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I'm Gina M Caprio, a creative and strategically minded communications professional with over 10 years’ experience in social media, public relations, and digital content production. I design multi-channel campaigns to engage prospective students and diverse stakeholders, producing accessible, digital-first content such as short-form video, presentations, and social assets. I thrive in fast-paced, deadline-driven environments and regularly collaborate with marketing, admissions, and external partners to align messaging and maximize impact. I’m proficient with CapCut, Canva, and Adobe Premiere Pro, and I translate complex information into clear, engaging stories for live events and digital platforms.…I'm Gina M Caprio, a creative and strategically minded communications professional with over 10 years’ experience in social media, public relations, and digital content production. I design multi-channel campaigns to engage prospective students and diverse stakeholders, producing accessible, digital-first content such as short-form video, presentations, and social assets. I thrive in fast-paced, deadline-driven environments and regularly collaborate with marketing, admissions, and external partners to align messaging and maximize impact. I’m proficient with CapCut, Canva, and Adobe Premiere Pro, and I translate complex information into clear, engaging stories for live events and digital platforms.

Gina M Caprio

Video Editor, Content Creator, Content Producer, +3

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I'm Gina M Caprio, a creative and strategically minded communications professional with over 10 years’ experience in social media, public relations, and digital content production. I design multi-channel campaigns to engage prospective students and diverse stakeholders, producing accessible, digital-first content such as short-form video, presentations, and social assets. I thrive in fast-paced, deadline-driven environments and regularly collaborate with marketing, admissions, and external partners to align messaging and maximize impact. I’m proficient with CapCut, Canva, and Adobe Premiere Pro, and I translate complex information into clear, engaging stories for live events and digital platforms.…I'm Gina M Caprio, a creative and strategically minded communications professional with over 10 years’ experience in social media, public relations, and digital content production. I design multi-channel campaigns to engage prospective students and diverse stakeholders, producing accessible, digital-first content such as short-form video, presentations, and social assets. I thrive in fast-paced, deadline-driven environments and regularly collaborate with marketing, admissions, and external partners to align messaging and maximize impact. I’m proficient with CapCut, Canva, and Adobe Premiere Pro, and I translate complex information into clear, engaging stories for live events and digital platforms.

Available to hire

I’m Gina M Caprio, a creative and strategically minded communications professional with over 10 years’ experience in social media, public relations, and digital content production. I design multi-channel campaigns to engage prospective students and diverse stakeholders, producing accessible, digital-first content such as short-form video, presentations, and social assets.

I thrive in fast-paced, deadline-driven environments and regularly collaborate with marketing, admissions, and external partners to align messaging and maximize impact. I’m proficient with CapCut, Canva, and Adobe Premiere Pro, and I translate complex information into clear, engaging stories for live events and digital platforms.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Schools and Outreach Senior Officer at BIMM University

November 1, 2023 - Present

Developed and delivered multi-channel outreach campaigns targeting prospective students across the UK. Built and maintained relationships with schools, colleges, and external stakeholders, increasing partnerships by over 100%. Created marketing materials and digital content to support recruitment initiatives. Represented the organisation at national events, UCAS fairs, and industry exhibitions. Worked across departments to ensure consistent messaging and maximize campaign impact.

Enrolment Advisor at Pearson

March 1, 2023 - November 1, 2023

Created targeted digital communications and social campaigns to drive conversions. Developed multi-channel content strategies combining email, social, and messaging. Analysed performance metrics to continuously optimise campaign impact. Guided candidates through application and enrolment.

Student Recruitment and Marketing Manager at SAE Institute

November 1, 2017 - December 1, 2022

Produced engaging, accessible digital content across social media platforms to support recruitment campaigns and increase audience reach. Filmed and edited short-form video content showcasing student experience, campus life, and course offerings. Delivered presentations, workshops, and one-to-one engagement sessions to diverse audiences, both in-person and online. Collaborated with marketing and admissions teams to align messaging and campaign objectives. Monitored engagement data and audience trends to refine content strategies and improve performance. Captured live events and campus activity, repurposing content for digital-first platforms.

Talent Team Manager at White Hat

April 1, 2016 - June 1, 2017

Designed creative employer branding campaigns. Delivered interactive workshops and digital engagement strategies.

Recruitment & Engagement Officer at Sarina Russo Institute

November 1, 2015 - April 1, 2016

Delivered immersive recruitment and engagement experiences including career fairs, workshops, and live presentations for prospective clients. Created tailored outreach materials and presentations aligned to client needs and stakeholder objectives.

Youth Worker / Project Manager at Groundwork / NCS

April 1, 2014 - September 1, 2015

Designed and delivered inclusive community engagement programmes focused on professional development, creativity, and collaboration. Organised and delivered community-led events supporting teamwork, confidence, and skills development. Managed budgets, logistics, compliance, and stakeholder coordination.