Gabriela Scherer

Working on Cropwise Seed Selector and Product Analyzer platforms used by agronomists, field technicians, and growers to support seed selection and performance analytics. Led user research across the EAME and LATAM regions, uncovering the needs of growers and Technical Sales Representatives. Designed and ran A/B tests and behavioral experiments to increase engagement on Seed Selector (Amplitude insights). Translated agronomic data into clear interfaces and collaborated with cross-functional teams (PMs, developers, TSRs, agronomists). Built dashboards to analyze hybrids across soil, climate, and productivity, aligning with key decision-making workflows.

Digitized a major medical examination process, including evaluating doctors for Brazilian regulation with government-use potential. Delivered in-depth research, designed a new onboarding flow, and ran multiple experiments to validate ideas and objectives. Led design strategy and decisions, selecting tools (Figma, Hotjar) and establishing security guidelines for user research and incentives. Built the company’s design system and prototypes, mapped product scopes, and delivered user-centric solutions.

Developed advertising products for the pharmaceutical industry, generating over R$15M in revenue within 1.6 years. Enhanced product value by 30% through satisfaction surveys, uncovering user motivations and aligning solutions with expectations. Delivered comprehensive market research that influenced a major business model shift, earning stock options as recognition.