Global Marketing Manager at Unique La Prairie Global

Supported brand and market growth across Saudi Arabia and UAE. Led go-to-market, digital, and brand strategy initiatives. Oversaw website launch, CRM optimization, customer journeys, and lifecycle workflows. Managed social, influencer, PR, and digital performance strategy. Directed multi-market initiatives including CRM optimization, app launch, membership revamp, and customer journey design; coordinated global campaigns and local execution with cross-functional stakeholders.

Global Marketing Manager at Clinique la Prairie

- Led 360° marketing strategy integrating CRM, digital, content, and branding for Longevity Hubs across global and local markets. - Developed and led full-funnel strategies across multiple markets and platforms, including CRM POC (Madrid), mobile app launch (Dubai), customer journey optimization, Discovery Membership and revamp of membership model. - Managed global and local campaigns, overseeing creative briefs, landing pages, paid ads, and cross-market coordination. - Created and implemented a Global Sales & Marketing Guidebook to improve client segmentation, cross-selling, and brand consistency. - Redefined the Longevity Hubs business model through market benchmarking, offer evaluation, and customer journey mapping aligned with strategic goals. - Directed local marketing execution in Madrid, Dubai, and Doha, including content creation, paid media, photoshoots, and promotional assets. - Led the 2025 marketing budget planning, optimizing spend and agency partnerships for maximum efficiency and impact.

E-COMMERCE PROJECT MANAGER & PRODUCT OWNER at TAG Heuer

- Led cross-functional projects to boost e-commerce growth and conversion across 70+ boutiques, delivering key features like new payment methods, trade-in, abandoned cart enhancements, personalization, and omnichannel capabilities. - Served as Product Owner: prioritized backlog, aligned product vision with business goals, and ensured timely delivery. - Collaborated with subsidiaries to optimize user journeys and support digital strategies. - Translated stakeholder goals into actionable business and technical requirements. - Managed third-party tech partnerships, ensuring smooth operations and system upgrades. - Monitored website KPIs and drove continuous improvements. - Developed SOPs to streamline processes and collaboration.

E-commerce Project Manager & Product Owner at TAG Heuer, LVMH

Owned e-commerce project backlog and translated business requirements into technical requirements. Led cross-functional e-commerce programs across 70+ boutiques to improve conversion and omnichannel capabilities. Managed third-party technology partners and delivery of the digital roadmap. Monitored KPIs and implemented continuous optimization; developed SOPs to streamline processes and collaboration.

CRM Campaign Manager at TAG Heuer

- Executed 230 CRM campaigns and created 18 automated customer journeys Increased campaign revenue by 450%, improved open rates by 5%, and cut costs by 80% - Managed annual marketing calendar and cross-market coordination (15 countries) - Led content creation, testing, segmentation, and reporting in Salesforce - Designed transactional email flows and customer journeys to boost engagement

MARKETING & COMMUNICATIONS SPECIALIST at RICHEMONT

Short-term assignment to support brand launch of 'Baume Watches' through CRM, content, and communications: - Designed customer journeys in Salesforce Marketing Cloud and ran A/B tests - Managed media relations, press releases, and event support (e.g., Vivatech) - Created editorial content for website and newsletters - Developed internal/external comms tools and organized events from planning to execution

Marketing & Communications Specialist at Auberichtomonte corporate communications (On-demand projects)

Contributed to brand launch through CRM, content, and communications. Designed customer journeys in Salesforce Marketing Cloud and ran A/B tests. Managed media relations, press releases, and event support. Created editorial content for website and newsletters, and coordinated teams and vendors for 3D watch personalization. Supported business development activities including prospect segmentation, value proposition, and proposals; assisted with leadership assessments and client leadership programs. Managed client campaigns from brief to execution and negotiated supplier contracts and budgets; analyzed effectiveness and optimized results. Developed a business simulation game for training purposes on a social platform.

CORPORATE COMMUNICATIONS CONSULTANT (On-demand projects) at Beside SA

- Developed corporate website, corporate video, and communications content - Supported business development: prospect segmentation, value proposition, proposals - Conducted leadership assessments and participated in client leadership programs

SALES OPERATIONS & PLANNING INTERN at Salvatore Ferragamo

- Data processing to quantify and qualify sales trend - Sales forecast for wholesale and retail channels - Contribute with top management decision: ideas, line sheets and presentations - Monitoring the production phases in Italy to ensure the appropriate distribution of the stock

Shop Manager / CRM Campaign Manager at Salvatore Ferragamo e-commerce (in partnership)

Conducted content and marketing execution across platforms. Owned CRM operations including transaction email flows and customer journeys to boost engagement. Achieved campaign revenue growth by 450%, improved open rates by 5%, and reduced costs by 80%. Managed annual marketing calendar and cross-market coordination across 15 countries and led content creation, testing, segmentation, and reporting in Salesforce.

E-commerce Intern at Shoptiques

- Photoshoot coordination, lookbook compilation - Development of new business opportunities by looking at boutiques aligned with the trends and with the target market of the company - Update daily content on all social platforms and explore new ones - Website cross-selling by: updating product pages and lookbooks

Senior Account Executive (Corporate Communications) at AA (Besides) AAC (Account Executive)

Managed internal and external corporate communications and global announcements. Supported HR in employee engagement campaigns and event coordination. Performed data processing to quantify and qualify sales trends and supported sales forecasting for wholesale and retail channels.

Account Executive at DLBGROUP

- Managed client campaigns from brief to execution; negotiated supplier contracts and budgets - Analyzed campaign effectiveness and optimized results - Designed a business simulation game in a social platform for training purposes - Managed accounts: Panasonic, Digitel, Banesco, EPSON, Turner, Subwa

Sales & Planning (KPMG GSA Sales Operations & Planning) at KPMG GSA

Supported top management decision-making with ideas, line sheets, and presentations. Monitored stock distribution production phases in Italy. Coordinated photoshoots and lookbook compilation. Contributed to development of new business opportunities by identifying boutiques aligned with trends and target market. Managed daily social content updates and cross-selling via product page and lookbook updates; executed 230 CRM campaigns and created 18 automated customer journeys.