Ajinomoto Althea, Inc. Product Launch and Branding

To launch Althea’s bio-conjugate manufacturing and HPAPI fill and finish services, I created a visual representation of an ADC (Antibody Drug Conjugate), an ADC icon, a brochure, event graphics and website landing pages, all with the goal of creating a more consistent and “approachable” brand identity for what most consider a very “cold and clinical” line.