Sports live in you | APP ABOLA

The goal of this project was to create a campaign that truly stood out. Featuring national athletes, the call to action — “Sports live in you” — connects the energy of each sport with the app’s core feature: live information. Each piece plays on a dual meaning between the sport and the app’s offering. For example, basketball and tennis use “Every point matters,” football uses “Live each goal,” and cycling uses “Don’t lose the pace.”

The campaign included materials for print, social media, and the website.

Full project on my website:
https://www.twine.net/signin