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I'm a Digital Marketing Manager with 10+ years of experience building and scaling multi-channel demand generation campaigns across global markets, covering PPC, marketing automation, social, email marketing and ABM - in B2B organizations across 6+ industries. I've managed budgets from $5K to $500K/month, both agency and client-side, consistently optimizing for CVR, CPA and ROI. My focus is building demand gen engines end-to-end: campaign strategy, marketing automation architecture, content development, and channel execution across Google, Meta, LinkedIn, email, ABM and online partnerships. I integrate AI-powered tools across the full funnel - paid media, automation workflows, content generation and campaign optimization at scale - to drive more efficient results at every stage. What motivates me is the intersection of data and creativity: I enjoy continuous testing, turning performance insights into strategies that scale revenue, and staying hands-on with AI & emerging digital trends to contribute with business growth.…I'm a Digital Marketing Manager with 10+ years of experience building and scaling multi-channel demand generation campaigns across global markets, covering PPC, marketing automation, social, email marketing and ABM - in B2B organizations across 6+ industries. I've managed budgets from $5K to $500K/month, both agency and client-side, consistently optimizing for CVR, CPA and ROI. My focus is building demand gen engines end-to-end: campaign strategy, marketing automation architecture, content development, and channel execution across Google, Meta, LinkedIn, email, ABM and online partnerships. I integrate AI-powered tools across the full funnel - paid media, automation workflows, content generation and campaign optimization at scale - to drive more efficient results at every stage. What motivates me is the intersection of data and creativity: I enjoy continuous testing, turning performance insights into strategies that scale revenue, and staying hands-on with AI & emerging digital trends to contribute with business growth.

Nancy Fuentes Parrado

Digital Marketer, Growth Marketer, Marketing Automation Specialist, +7

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I'm a Digital Marketing Manager with 10+ years of experience building and scaling multi-channel demand generation campaigns across global markets, covering PPC, marketing automation, social, email marketing and ABM - in B2B organizations across 6+ industries. I've managed budgets from $5K to $500K/month, both agency and client-side, consistently optimizing for CVR, CPA and ROI. My focus is building demand gen engines end-to-end: campaign strategy, marketing automation architecture, content development, and channel execution across Google, Meta, LinkedIn, email, ABM and online partnerships. I integrate AI-powered tools across the full funnel - paid media, automation workflows, content generation and campaign optimization at scale - to drive more efficient results at every stage. What motivates me is the intersection of data and creativity: I enjoy continuous testing, turning performance insights into strategies that scale revenue, and staying hands-on with AI & emerging digital trends to contribute with business growth.…I'm a Digital Marketing Manager with 10+ years of experience building and scaling multi-channel demand generation campaigns across global markets, covering PPC, marketing automation, social, email marketing and ABM - in B2B organizations across 6+ industries. I've managed budgets from $5K to $500K/month, both agency and client-side, consistently optimizing for CVR, CPA and ROI. My focus is building demand gen engines end-to-end: campaign strategy, marketing automation architecture, content development, and channel execution across Google, Meta, LinkedIn, email, ABM and online partnerships. I integrate AI-powered tools across the full funnel - paid media, automation workflows, content generation and campaign optimization at scale - to drive more efficient results at every stage. What motivates me is the intersection of data and creativity: I enjoy continuous testing, turning performance insights into strategies that scale revenue, and staying hands-on with AI & emerging digital trends to contribute with business growth.

Available to hire

I’m a Digital Marketing Manager with 10+ years of experience building and scaling multi-channel demand generation campaigns across global markets, covering PPC, marketing automation, social, email marketing and ABM - in B2B organizations across 6+ industries.

I’ve managed budgets from $5K to $500K/month, both agency and client-side, consistently optimizing for CVR, CPA and ROI. My focus is building demand gen engines end-to-end: campaign strategy, marketing automation architecture, content development, and channel execution across Google, Meta, LinkedIn, email, ABM and online partnerships. I integrate AI-powered tools across the full funnel - paid media, automation workflows, content generation and campaign optimization at scale - to drive more efficient results at every stage.

What motivates me is the intersection of data and creativity: I enjoy continuous testing, turning performance insights into strategies that scale revenue, and staying hands-on with AI & emerging digital trends to contribute with business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

Work Experience

Digital Marketing Manager at DP World Europe

July 1, 2024 - Present

Created customer engagement road map to enhance lead generation, resulting in a 15% CVR increase for new customer acquisition. Developed multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurturing. Conducted Search and Social advertising strategies. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Improved CPA by 10% and CVR by 15%. Streamlined digital processes for automation and compliant email activities to ensure efficient cross-functional collaboration with Sales and CRM. Led content production for landing pages and emails while overseeing vendor relationships for digital asset design.

