I am a passionate professional with 15+ years in business and 16+ years in education and leadership, now an expert in digital marketing. I specialise in digital content and gap analysis and have recently completed an MSc Digital Marketing & Communications at Manchester Metropolitan University and started a PhD in AI and Place Branding. I have a proven track record in strategic solutions and impactful marketing strategies. I am excited to apply my experience in both business and education to inspire and train future marketers.…

Georgina Bearman

I am a passionate professional with 15+ years in business and 16+ years in education and leadership, now an expert in digital marketing. I specialise in digital content and gap analysis and have recently completed an MSc Digital Marketing & Communications at Manchester Metropolitan University and started a PhD in AI and Place Branding. I have a proven track record in strategic solutions and impactful marketing strategies. I am excited to apply my experience in both business and education to inspire and train future marketers.…

Available to hire

I am a passionate professional with 15+ years in business and 16+ years in education and leadership, now an expert in digital marketing.

I specialise in digital content and gap analysis and have recently completed an MSc Digital Marketing & Communications at Manchester Metropolitan University and started a PhD in AI and Place Branding. I have a proven track record in strategic solutions and impactful marketing strategies. I am excited to apply my experience in both business and education to inspire and train future marketers.

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Language

English
Fluent

Work Experience

Freelance Quality Auditor ISO 9001, trainer and digital marketing support at EHS Management Consultancy
February 1, 2022 - Present
Implementation of quality management systems; support with SEO and cross-channel marketing setup B2B. Created content themes and a posting strategy/schedule, resulting in a 100% increase in interactions and a 20% sales boost.
Director/Entrepreneur/Business Trainer/Digital Marketer at The Sea Croft Bed Breakfast & Bar
May 1, 2015 - Present
Co-owner of a hospitality SME; created a digital presence on social media (organic and paid), built a 900-strong VIP email list, and significantly improved site SEO to enable 100% book-direct bookings. Lead SEO, SMM, PPC and email marketing; year-on-year sales growth 10-20%; budget and KPI management; staff training and customer liaison; champion of #bookdirect.
Director of Learning Enterprise Faculty at Heysham High School
September 1, 2010 - April 1, 2015
Led cross-faculty curriculum analysis, resource creation, and VLE Moodle implementation. Organized webinars and off-site usage to improve retention and timely submission; supervised five teachers and 25 Moodle technicians; represented the region in Madrid and Barcelona on Moodle strategies.
Head of ICT & Second in Business Faculty at Lytham St Annes High School
September 1, 2009 - August 31, 2010
Led ICT and business faculty; policy implementation, budgeting, and standardisation; maintained strong stakeholder liaison; achieved 100% pupil success across Key Stages 3-5.
ICT/Business Teacher at Millfield High School (Lancashire County Council)
January 1, 2004 - December 31, 2005
Teacher of ICT/Business Studies at Pleckgate High School
January 1, 2002 - December 31, 2003
Programme Area Leader at Kendal College
January 1, 2000 - December 31, 2002
Programme Leader at Blackburn College
January 1, 1998 - December 31, 2000
Fractional Lecturer Post 16 / NVQ Training at Blackpool and The Fylde College
January 1, 1997 - December 31, 1998
Temporary Fractional Lecturer/ NVQ Assessor/HNC Marketing at Salford College
January 1, 1995 - December 31, 1997

Education

MSC Digital Marketing & Communications at Manchester Metropolitan University
January 1, 2023 - December 31, 2024
Member of the Chartered Institute of Marketing at Chartered Institute of Marketing
January 1, 2023 - December 17, 2025
Leading Through The Middle Course at National College for Leadership of Schools
January 1, 2005 - December 31, 2005
PhD Marketing: Artificial Intelligence & Place Branding at Manchester Metropolitan University
October 14, 2025 - July 18, 2028

Qualifications

PhD Marketing: Artificial Intelligence & Place Branding
October 15, 2025 - July 17, 2028
PGCE Further, Higher and Adult Education
January 1, 1998 - December 31, 1998
BA (Hons) Business Administration including Marketing Led Strategy
January 1, 1997 - December 31, 1998
Qualified Teacher Status (QTS)
January 1, 2003 - December 31, 2003
Leading Through The Middle Course
January 1, 2005 - December 31, 2005
PGCE Further, Higher and Adult Education
January 1, 1998 - December 31, 1998
BA (Hons) Business Administration including Marketing Led Strategy
January 1, 1997 - December 31, 1998
Member of the Chartered Institute of Marketing
January 1, 2023 - December 17, 2025

Industry Experience

Education, Travel & Hospitality, Professional Services, Software & Internet, Healthcare
    paper Digital Marketing Support for a UK Care Provider

    I support service-based and care-focused organisations with practical, people-first digital marketing — helping them build trust, consistency, and visibility online.

    Client: Family-run care provider (Home Care & Residential Care), South-East England
    Role: Digital Marketing & Research Consultant
    Scope: Social media, competitor research, audience personas, and digital marketing recommendations

    Overview
    I delivered a full marketing insight and recommendations report for a UK care provider operating across multiple locations. The project focused on improving online visibility, clarifying messaging around flexible home care, and building trust with families making emotionally driven care decisions.

    Key Activities
    • Audited existing digital presence (website, Facebook, Instagram, Google visibility, YouTube, X/Twitter, TikTok)
    • Analysed local and regional competitors (including national brands and luxury care entrants)
    • Researched customer behaviour and motivations in care decisions
    • Developed primary and secondary customer personas (family decision-makers and care recipients)
    • Reviewed social media performance and identified content and engagement gaps
    • Created a practical, phased digital marketing plan
    Social Media & Digital Insights
    • Identified fragmented social media accounts and inconsistent posting schedules
    • Recommended consolidation into a single, active Facebook and Instagram presence
    • Designed a content approach focused on:
    o Educational posts (explaining care options)
    o Human stories from carers and families
    o Community-based trust building rather than sales messaging
    • Advised on realistic growth expectations (organic social requires 12–18 months of consistency)
    Outcomes & Value
    • Provided clear, actionable steps the client could implement immediately
    • Helped reposition the brand from “trusted but quiet” to “visible, clear, and approachable”
    • Gave the client a roadmap for sustainable digital growth without wasted ad spend
    • Supported confidence in future investment in social media and content marketing

    Tools & Platforms
    • Meta Business Suite
    • Google Analytics (GA4)
    • Canva
    • Facebook & Instagram
    • Competitor benchmarking and audience research
    Sector Experience
    • Strong understanding of social care audiences
    • Experience working with emotionally sensitive messaging
    • Focus on trust, continuity, and clarity over aggressive promotion