Hello! I'm Gabriela Pranjić, a brand designer passionate about crafting bold, character-driven identities that help founders and creative businesses stand out. I blend strategy with hands-on design to create brands that feel authentic, cohesive, and built to endure. I guide projects from concept to launch, shaping visual and verbal identity, packaging, and storytelling. My approach blends clarity, narrative craft, and design rigor to deliver cohesive brand systems and compelling content across digital and print media.

Gabriela Pranjić

Hello! I'm Gabriela Pranjić, a brand designer passionate about crafting bold, character-driven identities that help founders and creative businesses stand out. I blend strategy with hands-on design to create brands that feel authentic, cohesive, and built to endure. I guide projects from concept to launch, shaping visual and verbal identity, packaging, and storytelling. My approach blends clarity, narrative craft, and design rigor to deliver cohesive brand systems and compelling content across digital and print media.

Available to hire

Hello! I’m Gabriela Pranjić, a brand designer passionate about crafting bold, character-driven identities that help founders and creative businesses stand out. I blend strategy with hands-on design to create brands that feel authentic, cohesive, and built to endure.

I guide projects from concept to launch, shaping visual and verbal identity, packaging, and storytelling. My approach blends clarity, narrative craft, and design rigor to deliver cohesive brand systems and compelling content across digital and print media.

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Language

Croatian
Fluent
English
Advanced

Work Experience

Brand Designer at GBRL Studio
December 1, 2021 - Present
Founder and solo brand designer at GBRL Studio, leading projects from strategy to launch. Specializing in bold, character-driven brand identities for founders and creative businesses. Expertise includes visual and verbal identity, creative direction, brand positioning, and social content. Skilled in guiding clients through a collaborative process that blends storytelling, clarity, and design craft.
Freelance Graphic Designer at Televend
November 1, 2024 - August 18, 2025
Designed high-impact visual content for Televend and other Intis brands, boosting engagement across digital platforms. Led creative for large-scale trade show booths (up to 110 sqm) at major industry events, and produced cohesive marketing collateral across print and digital channels.
Digital Designer at Avistos Ventures
October 1, 2021 - August 18, 2025
Created engaging digital visuals for multi-platform campaigns (Facebook, Instagram, Google Ads). Collaborated with cross-functional teams to deliver high-quality designs, including website layouts and blog graphics, enhancing user experience and brand visibility.
Graphic Designer at 24sata
November 1, 2020 - August 18, 2025
Developed engaging visuals for in-house and external campaigns, strengthening brand identity and audience engagement. Produced animated visuals and social media content for platforms including 24sata, miss7, and JoomBoos, boosting user interaction.
Founder & Solo Brand Designer at GBRL Studio
December 1, 2021 - Present
Self-employed founder leading projects from strategy to launch, specializing in bold, character-driven brand identities, visual and verbal identity, creative direction, brand positioning, and social content.
Freelance Graphic Designer at Televend
November 1, 2024 - September 29, 2025
Designed high-impact visual content for Televend and other Intis brands, boosting engagement across digital platforms. Led creative for large-scale trade show booths (up to 110 sqm) at major industry events, and produced cohesive marketing collateral across print and digital channels.
Digital Designer at Avistos Ventures
October 1, 2021 - September 29, 2025
Created engaging digital visuals for multi-platform campaigns (Facebook, Instagram, Google Ads). Collaborated with cross-functional teams to deliver high-quality designs, including website layouts and blog graphics, enhancing user experience and brand visibility.
Graphic Designer at 24sata
November 1, 2020 - September 29, 2025
Developed engaging visuals for in-house and external campaigns, strengthening brand identity and audience engagement. Produced animated visuals and social media content for platforms including 24sata, miss7, and JoomBoos, boosting user interaction.
Founder & Solo Brand Designer at GBRL Studio
December 1, 2021 - Present
Self-employed founder leading projects from strategy to launch; specializing in bold, character-driven brand identities with visual and verbal identity, creative direction, brand positioning, and social content.
Freelance Graphic Designer at Televend
November 1, 2024 - September 29, 2025
Designed high-impact visual content and led creative for large-scale trade show booths (up to 110 sqm); produced cohesive marketing collateral across print and digital channels.
Digital Designer at Avistos Ventures
October 1, 2021 - September 29, 2025
Created engaging digital visuals for multi-platform campaigns (Facebook, Instagram, Google Ads); collaborated with cross-functional teams to deliver website layouts and blog graphics.
Graphic Designer at 24sata
November 1, 2020 - September 29, 2025
Developed engaging visuals for in-house and external campaigns, strengthened brand identity and audience engagement; produced animated visuals and social media content for platforms including 24sata, miss7, and JoomBoos.

