Nancy Fuentes Parrado

Created customer engagement road map to enhance lead generation, resulting in a 15% CVR increase for new customer acquisition. Developed multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurturing. Conducted Search and Social advertising strategies. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Improved CPA by 10% and CVR by 15%. Streamlined digital processes for automation and compliant email activities to ensure efficient cross-functional collaboration with Sales and CRM. Led content production for landing pages and emails while overseeing vendor relationships for digital asset design.

Coordinated integrated campaigns execution and optimized performance through digital marketing channels: email, organic SEO, social, video, webinars, and PPC (Google Search, Display, YouTube Video, Demand Gen, Pmax, LinkedIn Ads). Monitored key performance indicators for continuous improvement. Coached stakeholders on process adoption within digital project frameworks. Improved project delivery timelines by 15% through precise end-to-end marketing funnel tracking. Created and optimized lead generation and nurture content strategies; managed email marketing automation in Eloqua.

Created a customer engagement road map, enhanced brand awareness and generated leads, resulting in a 15% CVR increase for new customer acquisition. Led a multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurture. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Streamlined digital processes for automation and compliant email activities to enable efficient cross-functional collaboration with Sales and CRM.