Digital Marketing Manager at Eaton

July 1, 2024 - July 1, 2024

Coordinated integrated campaigns execution and optimized performance through digital marketing channels: email, organic SEO, social, video, webinars, and PPC (Google Search, Display, YouTube Video, Demand Gen, Pmax, LinkedIn Ads). Monitored key performance indicators for continuous improvement. Coached stakeholders on process adoption within digital project frameworks. Improved project delivery timelines by 15% through precise end-to-end marketing funnel tracking. Created and optimized lead generation and nurture content strategies; managed email marketing automation in Eloqua.

Digital Marketing Manager Europe at DP World

July 1, 2024 - November 26, 2025

Created a customer engagement road map, enhanced brand awareness and generated leads, resulting in a 15% CVR increase for new customer acquisition. Led a multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurture. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Streamlined digital processes for automation and compliant email activities to enable efficient cross-functional collaboration with Sales and CRM.

SEM Coordinator at Assist Card

September 1, 2020 - September 1, 2020

Collaborated with external agencies to monitor performance of Google, Facebook, and Bing campaigns. Achieved 10% revenue growth by delivering actionable optimization insights and implementing budget allocations aligned with ROI goals in LATAM. Monitored and reported on PPC performance, driving improvements in cost per acquisition and overall ROAS.

Digital Marketing Manager at Eaton

January 1, 2020 - July 1, 2024

Coordinated integrated marketing campaigns from strategy to execution and optimized performance through digital channels including email, organic SEO, social, video, webinars, and PPC (Google Search/Display, YouTube, Demand Gen, PMax, Twitter, LinkedIn). Monitored KPIs for continuous improvement.

Digital Marketing Coordinator at Sullair Argentina

November 1, 2019 - November 1, 2019

Led Marketing Automation projects from strategic planning through execution. Collaborated with internal stakeholders and agencies to create digital content roadmaps. Improved email campaign open and conversion rates by 10% through effective audience targeting. Served as the main point of contact for stakeholder engagement and agency coordination. Conducted periodic performance analysis of PPC campaigns focusing on CPA.

Digital Marketing Coordinator at Sullair Argentina

October 1, 2017 - November 1, 2019

Led Marketing Automation projects from strategic planning through execution; collaborated with internal stakeholders and agencies to create digital content roadmaps; improved campaign metrics and lead generation.

SEM Coordinator at Assist Card

September 1, 2017 - September 1, 2017

Collaborated with external agencies to monitor performance of advertising campaigns on Google Ads, Facebook Ads, and Bing Ads. Achieved 10% revenue growth by delivering actionable campaign optimization insights. Implemented strategic budget allocations aligned with ROI goals in LATAM region.

Ecommerce Senior Analyst at Cablevision Fibertel

February 1, 2017 - February 1, 2017

Managed digital activities and agencies as primary contact for stakeholders regarding e-commerce strategy across digital channels. Developed and executed advertising campaigns across Google Ads, Facebook, and Bing. Analyzed user experience and provided actionable recommendations to product and analytics teams. Drove acquisition efforts and improved conversion and retention by 15% through online channels.

Ecommerce Senior Analyst at Cablevisión Fibertel

February 1, 2017 - February 1, 2017

Managed digital activities and agencies as primary contact for stakeholders regarding eCommerce strategy in digital channels. Developed and executed advertising campaign strategies across Google Ads, Facebook, and Bing. Analyzed user experience and provided actionable recommendations to product and analytics teams. Facilitated acquisition efforts, improving conversion and retention rates by 15% through online channels.

Ecommerce Senior Analyst at Cablevisión Fibertel

May 1, 2014 - February 1, 2017

Managed digital activities and agencies as primary contact for stakeholders regarding ecommerce strategy in digital channels. Developed and executed advertising campaign strategies across Google Ads, Facebook Ads, and Bing Ads. Analyzed user experience and provided actionable recommendations to developers and analytics teams. Enabled acquisition efforts, improving conversion and retention rates by 15% through online channels.

Ecommerce Senior Analyst at Cablevision Fibertel

May 1, 2014 - February 1, 2017

Managed digital activities and agencies as primary point of contact for stakeholders; developed and executed advertising campaign strategies across Google Ads, Facebook, and Bing; analyzed user experience to drive recommendations; improved acquisition and retention by 15% through online channels.

Account Manager at Frubis

May 1, 2014 - May 1, 2014

Coordinated account relationships across LATAM region, enhanced campaign setup and optimization for Google Ads, Bing, and Facebook Ads. Implemented targeted optimizations to improve ad performance metrics across all platforms. Executed budget planning and management to ensure efficient resource allocation.

Account Manager at Frubis

February 1, 2012 - May 1, 2014

Coordinated account relationships across LATAM; implemented targeted optimizations to improve ad performance metrics across platforms; managed budget planning and resource allocation.