Education

Master's degree, Multimedia at Faculty Of Graphic Arts
October 5, 2014 - September 12, 2019
MA in Multimedia at Faculty of Graphic Arts, University of Zagreb
September 1, 2014 - September 1, 2019
MA in Multimedia at Faculty of Graphic Arts, University of Zagreb
September 1, 2014 - September 1, 2019
MA in Multimedia at Faculty of Graphic Arts, University of Zagreb
September 1, 2014 - September 1, 2019

Qualifications

Moja.hr 2023 Award
February 1, 2023 - June 30, 2023
Moja.hr Award (Winner)
January 1, 2023 - January 1, 2023

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Professional Services, Retail, Software & Internet
    uniE621 My Desk • Visual Identity • Ready For Purchase
    Presenting my passion project, now available for purchase. This design embodies both 'My Desk' and 'My Chair,' cleverly intertwining the letters 'm' and 'd,' or 'm' and 'c.' Objectives: Establish My Desk Offices as the top choice for office rentals and workspace solutions Craft a logo that adheres to standards yet stands out with a modern, industrial aesthetic, ensuring visibility and recognition Develop a versatile logo suitable for seamless integration in digital and print applications Approach: Tailor colors and typography to foster a welcoming office atmosphere Employ an abstract, minimalist design approach to resonate with interior aesthetics Fashion a straightforward, impactful icon adaptable to various sizes for maximum visual impact logo graphicdesigner branding designer logodesign gbrlstudio
    uniE621 Mini Logo Portfolio
    Here is a small collection of my previous work. logo branding designer
    uniE621 Kaptol Brewery • Visual Identity / Custom Illustration
    The Kaptol Brewery follows the unwritten rule of Craft breweries, naming itself after the municipality/location where it is situated, not necessarily after the nearest historical institution. Its symbol - the Old Town, reflects the simplicity and recognizability of this area. With three types of beer in production, the Brewery aims to connect its visual identity with the historical story of the region it comes from, starting with the first beer named Kneževsko. logo graphicdesigner branding designer logodesign visualidentity customillustration
    uniE621 Robachowska • Visual Identity
    Robachowska specializes in decorating ceramic and glassware. The majority of their work revolves around decorating cups, but the aim is to expand their offerings. Currently, they offer ornaments for Christmas trees, and in the future, they plan to expand to two or three more products. These products will be sold individually or as part of gift packages. The name is Robachowska cups. Considering the expanded offerings, the proposal retains the name Robachowska with an addition/slogan cups&more. The brand stands out for its quality and precision. Its visual identity aligns with these characteristics while emphasizing simplicity and recognizability. logo graphicdesigner branding designer logodesign visualidentity
    uniE621 Humanis • Visual Identity
    Humanis is a business focused on providing private medical transportation for severely immobile and non-ambulatory patients, including outpatient transport. Additionally, they offer transportation for various purposes, including intercity, city, and international transport. Their logo is based on the motif of the "human touch," emphasizing a personalized approach and assistance provided to those in need. The motif of hands and the letter H symbolizes providing aid and enhancing the social lives of clients. The colors green and yellow create a sense of security, reliability, and a positive and optimistic atmosphere during transportation. logo graphicdesigner branding designer logodesign visualidentity
    uniE621 AM Malerei • Visual Identity
    AM Malerei is an independent painting company located in Austria. The logo is elegant and serious. The symbol or icon of the logo is a brush (the letters A and M are outlined in negative space). Black and brown colors symbolize security and responsibility, while gold provides a sense of quality and value. These values are conveyed to current/future clients to achieve a sense of mutual respect. logo graphicdesigner branding designer logodesign visualidentity
    uniE621 Advenso • Visual Identity
    This specialized company offers engineering and consulting services in the offshore oil and gas industry, as well as deals with renewable energy sources. The focus is on expertise in pipelines and cables. Their goal is to create a logo that will be simple and abstract, reflecting infinity and expertise. logo graphicdesigner branding designer logodesign visualidentity