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I'm Gary Parkinson, a strategic, creative, and technically oriented content marketer who translates complex subjects into clear, compelling content. I specialize in brand positioning and on-page SEO, crafting messages that resonate and drive engagement. Over the years I’ve led initiatives from freelance to enterprise, helping clients grow organic traffic (80% YoY in one case) and close six-figure deals through compelling content and sales enablement. I take a full-funnel approach to content—from strategy to execution and measurement.…I'm Gary Parkinson, a strategic, creative, and technically oriented content marketer who translates complex subjects into clear, compelling content. I specialize in brand positioning and on-page SEO, crafting messages that resonate and drive engagement. Over the years I’ve led initiatives from freelance to enterprise, helping clients grow organic traffic (80% YoY in one case) and close six-figure deals through compelling content and sales enablement. I take a full-funnel approach to content—from strategy to execution and measurement.

Gary Parkinson

PRO

Content Strategist, Marketing Strategist, Brand Strategist, +2

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I'm Gary Parkinson, a strategic, creative, and technically oriented content marketer who translates complex subjects into clear, compelling content. I specialize in brand positioning and on-page SEO, crafting messages that resonate and drive engagement. Over the years I’ve led initiatives from freelance to enterprise, helping clients grow organic traffic (80% YoY in one case) and close six-figure deals through compelling content and sales enablement. I take a full-funnel approach to content—from strategy to execution and measurement.…I'm Gary Parkinson, a strategic, creative, and technically oriented content marketer who translates complex subjects into clear, compelling content. I specialize in brand positioning and on-page SEO, crafting messages that resonate and drive engagement. Over the years I’ve led initiatives from freelance to enterprise, helping clients grow organic traffic (80% YoY in one case) and close six-figure deals through compelling content and sales enablement. I take a full-funnel approach to content—from strategy to execution and measurement.

Available to hire

Kitchener, Canada

I’m Gary Parkinson, a strategic, creative, and technically oriented content marketer who translates complex subjects into clear, compelling content. I specialize in brand positioning and on-page SEO, crafting messages that resonate and drive engagement.

Over the years I’ve led initiatives from freelance to enterprise, helping clients grow organic traffic (80% YoY in one case) and close six-figure deals through compelling content and sales enablement. I take a full-funnel approach to content—from strategy to execution and measurement.

Skills

Copywriting

SEO

Branding

Experience Level

Copywriting

Expert

SEO

Expert

Branding

Expert

Work Experience

Founder, Principal Consultant at Gary Parkinson Marketing Services

April 1, 2020 - Present

Strategic, creative, technical content marketing leadership; drives brand positioning and on-page SEO; builds content strategy and market messages; responsible for client growth and portfolio development.

Freelance Content Strategist and Creator at PostMedia Content Works

November 1, 2022 - Present

Sponsored content strategy and creation. Nationally syndicated bylines in The National Post, The Financial Post, The Calgary Herald, and more. Primarily involve travel & hospitality, personal finance, small business matters, or social awareness campaigns. One story exceeded all benchmark targets by 3-4x for audience reach and engagement.

Enterprise Content Marketing Manager at Shutterstock

February 1, 2017 - January 31, 2020

Enterprise content strategy and creation. Full-funnel approach, supporting global demand generation and sales enablement strategies. Created the Shutterstock Enterprise website as primary platform for brand and inbound lead generation growth. First touch for five & six figure deals, including one for $125k.

Content Marketing Manager at ScribbleLive

July 1, 2015 - November 30, 2016

Introduction to the world of B2B marketing. Created content for product marketing and sales enablement. Built sales decks to help close six-figure deals.

Content Marketing & SEO Specialist at Lowest Rates Inc.

November 1, 2012 - July 31, 2015

Began my journey as a content marketer. Grew a brand with no web presence into a thriving business that generated $2 million in ARR. Was on track to double revenue to $4 million in ARR when I left to explore new opportunities. The business has since completed a profitable acquisition.