I am a dynamic marketing professional with 12+ years of experience in communications, events and marketing across Australia and Turkey. I hold a Bachelor of Business (Marketing) and have a proven track record in brand building and revenue growth. My experience spans corporate and consumer brands, with a strong focus on integrated marketing, events management, and cross-functional collaboration. My passion is driving growth through innovative marketing strategies, leveraging data-driven insights to optimize campaigns and maximize ROI. I enjoy leading cross-functional teams and end-to-end events, delivering high-quality results on time and within budget. I am seeking a challenging role to contribute to an organization's success.

I am a dynamic marketing professional with 12+ years of experience in communications, events and marketing across Australia and Turkey. I hold a Bachelor of Business (Marketing) and have a proven track record in brand building and revenue growth. My experience spans corporate and consumer brands, with a strong focus on integrated marketing, events management, and cross-functional collaboration. My passion is driving growth through innovative marketing strategies, leveraging data-driven insights to optimize campaigns and maximize ROI. I enjoy leading cross-functional teams and end-to-end events, delivering high-quality results on time and within budget. I am seeking a challenging role to contribute to an organization's success.

Available to hire

I am a dynamic marketing professional with 12+ years of experience in communications, events and marketing across Australia and Turkey. I hold a Bachelor of Business (Marketing) and have a proven track record in brand building and revenue growth. My experience spans corporate and consumer brands, with a strong focus on integrated marketing, events management, and cross-functional collaboration.

My passion is driving growth through innovative marketing strategies, leveraging data-driven insights to optimize campaigns and maximize ROI. I enjoy leading cross-functional teams and end-to-end events, delivering high-quality results on time and within budget. I am seeking a challenging role to contribute to an organization’s success.

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Language

English
Advanced

Work Experience

Project Lead – Corporate Services Division at Toyota Motor Corporation Australia, National Head Office
April 1, 2023 - Present
End-to-end project management of milestone meetings, vehicle launch calendars and stakeholder communications across the company, coordinating cross-functional teams and obeya-based decision making.
Marketing, Communications and Events Lead – TUNE DMS (Franchise Development Division) at Toyota Motor Corporation Australia – National Head Office
January 1, 2020 - March 1, 2023
Led national conference planning, marketing strategy, digital development and nationwide rollout for the Dealer Management System, including events, budgeting and cross-functional coordination.
Communications, Events and Project Lead – Used Vehicles (Franchise Development Division) at Toyota Motor Corporation Australia – National Head Office
August 1, 2017 - December 1, 2019
End-to-end communications and marketing management for national campaigns, dealer bulletins, digital enhancements and brand updates; managed budgets and invoices.
Marketing Director at Vogue Beauty Australia BY FZK
July 1, 2016 - January 1, 2017
Established brand strategy and marketing programs from start-up; developed campaigns, digital presence, and promotional events to build brand integrity and market share.
Communications and Events Coordinator (Contract) at The Good Guys
February 1, 2016 - May 1, 2016
End-to-end marketing communications and events for an exclusive product launch across Australia; developed internal communications and events content and managed cross-functional collaboration.
Marketing Coordinator (Contract) at Toyota Dealership (owned by AHG)
February 1, 2014 - January 1, 2015
Autonomously managed marketing and events for a major Toyota dealership; budgets, digital collateral, supplier liaison and post-event reporting.
Marketing Coordinator (Contract) at Watergardens Town Centre (QIC)
July 1, 2011 - September 1, 2012
Delivered family-focused marketing events; managed centre-wide communications, marketing calendar and reporting.
Marketing Lead at Melbourne Home Gallery
May 1, 2007 - January 1, 2014
Led integrated marketing communication programs; designed collateral, managed website and vendor relationships; grew client base and coordinated events.
Business English Teacher at Alta 5 Gunde Ingilizce
February 1, 2015 - February 1, 2016
Delivered business English instruction and assessments for professionals in Istanbul.
Counter Manager/Face Designer; Beauty Advisor (Traveller) at Giorgio Armani Cosmetics (L’Oréal Australia)
November 1, 2012 - October 1, 2018
Opened and ran product house in a David Jones store; sales, staff, stock, budget management and reporting over 2012-2018.
Membership Consultant at Allegiance Marketing
January 1, 2010 - January 1, 2012
Member acquisition and retention campaigns; supported marketing activities across Melbourne.

Education

Bachelor of Business (Marketing) at Victoria University
January 1, 2008 - January 1, 2011

Qualifications

Certificate in Change Management - Australian Institute of Management (AIM)
January 1, 2024 - March 4, 2026

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Transportation & Logistics