enhancements and optimization. Work with external agency and vendors as required.

Digital Strategist & Analytics Operations at Salesforce

Implementation of Paid campaigns. Website updating and optimization. Management of world projects with WEM developers, respecting the needs of the industry and the content department. Manage our organic social communications. Weekly analysis of sales figures. Annual analysis of content and website performance. Implementation of several performance tracking decks using Tableau and Google Analytics. Implementation and creation of KPIs for a data analysis policy aimed at implementing the content creation and promotion strategy.

Data Marketing Consultant at iProspect

Data project management. Lead Data experts on a customer project. Support the Carat, Vizeum and iProspect agency consulting teams in implementing Data activation in media campaigns.

Founder & Strategist at Atmosphere Diffusion

Designed and implemented lead generation strategy via LinkedIn and Instagram; Developed a full content strategy; Created new products and expanded service offering; Led production and launch of the showcase website; Built and managed a complete prospecting and follow-up pipeline using automation tools; Identified client needs and delivered tailored scent marketing solutions; Coordinated projects across internal departments; Managed customer relationships and sales pipeline using CRM

Marketing Manager France at Workday

Executed strategic marketing plans to build brand awareness and generate pipeline in the French market; Led multi-channel campaigns (events, digital, social, ABM, inbound & outbound) to drive MQLs and sales opportunities; Adapted and amplified global campaigns to fit local market needs; Designed and optimized full-funnel customer journeys; Managed marketing projects with deadlines and budget constraints; Monitored and analyzed campaign performance; provided recommendations for continuous improvement; Coordinated with external agencies and vendors for execution; Digital strategist & Analytics operations

Data Marketing Consultant at IPROSPECT

Lead data activation on customer projects; Supported Carat, Vizeum and iProspect agency consulting teams in implementing data activation in media campaigns; Data project management; Lead data experts on a customer project

Marketing Manager France at Workday

Designed and executed strategic marketing plans to build brand awareness and generate pipeline in the French market. Led multi-channel campaigns (events, digital, social, ABM, inbound & outbound) to drive MQLs and sales opportunities. Adapted and amplified global campaigns to fit local market needs. Designed and optimized full-funnel customer journeys. Managed marketing projects with deadlines and budget constraints. Monitored and analyzed campaign performance; provided recommendations for continuous improvement. Coordinated with external agencies and vendors for execution.

Data Marketing Consultant at iProspect (on client Carat, Vizeum & iProspect)

Led data-driven marketing projects; supported data activation across media campaigns for Carat, Vizeum and iProspect. Served as a data project management lead, ensuring accurate activation and optimization of client campaigns.

Marketing Development Manager at Atmosphere Diffusion

Designed pre-sell and go-to-market strategies; built demand generation programs and pipeline. Led activation across Salesforce ecosystem and coordinated multi-team efforts to drive growth.

Founder & Strategist at Atmosphere Diffusion

Designed and implemented lead generation strategy via LinkedIn and Instagram; developed full content strategy; created new products and expanded service offering; led production and launch of the new showcase website; built complete prospecting and follow-up pipeline using automation tools; identified client needs and delivered tailored scented marketing solutions; coordinated cross-functional projects; managed customer relationships and sales pipeline using the company CRM.

Sales & Marketing Development Manager at Atmosphere Diffusion

Designed and executed multi-channel marketing campaigns (events, digital, social, ABM, inbound & outbound) to drive qualified leads and sales opportunities; adapted and amplified global campaigns to local market needs; designed and optimized full-funnel customer journeys; managed marketing projects with deadlines and budget constraints; monitored and analyzed campaign performance; provided recommendations for continuous improvement; coordinated with external agencies and vendors for execution.

Founder & Strategist at Niles Development

Founded the company and defined the business model; designed presentation materials and business plan; built the financial plan and conducted fundraising; initiated and expanded an international professional network.

Marketing Manager France at Matmosphere Diffusion

Executed strategic marketing plans to build brand awareness and generate pipeline in the French market; Led multi-channel campaigns (events, digital, social, ABM, inbound & outbound) to drive MQLs and sales opportunities; Adapted and amplified global campaigns to fit local market needs; Designed and optimized full-funnel customer journeys; Managed marketing projects with deadlines and budget constraints; Monitored and analyzed campaign performance; Provided recommendations for continuous improvement; Coordinated with external agencies and vendors for execution; Digital strategist & Analytics operations.

Data Marketing Consultant at IPRO SpecT / Carat / Vizeum / iProspect (Agency network)

Lead data activation initiatives in media campaigns; Managed data projects; Supported Carat, Vizeum and iProspect agency consulting teams in implementing Data activation in media campaigns.

Founder & Strategist at Independent / Freelance

Led digital marketing, lead generation strategies, and campaign optimization. Built dashboards and KPI tracking using Tableau and Google Analytics. Defined data-driven content creation and promotion strategy. Led the production and launch of the new showcase website: www.atmospherediffusion.com. Coordinated cross-functional projects with internal teams; delivered tailored marketing solutions for clients.

Data Marketing Consultant at IPRO SPECT / iProspect

Lead Data experts on a customer project; Supported Carat, Vizeum and iProspect agency consulting teams in implementing Data activation in media campaigns.

Business & Marketing Development Manager at Salesforce

Led data-driven marketing and demand-generation initiatives; Managed cross-channel campaigns and client relationships; Coordinated with internal teams to optimize CRM-driven marketing operations.

Digital Strategist & Analytics Operations at Atmosphere Diffusion

Led digital strategy and analytics operations; Directed multi-channel campaigns and ABM initiatives; Built dashboards and performance tracking.

Marketing Manager at Work Day

Designed and executed strategic marketing plans to build brand awareness and generate pipeline opportunities; Led multi-channel campaigns (events, digital, social, ABM, inbound & outbound) to drive MQLs and sales opportunities; Adapted and amplified global campaigns to local market needs; Designed and optimized full-funnel customer journeys; Managed marketing projects with deadlines and budget constraints; Monitored and analyzed campaign performance; Coordinated with external agencies and vendors for execution.