Marketing Manager France at Workday

Execute the marketing plan for our line of business and/or industry to create awareness and build pipeline for Workday on the French market. Drive, manage and execute marketing programs, including events, digital & social campaigns, third party partnerships and other field marketing initiatives (ABM, inbound, outbound) to generate new responses, marketing qualified leads, opportunities, and pipeline acceleration. Drive global campaigns localization & amplification. Build an end-to-end customer journey. Manage projects related to deadlines, budget allocated. Analyze campaigns and events performance, make recommendations for future enhancements and optimization. Work with external agency and vendors as required.

Digital Strategist & Analytics Operations at Salesforce

Implementation of Paid campaigns. Website updating and optimization. Management of world projects with WEM developers, respecting the needs of the industry and the content department. Manage our organic social communications. Weekly analysis of sales figures. Annual analysis of content and website performance. Implementation of several performance tracking decks using Tableau and Google Analytics. Implementation and creation of KPIs for a data analysis policy aimed at implementing the content creation and promotion strategy.

Data Marketing Consultant at iProspect

Data project management. Lead Data experts on a customer project. Support the Carat, Vizeum and iProspect agency consulting teams in implementing Data activation in media campaigns.

Founder & Strategist at Atmosphere Diffusion

Designed and implemented lead generation strategy via LinkedIn and Instagram; Developed a full content strategy; Created new products and expanded service offering; Led production and launch of the showcase website; Built and managed a complete prospecting and follow-up pipeline using automation tools; Identified client needs and delivered tailored scent marketing solutions; Coordinated projects across internal departments; Managed customer relationships and sales pipeline using CRM

Marketing Manager France at Workday

Executed strategic marketing plans to build brand awareness and generate pipeline in the French market; Led multi-channel campaigns (events, digital, social, ABM, inbound & outbound) to drive MQLs and sales opportunities; Adapted and amplified global campaigns to fit local market needs; Designed and optimized full-funnel customer journeys; Managed marketing projects with deadlines and budget constraints; Monitored and analyzed campaign performance; provided recommendations for continuous improvement; Coordinated with external agencies and vendors for execution; Digital strategist & Analytics operations