Hi, I’m Federica Trezza.
I work with digital content, with a strong focus on short-form video — especially Instagram Reels. What interests me most is understanding what makes people stop, watch and engage, and then building content around that.
I’ve worked on content creation and social media projects where I’ve had to translate ideas into formats that perform — testing hooks, pacing, visual structure and adapting content based on audience response. I’m used to thinking in terms of retention, engagement and iteration, not just publishing.
I regularly analyze trends and high-performing content across different niches, breaking down what works and applying it to new ideas. I’m comfortable tracking performance, comparing formats and using insights to refine both content and strategy.
I also enjoy the collaborative side of this work: giving clear, practical feedback to creators and helping shape content that aligns with their voice but performs better on platform.
What I bring is a mix of hands-on editing, content intuition and analytical thinking — I can both produce and improve.
I’m looking for a role where I can work at scale on content, move quickly, and contribute to growing creator accounts through consistent, performance-driven output.
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