Lumière Skincare: Brand Identity, Packaging and Social Media Campaign

The Brief
A natural skincare brand needed a complete visual identity that feels clean, calm and trustworthy. The goal was a look that would stand out in a crowded beauty market and carry across packaging, social media and print, while speaking to people who care about gentle, plant-based products.

What I Made
I created a full brand system:

Logo and tagline: a leaf mark with an elegant serif wordmark and the line “Healthy Skin. Naturally You.”
Color palette: deep green, fresh lime, warm cream and white, chosen to feel natural and premium.
Packaging design: labels and a carton for the face cream, cleanser and brightening serum, finished with wood-tone caps and soft botanical line art.
Business card: a two-sided card that carries the brand look into print.
Social media campaign: four sample posts (a brand message, a product feature, an ingredients story and a benefits post) plus a social footer banner.

The Result
The brand looks consistent and premium across every touchpoint, from the shelf to the feed, and gives the client a ready-to-use visual system for launch.