Nancy Fuentes Parrado
Available to hire
I am a digital marketing professional with solid experience in online strategy development at a regional scale. Throughout my career, I have built and executed data-driven campaigns across multiple channels to drive growth and revenue. I enjoy collaborating across teams to turn insights into scalable growth.
I’m passionate about experimentation, testing, and continuous learning to improve marketing outcomes. I love turning ideas into practical assets and optimized campaigns, from landing pages and emails to end-to-end funnel metrics that boost engagement and revenue.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced
Work Experience
Digital Marketing Manager Europe at DP World
July 1, 2024 - November 26, 2025Created a customer engagement road map, enhanced brand awareness and generated leads, resulting in a 15% CVR increase for new customer acquisition. Led a multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurture. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Streamlined digital processes for automation and compliant email activities to enable efficient cross-functional collaboration with Sales and CRM.
Digital Marketing Manager at Eaton
July 1, 2024 - July 1, 2024Coordinated integrated campaigns execution and optimized performance through digital marketing channels: email, organic SEO, social, video, webinars, and PPC (Google Search, Display, YouTube Video, Demand Gen, Pmax, LinkedIn Ads). Monitored key performance indicators for continuous improvement. Coached stakeholders on process adoption within digital project frameworks. Improved project delivery timelines by 15% through precise end-to-end marketing funnel tracking. Created and optimized lead generation and nurture content strategies; managed email marketing automation in Eloqua.
Digital Marketing Coordinator at Sullair Argentina
November 1, 2019 - November 1, 2019Led Marketing Automation projects from strategic planning through execution. Collaborated with internal stakeholders and agencies to create digital content roadmaps. Improved email campaign open and conversion rates by 10% through effective audience targeting. Served as the main point of contact for stakeholder engagement and agency coordination. Conducted periodic performance analysis of PPC campaigns focusing on CPA.
SEM Coordinator at Assist Card
September 1, 2017 - September 1, 2017Collaborated with external agencies to monitor performance of advertising campaigns on Google Ads, Facebook Ads, and Bing Ads. Achieved 10% revenue growth by delivering actionable campaign optimization insights. Implemented strategic budget allocations aligned with ROI goals in LATAM region.
Ecommerce Senior Analyst at Cablevisión Fibertel
February 1, 2017 - February 1, 2017Managed digital activities and agencies as primary contact for stakeholders regarding eCommerce strategy in digital channels. Developed and executed advertising campaign strategies across Google Ads, Facebook, and Bing. Analyzed user experience and provided actionable recommendations to product and analytics teams. Facilitated acquisition efforts, improving conversion and retention rates by 15% through online channels.
Account Manager at Frubis
May 1, 2014 - May 1, 2014Coordinated account relationships across LATAM region, enhanced campaign setup and optimization for Google Ads, Bing, and Facebook Ads. Implemented targeted optimizations to improve ad performance metrics across all platforms. Executed budget planning and management to ensure efficient resource allocation.
SEM Coordinator at Assist Card
September 1, 2020 - September 1, 2020Collaborated with external agencies to monitor performance of Google, Facebook, and Bing campaigns. Achieved 10% revenue growth by delivering actionable optimization insights and implementing budget allocations aligned with ROI goals in LATAM. Monitored and reported on PPC performance, driving improvements in cost per acquisition and overall ROAS.
Ecommerce Senior Analyst at Cablevision Fibertel
February 1, 2017 - February 1, 2017Managed digital activities and agencies as primary contact for stakeholders regarding e-commerce strategy across digital channels. Developed and executed advertising campaigns across Google Ads, Facebook, and Bing. Analyzed user experience and provided actionable recommendations to product and analytics teams. Drove acquisition efforts and improved conversion and retention by 15% through online channels.
Digital Marketing Manager at Eaton
January 1, 2020 - July 1, 2024Coordinated integrated marketing campaigns from strategy to execution and optimized performance through digital channels including email, organic SEO, social, video, webinars, and PPC (Google Search/Display, YouTube, Demand Gen, PMax, Twitter, LinkedIn). Monitored KPIs for continuous improvement.
Digital Marketing Coordinator at Sullair Argentina
October 1, 2017 - November 1, 2019Led Marketing Automation projects from strategic planning through execution; collaborated with internal stakeholders and agencies to create digital content roadmaps; improved campaign metrics and lead generation.
Ecommerce Senior Analyst at Cablevision Fibertel
May 1, 2014 - February 1, 2017Managed digital activities and agencies as primary point of contact for stakeholders; developed and executed advertising campaign strategies across Google Ads, Facebook, and Bing; analyzed user experience to drive recommendations; improved acquisition and retention by 15% through online channels.
Account Manager at Frubis
February 1, 2012 - May 1, 2014Coordinated account relationships across LATAM; implemented targeted optimizations to improve ad performance metrics across platforms; managed budget planning and resource allocation.
Digital Marketing Manager at DP World Europe
July 1, 2024 - PresentCreated customer engagement road map to enhance lead generation, resulting in a 15% CVR increase for new customer acquisition. Developed multi-channel campaign strategy across Google Search, Display, YouTube, LinkedIn, and email marketing to support customer journey acquisition and nurturing. Conducted Search and Social advertising strategies. Coordinated performance marketing agency for campaign monitoring, optimization, and reporting. Improved CPA by 10% and CVR by 15%. Streamlined digital processes for automation and compliant email activities to ensure efficient cross-functional collaboration with Sales and CRM. Led content production for landing pages and emails while overseeing vendor relationships for digital asset design.
Ecommerce Senior Analyst at Cablevisión Fibertel
May 1, 2014 - February 1, 2017Managed digital activities and agencies as primary contact for stakeholders regarding ecommerce strategy in digital channels. Developed and executed advertising campaign strategies across Google Ads, Facebook Ads, and Bing Ads. Analyzed user experience and provided actionable recommendations to developers and analytics teams. Enabled acquisition efforts, improving conversion and retention rates by 15% through online channels.
Education
Master's Degree in Digital Transformation at EADA Business School
October 1, 2020 - August 1, 2021Bachelor's Degree in Public Relations at UADE
January 1, 2007 - July 1, 2011Master's Degree in Digital Transformation at EADA Business School, Barcelona, Spain
October 1, 2020 - August 1, 2021Bachelor's Degree in Public Relations at UADE, Buenos Aires, Argentina
January 1, 2007 - July 1, 2011Master's Degree in Digital Transformation at EADA Business School, Barcelona, Spain
October 1, 2020 - August 1, 2021Bachelor's Degree in Public Relations at UADE, Buenos Aires, Argentina
January 1, 2007 - July 1, 2011Master's Degree in Digital Transformation at EADA Business School
October 1, 2020 - August 1, 2021Bachelor's Degree in Public Relations at UADE
January 1, 2007 - July 1, 2011Qualifications
Google Ads Certification
January 1, 2025 - November 26, 2025Google Ads Certification
January 1, 2025 - November 26, 2025Google Ads Certification
January 1, 2025 - December 30, 2025Google Ads Certification
January 1, 2025 - January 15, 2026Industry Experience
Transportation & Logistics, Telecommunications, Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Other, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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