Arnel Soliman partnered with the site owner of Dakota Farms, LLC to implement and enhance the Wix Booking system, creating a streamlined and visually cohesive online scheduling experience for dog grooming, personal care, and boarding services.

Arnel led the end-to-end setup of the Wix Booking app, creating each individual booking service with detailed service descriptions, durations, availability rules, and pricing structures. This included grooming services, personalized dog care offerings, and dog boarding services designed to meet the operational needs of the business while remaining clear and accessible for clients.

In addition to service configuration, Arnel designed and created custom images for each booking service to visually represent offerings and improve user engagement. These visuals were integrated directly into the booking flow, helping clients quickly understand service types and feel confident in their selections.

Arnel also built and configured the client booking forms, including intake questions specific to dog boarding and care requirements. These forms ensured the business collected all necessary information upfront, reducing follow-up communication and improving operational efficiency.

Beyond the booking system, Arnel modified the website’s main navigation menu to ensure all services, booking pages, and key site sections were clearly accessible. This improved overall site usability and ensured visitors could easily find and book the appropriate services without confusion.

Throughout the project, Arnel worked closely with the site owner to align functionality, visuals, and content with the brand’s goals and customer experience. The result was a fully integrated booking system supported by custom visuals, structured service pages, and improved site navigation—providing Dakota Farms, LLC with a professional, efficient, and user-friendly online booking experience.

Arnel Soliman partnered with the client to redesign and modernize DogWorldRescue.com, a website focused on dog grooming services and canine care education. The objective of the project was to enhance visual appeal, improve user experience, and clearly communicate the client’s services while maintaining a warm, trustworthy tone aligned with animal care.

Arnel began by evaluating the existing site’s structure, navigation, and content flow to identify areas where users may experience confusion or friction. He then redesigned the website with a clean, intuitive layout optimized for both desktop and mobile devices, ensuring ease of use for pet owners seeking grooming information and services.

The redesign included improved visual hierarchy, clearer presentation of grooming services, and more cohesive branding elements. Content was reorganized to improve readability and guide visitors naturally toward key actions, such as learning about services or contacting the business. Educational content was refined to support credibility while remaining accessible and engaging.

In addition to design improvements, Arnel implemented SEO best practices, including optimized headings, page structure, and content organization to improve search visibility. Performance and responsiveness were also addressed to ensure fast load times and consistent behavior across devices.

Throughout the project, Arnel collaborated closely with the client, incorporating feedback and aligning the final design with her vision and goals. The result was a refreshed, professional website that better supports the client’s grooming-focused mission and provides a clear, welcoming experience for dog owners seeking reliable care and grooming services.

Create, launch and maintain TikTok Shop: @VibeHigherShop, Create productssuccessfully created and launched the TikTok Shop brand VibeHigherWithArnel, overseeing the entire process from concept to execution. This included brand positioning, product selection, store setup, content strategy, and go-to-market execution within TikTok’s social commerce ecosystem.

Arnel built the TikTok Shop infrastructure from the ground up, including product listings, pricing strategy, margin calculations, fulfillment integration, and compliance with TikTok Shop requirements. He implemented print-on-demand workflows using platforms like Printify, ensuring seamless production, shipping, and inventory management without holding physical stock.

On the content side, Arnel developed and executed a consistent short-form video strategy designed to align with TikTok’s algorithm and buyer behavior. He created product-focused videos, lifestyle content, and story-driven clips that showcased the brand’s message while maintaining a strong call-to-action for in-app purchases. This approach balanced authenticity with conversion-focused structure.

In addition to content creation, Arnel handled brand messaging, caption writing, hashtag strategy, and visual consistency to ensure a recognizable and cohesive presence across posts. He also optimized product descriptions and storefront layout to improve clarity, trust, and conversion rates.

What set this launch apart was Arnel’s ability to integrate technical execution with creative strategy. Drawing from his background in IT, digital marketing, and eCommerce, he treated the TikTok Shop not as a single sales channel but as a scalable system. Every decision—from product pricing to video hooks—was informed by performance, testing, and optimization.

The result was a fully operational TikTok Shop with aligned branding, automated fulfillment, and a repeatable content framework designed for long-term growth. VibeHigherWithArnel stands as a strong example of Arnel’s ability to build, launch, and manage social commerce brands from idea to execution.