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I work at the intersection of SEO, AI-powered search (AIO/GEO), and Growth Marketing — turning search into predictable growth, with method, data, and execution. Over the past few years, I’ve led organic growth across LATAM, collaborating with Acquisition, Demand Generation, and Engineering/Tech. I build strategies to increase visibility, authority, and qualified leads by connecting content, technical SEO, and measurement to business outcomes like pipeline, efficiency, and retention. I enjoy solving complex problems with a clear method: diagnose → prioritization → execution → monitoring → iteration. If you want to grow with SEO (including AI-search) and need a strategist who also rolls up their sleeves, let’s talk. I bring hands-on experience leading growth-focused SEO programs within multi-disciplinary teams, aligning search efforts with business goals and measurable impact. I’m comfortable bridging strategy with execution and communicating clearly across product, marketing, and tech stakeholders to drive sustainable results.…I work at the intersection of SEO, AI-powered search (AIO/GEO), and Growth Marketing — turning search into predictable growth, with method, data, and execution. Over the past few years, I’ve led organic growth across LATAM, collaborating with Acquisition, Demand Generation, and Engineering/Tech. I build strategies to increase visibility, authority, and qualified leads by connecting content, technical SEO, and measurement to business outcomes like pipeline, efficiency, and retention. I enjoy solving complex problems with a clear method: diagnose → prioritization → execution → monitoring → iteration. If you want to grow with SEO (including AI-search) and need a strategist who also rolls up their sleeves, let’s talk. I bring hands-on experience leading growth-focused SEO programs within multi-disciplinary teams, aligning search efforts with business goals and measurable impact. I’m comfortable bridging strategy with execution and communicating clearly across product, marketing, and tech stakeholders to drive sustainable results.

Gabriel Panceri Sguari

SEO Expert, Growth Marketer, Marketing Strategist, +3

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I work at the intersection of SEO, AI-powered search (AIO/GEO), and Growth Marketing — turning search into predictable growth, with method, data, and execution. Over the past few years, I’ve led organic growth across LATAM, collaborating with Acquisition, Demand Generation, and Engineering/Tech. I build strategies to increase visibility, authority, and qualified leads by connecting content, technical SEO, and measurement to business outcomes like pipeline, efficiency, and retention. I enjoy solving complex problems with a clear method: diagnose → prioritization → execution → monitoring → iteration. If you want to grow with SEO (including AI-search) and need a strategist who also rolls up their sleeves, let’s talk. I bring hands-on experience leading growth-focused SEO programs within multi-disciplinary teams, aligning search efforts with business goals and measurable impact. I’m comfortable bridging strategy with execution and communicating clearly across product, marketing, and tech stakeholders to drive sustainable results.…I work at the intersection of SEO, AI-powered search (AIO/GEO), and Growth Marketing — turning search into predictable growth, with method, data, and execution. Over the past few years, I’ve led organic growth across LATAM, collaborating with Acquisition, Demand Generation, and Engineering/Tech. I build strategies to increase visibility, authority, and qualified leads by connecting content, technical SEO, and measurement to business outcomes like pipeline, efficiency, and retention. I enjoy solving complex problems with a clear method: diagnose → prioritization → execution → monitoring → iteration. If you want to grow with SEO (including AI-search) and need a strategist who also rolls up their sleeves, let’s talk. I bring hands-on experience leading growth-focused SEO programs within multi-disciplinary teams, aligning search efforts with business goals and measurable impact. I’m comfortable bridging strategy with execution and communicating clearly across product, marketing, and tech stakeholders to drive sustainable results.

Available to hire

I work at the intersection of SEO, AI-powered search (AIO/GEO), and Growth Marketing — turning search into predictable growth, with method, data, and execution. Over the past few years, I’ve led organic growth across LATAM, collaborating with Acquisition, Demand Generation, and Engineering/Tech. I build strategies to increase visibility, authority, and qualified leads by connecting content, technical SEO, and measurement to business outcomes like pipeline, efficiency, and retention. I enjoy solving complex problems with a clear method: diagnose → prioritization → execution → monitoring → iteration. If you want to grow with SEO (including AI-search) and need a strategist who also rolls up their sleeves, let’s talk.

I bring hands-on experience leading growth-focused SEO programs within multi-disciplinary teams, aligning search efforts with business goals and measurable impact. I’m comfortable bridging strategy with execution and communicating clearly across product, marketing, and tech stakeholders to drive sustainable results.

