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Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision. I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.…Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision. I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.

Gabi Chanas

Content Strategist, Content Producer, Brand Strategist, +3

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Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision. I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.…Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision. I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.

Available to hire

Hi there! I’m Gabi, a digital content professional with over 15 years of experience crafting consumer experiences across social, email, CRM, and websites. I thrive on turning data and insights into creative, high-impact campaigns and moments that resonate with audiences and drive business goals. I’m passionate about social media intelligence, digital transformation, AI-enabled marketing, and collaborative leadership, always ready to bring fresh ideas to the table and align cross-functional teams around a shared vision.

I believe great digital experiences come from understanding the consumer journey, continuous experimentation, and strong stakeholder relationships. Let’s connect to explore how we can design unforgettable digital experiences together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global Content Expert at Nestlé (NESCAFÉ Dolce Gusto)

July 1, 2023 - Present

Strategic content development for go-to-market campaigns; cross-functional collaboration with marketing, product, agencies and markets; consumer journey strategies across social media, email, and website; stakeholder relationship management; campaign deployment and localization.

Senior Content Strategy Lead at MOSS.Earth

August 1, 2022 - August 1, 2023

Lead a cross-functional team of strategists, creatives, and social media managers to develop and execute innovative content strategies that highlight Moss's ESG focus; ensure cross-platform content creation, brand consistency, and ESG alignment; provide team leadership.

Senior Content Strategy Lead at Hogarth Worldwide

December 1, 2017 - July 1, 2023

Strategic leadership of content strategies; consumer journey mapping; cross-platform content creation; brand messaging refinement; reporting and analysis; collaboration with clients such as Nestlé, Philip Morris, Kellogg's, AstraZeneca, LeoPharma, Heinz, Santander, and Jameson; contributed to Cannes-winning projects such as Pet-Commerce for Petz.

Senior Content Strategist at Ana Couto Branding

June 1, 2016 - January 1, 2017

Strategic planning and execution of digital strategies across content production, outreach campaigns, and organic engagement; liaison between clients and planning/creative teams; development of brand-aligned content strategies and reporting.

Senior Social Media Strategist at Pereira O'Dell

March 1, 2015 - February 1, 2016

Strategic leadership for social media initiatives; knowledge sharing on networks and technologies; metrics tracking and reporting; managing social interactions, content development, and data extraction/analysis to optimize client strategies.

Digital Strategist at Zero Hora

November 1, 2011 - July 1, 2014

Online editor, reporter, columnist, and editor; plan and publish cover stories; build an ecosystem for publishing offline content in digital environments; oversee social media strategy and weekly edition planning.

News Anchor at Grupo RBS

January 1, 2007 - January 1, 2014

Anchored Supersábado, a leading radio/journalism/entertainment show with ~90k listeners per minute; hosted and contributed to high-impact segments across the brand’s media portfolio.

Digital Content Executive at Grupo RBS

January 1, 2011 - January 1, 2012

Branded content and integrated marketing development across Grupo RBS' digital channels; expanded editorial and commercial opportunities and designed innovative reader experiences.

Executive Producer at Grupo RBS

January 1, 2001 - January 1, 2007

Produced multiple shows for Rádio Gaúcha; received top industry awards; led production from concept to delivery in a dynamic broadcast environment.

Communications Advisor at Unisinos

January 1, 2004 - January 1, 2005

Marketing and communications support for the university’s undergraduate programs; built relationships with media and developed integrated media strategies.