Gabi Chanas

Available to hire

Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites.

About

Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision.

I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.

  • 23 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Retail
  • Software & Internet

Work experience· 10 roles

Global Content Expert · Nestlé (NESCAFÉ Dolce Gusto)Jul 2023 – Present · 3 yrs 5 mos

Strategic content development for go-to-market campaigns; cross-functional collaboration with marketing, product, agencies and markets; consumer journey strategies across social media, email, and website; stakeholder relationship management; campaign deployment and localization.

Senior Content Strategy Lead · MOSS.EarthAug 2022 – Aug 2023 · 1 yr 1 mo

Lead a cross-functional team of strategists, creatives, and social media managers to develop and execute innovative content strategies that highlight Moss's ESG focus; ensure cross-platform content creation, brand consistency, and ESG alignment; provide team leadership.

Senior Content Strategy Lead · Hogarth WorldwideDec 2017 – Jul 2023 · 5 yrs 8 mos

Strategic leadership of content strategies; consumer journey mapping; cross-platform content creation; brand messaging refinement; reporting and analysis; collaboration with clients such as Nestlé, Philip Morris, Kellogg's, AstraZeneca, LeoPharma, Heinz, Santander, and Jameson; contributed to Cannes-winning projects such as Pet-Commerce for Petz.

Senior Content Strategist · Ana Couto BrandingJun 2016 – Jan 2017 · 8 mos
Senior Social Media Strategist · Pereira O'DellMar 2015 – Feb 2016 · 1 yr
Digital Strategist · Zero HoraNov 2011 – Jul 2014 · 2 yrs 9 mos
Digital Content Executive · Grupo RBSJan 2011 – Jan 2012 · 1 yr 1 mo
News Anchor · Grupo RBSJan 2007 – Jan 2014 · 7 yrs 1 mo

Education· 5

Master's degree, Data-Driven Marketing - Specialization in Marketing Intelligence · NOVA IMS Information Management School2023 – 2025
Specialist, CoolHunting: consumer behavior and secrets of strong brands · ESPM Escola Superior de Propaganda e Marketing2019 – 2025
Specialist, Consumer behavior and digital research · ShARE - Growing a new generation of leaders2019 – 2025
Specialist, Planning · ShARE - Growing a new generation of leaders2019 – 2025

Certifications and awards

Generative Artificial Intelligence in Marketing2030 – 2025
Unconscious Bias2030 – 2025
Master's Program Ranking Badge2030 – 2025

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