Skills

Experience Level

Expert

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Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Growth Specialist at Netrin

November 1, 2025 - January 31, 2026

Led internal and external 360° marketing strategy, integrating Paid Media, CRM, and Organic Growth (SEO/AIO/GEO) with site architecture and content hierarchy to support demand generation and performance.

SEO Specialist - Organic Lead at VR Benefícios and VR Gente/Pontomais

October 1, 2024 - November 1, 2025

Leader of the organic channel, responsible for the company’s entire organic growth strategy within the Growth department; collaborated with acquisition, demand generation, and technology teams to increase brand presence, contribute to lead acquisition, reduce churn through lead qualification, and significantly increase MQL volume.

SEO Specialist at Snibb's

July 1, 2024 - October 1, 2024

Head of the SEO for the company, responsible for all organic channel strategy inside the Shopify e-commerce platform; led blog innovations, keyword pool expansion, competitor outranking, and all technical updates on the new website.

SEO Specialist at HostGator LATAM

September 1, 2022 - May 1, 2024

Responsible for all SEO within the company and other products (such as Loja HostGator), providing strategic benchmarks of the industry; ongoing SEO optimization across all environments (blog, YouTube, guides) and proactive marketing actions, including podcasts and YouTube videos.

SEO Technical Coordinator at Cadastra

January 1, 2021 - December 31, 2022

Started as SEO Specialist and quickly rose to coordinate the technical SEO team; managed more than 20 clients in portfolio, including large organic traffic sources from Brazil such as Folha de São Paulo.

Senior SEO Analyst and Team Leader at Mirum Agency

January 1, 2021 - December 31, 2021

Senior Analyst and team leader responsible for planning and recommendations for large clients (SKY, Cyrela, Boticário), in addition to measuring results through monthly and fortnightly reports; also provided team management assistance to the manager.

Web Traffic Manager at Epic Digital

April 1, 2020 - September 1, 2020

As the SEO specialist of the company, analyzed and developed strategic actions for B2B clients; data-driven with commitments to organic lead generation for large companies such as ClearSale.

SEO Specialist at Condor Super Center Ltda.

October 1, 2019 - March 1, 2020

Responsible for analyzing the organic performance of the Condor Network, improving the brand's performance in the digital environment; focused on user search intent, auditing and monitoring the development of digital solutions and using measurement tools.

SEO Internship – SEO Analyst at Mirum Agency

May 1, 2018 - October 1, 2019

Responsible for the SEO of the agency's large clients, such as Portal Seguro, Múltiplus and Órama Investments.

Growth Specialist at Netin

November 1, 2025 - January 1, 2026

Led the design and execution of internal and external 360° marketing strategy, integrating Paid Media, CRM, and Organic Growth (SEO/AIO/GEO) with site architecture and content hierarchy to support demand generation and performance.

SEO Specialist at Snibb s

July 1, 2024 - October 1, 2024

Head of the SEO of the company inside the Shopify ecommerce platform; responsible for blog innovations, keyword expansion, competitive outranking, and all technical updates on the new website.

SEO Senior Analyst at Driven.CX

September 1, 2020 - February 1, 2021

Full analyst responsible for managing the SEO of one of the agency’s centers; acted as right-hand to the account manager for high-priority accounts and led SEO initiatives.

Education

Add your educational history here.

Qualifications

Alura - SEO: mastering strategies and tools to increase conversions

January 11, 2030 - January 9, 2026

Alura - SEO: Dominating Strategies and tools for conversion optimization

January 11, 2030 - January 9, 2026

Alura - SEO: Web site optimization

January 11, 2030 - January 9, 2026

Alura - SEO: CMS Platforms

January 11, 2030 - January 9, 2026

Alura - Agile Coaching

January 11, 2030 - January 9, 2026

Intensive SEO SEMRush course with Brian Dean

January 11, 2030 - January 9, 2026

HostGator and Loja HostGator podcast and YouTube videos

January 11, 2030 - January 9, 2026

Marketing and free tools hub at HostGator

January 11, 2030 - January 9, 2026

New Snibb's website conception optimization

January 11, 2030 - January 9, 2026

New VR website conception optimization

January 11, 2030 - January 9, 2026

Organic Growth case for STIHL Brasil e-commerce

January 11, 2030 - January 9, 2026

My SEO Portfolio

January 11, 2030 - January 9, 2026

Alura - SEO: mastering strategies and tools to increase conversions