Gabriel Garcia

Developed characters, scenarios, and visual assets for games and digital products; created original characters, skins, collectible items, and visual variations for NFTs; adapted existing visual concepts to ensure style consistency and product identity; collaborated with game design, product, marketing, and blockchain teams; produced UI illustrations, promotional assets, landing pages, social media visuals, and NFT marketplaces; supervised freelance illustrators; conducted ongoing research on Web3, games, and digital culture; contributed to visual innovation and brand differentiation in the crypto market.

Development of complete visual identities for events, festivals, and corporate projects; definition of visual concepts, key visuals, and graphic guidelines for events; ensured brand consistency across online, offline, and physical event experiences; creation of graphic material and motion design for campaigns; strategic collaboration with marketing, production, corporate, and sponsorship teams; adaptation of materials for sponsors and major brands; creation of strategic presentations for commercial proposals; optimization of creative processes.

Development of visual concepts and digital identities for brands served by the agency; definition of visual language, aesthetic tone, and graphic guidelines for social media; creation of visual content for platforms such as Instagram, Facebook, TikTok, LinkedIn, and others; creation and adaptation of assets for paid media; direct client interface for visual alignment, concept defense, and strategic adjustments; management of multiple accounts, tight deadlines, and high volume of deliverables; research on trends, aesthetic innovation, and constant updating of digital language; active contribution to the agency's creative evolution and process standardization.