Gary Parkinson

Available to hire

Hi, I'm Gary Parkinson—an all-in-one strategic content marketer who blends strategy, creative storytelling, and technical know-how to position brands, craft compelling on-page content, and boost search visibility.

About

Hi, I’m Gary Parkinson—an all-in-one strategic content marketer who blends strategy, creative storytelling, and technical know-how to position brands, craft compelling on-page content, and boost search visibility.

From startups to global brands, I’ve built and led content programs that drive results, including helping a client grow organic website traffic 80% year over year and launching enterprise websites and sales enablement assets that close six-figure deals. I thrive on turning ideas into measurable outcomes and collaborating with teams to elevate brand storytelling.

  • 13 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Financial Services
  • Professional Services
  • Other

More experts in Toronto, Canada

Work experience· 5 roles

Freelance Content Strategist and Creator · PostMedia Content WorksNov 2022 – Present · 4 yrs 1 mo

Sponsored content strategy and creation. Nationally syndicated bylines in The National Post, The Financial Post, The Calgary Herald, and more. Primarily involve travel & hospitality, personal finance, small business matters, or social awareness campaigns. One story exceeded all benchmark targets by 3-4x for audience reach and engagement.

Founder, Principal Consultant · Gary Parkinson Marketing ServicesApr 2020 – Present · 6 yrs 8 mos

Strategic, creative, technical content marketing leadership; drives brand positioning and on-page SEO; builds content strategy and market messages; responsible for client growth and portfolio development.

Enterprise Content Marketing Manager · ShutterstockFeb 2017 – Jan 2020 · 3 yrs

Enterprise content strategy and creation. Full-funnel approach, supporting global demand generation and sales enablement strategies. Created the Shutterstock Enterprise website as primary platform for brand and inbound lead generation growth. First touch for five & six figure deals, including one for $125k.

Content Marketing Manager · ScribbleLiveJul 2015 – Nov 2016 · 1 yr 5 mos
Content Marketing & SEO Specialist · Lowest Rates Inc.Nov 2012 – Jul 2015 · 2 yrs 9 mos

Education

BA in Business Administration in Marketing · Conestoga College2006 – 2009
BA in Business Administration (Marketing) · Conestoga College2006 – 2009

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