Trishaw | Add campaign

young volunteers with elderly people, allowing seniors to enjoy bike rides without having to pedal themselves.

The concept focused on celebrating the youthful spirit in every generation — portraying older people doing “cool” and unexpected activities like surfing or getting tattoos. The campaign included street posters, social media content (posts and stories), and a playful pack of WhatsApp stickers featuring humorous illustrations of seniors doing youthful things.

I was responsible for the campaign’s full visual identity — from concept and art direction to poster design, sticker pack, and social media materials.

Check out this project here:
https://www.twine.net/signin