Available to hire
I am a multilingual PR, marketing and social media executive with over 25 years of experience in creating and launching integrated communications campaigns for global technology, social enterprises, EdTech, renewables and the arts sector as well as NGOs and non-profits. I have designed and launched national multi-media public education campaigns to influence public awareness and behavior for top global B2B tech companies and organizations such as the National Institutes of Health (NIMH – Clinical Depression Campaign), U.S. FDA (New Food Label), American Cancer Society (Anti-Tobacco Campaign), Solar Energy Business Association of New England (Solar Energy) and the U.S. Postal Service, among others. I have extensive content writing and editing experience as a tech ghostwriter, blogger, magazine contributor, and columnist. In 1995 I founded Global Cadence PR Consultancy to empower organizations with results-driven PR, social media marketing, and content writing/editing to maximize brand awareness and influence target audiences.
Language
English
Fluent
Armenian
Advanced
Work Experience
Founder at Global Cadence PR Consultancy
January 1, 1995 - PresentFounder of Global Cadence PR Consultancy (1995–present). Provide results-oriented PR, social media marketing and content writing/editing services to business leaders and entrepreneurs to maximize brand awareness and influence target audiences; clients include Radix IoT, PopUp EduTech, IntelinAir, ICAN, BitBoxUSA, Social Ventures Foundation, BizGe es (UK-Pakistan), Damascus Concepts, American Cancer Society, United World College Armenia, Solar Energy NE, and others.
Sr. Media Strategist Consultant at BridgeView Marketing
December 31, 2018 - October 6, 2025Managed media and social media strategies for global technology clients to increase brand visibility. Media placements included LA Times Travel, Forbes, Reuters, Bloomberg, CIO, SmallBiz Technology, Datamation, MarketWatch, Datacenter Journal, Telecom Reseller, Healthcare Facility Today, and more.
Sr. PR Consultant at Media Boston International
December 31, 2004 - October 6, 2025Managed corporate accounts (Teradyne, Gateway Computers, Lighthouse Bank, Siemens Software) and oversaw press/newsletter editing. Media placements in BusinessWeek, Wall Street Journal, Boston Globe, Newsweek, Investor’s Business Daily, American Banker, Boston Business Journal, and others.
Book Publicist at Freelance / Authors
December 31, 2001 - October 6, 2025Designed and launched book tours and national PR campaigns for authors including Kathy Cronkite and Nancy Sweezy; collaborated with NIH on mental health publications.
PR Workshop Director at Self-Directed / Workshops
December 31, 2017 - October 6, 2025Directed PR, Social Media and Journalism workshops for technology founders and small business owners, domestically and internationally; invited to direct workshops at Tumo Center for Technology and Design (Armenia).
Writer / Producer at Armenoid Productions (collaborations)
January 1, 2014 - PresentCollaborations as writer/producer and lead media outreach for documentary films: Faces of Persecution: Exploring Global Religious Oppressions; Orphans of the Genocide; Women of 1915; Bloodless.
Founder at Global Cadence PR Consultancy
January 1, 1995 - PresentLead PR, social media, and content writing/editing campaigns for global technology, social enterprises, EdTech, renewable energy, and arts sectors; designed national multi-media public education campaigns; built a client roster and secured placements across major outlets.
Sr. Media Strategist Consultant at BridgeView Marketing
January 1, 2018 - October 6, 2025Managed media and social media strategies for global technology clients to increase brand visibility; secured placements in major outlets and executed integrated campaigns.
Writer/Producer & Media Outreach at Armenoid Productions
January 1, 2014 - PresentCollaborated on documentary films; wrote/produced content and led media outreach for projects such as Faces of Persecution, Orphans of the Genocide, Women of 1915, Bloodless.
PR Workshop Director at Self-Organized Workshops
December 31, 2017 - October 6, 2025Directed PR, social media, and journalism workshops for technology entrepreneurs and small business owners; invited to direct workshops at Tumo Center for Technology and Design (Armenia).
Sr. PR Consultant at Media Boston International
January 1, 2004 - October 6, 2025Managed corporate accounts (e.g., Teradyne, Gateway Computers, Lighthouse Bank); edited newsletters; secured placements in major outlets.
Book Publicist
January 1, 2001 - October 6, 2025Designed and launched book tours and national PR campaigns for authors such as Kathy Cronkite and Nancy Sweezy; secured media placements.
Founder at Global Cadence PR Consultancy
January 1, 1995 - PresentGlobal Cadence offers consulting services and workshops for business leaders/entrepreneurs empowering organizations with results-oriented PR, Social Media Marketing, Content Writing and Editing to maximize brand awareness, influencing target audiences.
Sr. Media Strategist Consultant at BridgeView Mktg
January 1, 2018 - October 6, 2025Managed media and social media strategies for global technology clients for increased brand visibility.
Sr. PR Consultant at Media Boston International
January 1, 2004 - October 6, 2025Managed corporate accounts such as Teradyne, Gateway Computers, Lighthousebank; edited newsletters and orchestrated media outreach.
Book Publicist at Self-Directed (Authors)
January 1, 2001 - October 6, 2025Designed and launched book tours and national PR campaigns for authors Kathy Cronkite and Nancy Sweezy; collaborated with NIH for mental health campaigns.
Writer/Producer at Armenoid Productions
January 1, 2014 - PresentWrote/produced and conducted media outreach for documentary films including Faces of Persecution; collaborated with Bared Maronian.
PR Workshop Director at Self-Employed
January 1, 2017 - October 6, 2025Directed PR, Social Media, and Journalism workshops for technology and young entrepreneurs, both in the U.S. and abroad; invited to direct workshops at Tumo Center for Technology and Design (Armenia).
Education
Graduate Studies at Emerson College
January 11, 2030 - January 1, 1986B.S. Journalism & English at Suffolk University
January 11, 2030 - January 1, 1983Certificate in Social Entrepreneurship at Copenhagen Business School
January 11, 2030 - January 1, 2019Certificate in Social Media Marketing at Northwestern University
January 11, 2030 - January 1, 2017Graduate Studies at Emerson College
January 11, 2030 - January 1, 1986B.S. Journalism & English at Suffolk University
January 11, 2030 - January 1, 1983Certificate in Social Entrepreneurship at Copenhagen Business School
January 11, 2030 - January 1, 2019Certificate in Social Media Marketing at Northwestern University
January 11, 2030 - January 1, 2017SS Graduate Studies at Emerson College
January 11, 2030 - January 1, 1986B.S. Journalism & English at Suffolk University
January 11, 2030 - January 1, 1983Certificate in Social Entrepreneurship at Copenhagen Business School
January 11, 2030 - January 1, 2019Certificate in Social Media Marketing at Northwestern University
January 11, 2030 - January 1, 2017Qualifications
Certificate in Social Entrepreneurship
January 11, 2030 - January 1, 2019Certificate in Social Media Marketing
January 11, 2030 - January 1, 2017Social Entrepreneurship Certificate
January 1, 2019 - October 6, 2025Social Media Marketing Certificate
January 1, 2017 - October 6, 2025Graduate Studies
January 11, 2030 - January 1, 1986B.S. in Journalism & English
January 11, 2030 - January 1, 1983Certificate in Social Entrepreneurship
January 11, 2030 - January 1, 2019Certificate in Social Media Marketing
January 11, 2030 - January 1, 2017Industry Experience
Education, Energy & Utilities, Media & Entertainment, Non-Profit Organization, Software & Internet, Computers & Electronics, Professional Services, Healthcare, Government
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