Natali Alexander — Luxury Fashion E-commerce Website
Gabby Gabriel
Published
Brand storytelling, web design and e-commerce development for a New York luxury fashion label.
GAB INC. designed and developed the digital presence for Natali Alexander, a New York luxury slow-fashion brand founded by designer Natali Germanotta.
The website was created to introduce the brand’s debut product, the limited-edition Lumina Scarf, through an elegant and emotionally driven e-commerce experience. The design combines luxury editorial presentation with modern storytelling, allowing visitors to discover the inspiration, craftsmanship, materials, and carefully curated details behind the product.
The shopping experience highlights the scarf’s exclusivity, including its limited production of 350 individually numbered pieces. Product imagery, refined typography, spacious layouts, and subtle visual details reinforce the brand’s themes of individuality, duality, resilience, and modern romance.
The final website provides Natali Alexander with a premium, responsive platform for launching new collections, communicating its brand philosophy, and selling directly to customers.
Our role:
- Website strategy
- Creative direction
- Luxury UI/UX design
- WordPress development
- WooCommerce development
- Product-page design
- Brand storytelling
- Responsive optimization
- Checkout and customer-account setup
- Newsletter integration
- Launch support