Senior Product Designer at Syngenta

Working on Cropwise Seed Selector and Product Analyzer platforms used by agronomists, field technicians, and growers to support seed selection and performance analytics. Led user research across the EAME and LATAM regions, uncovering the needs of growers and Technical Sales Representatives. Designed and ran A/B tests and behavioral experiments to increase engagement on Seed Selector (Amplitude insights). Translated agronomic data into clear interfaces and collaborated with cross-functional teams (PMs, developers, TSRs, agronomists). Built dashboards to analyze hybrids across soil, climate, and productivity, aligning with key decision-making workflows.

Senior Product Designer at Paciente 360

Digitized a major medical examination process, including evaluating doctors for Brazilian regulation with government-use potential. Delivered in-depth research, designed a new onboarding flow, and ran multiple experiments to validate ideas and objectives. Led design strategy and decisions, selecting tools (Figma, Hotjar) and establishing security guidelines for user research and incentives. Built the company’s design system and prototypes, mapped product scopes, and delivered user-centric solutions.

Senior Product Designer at Memed

Developed advertising products for the pharmaceutical industry, generating over R$15M in revenue within 1.6 years. Enhanced product value by 30% through satisfaction surveys, uncovering user motivations and aligning solutions with expectations. Delivered comprehensive market research that influenced a major business model shift, earning stock options as recognition.

UX/UI Designer at Qintess @TicketLog

Led the redesign of the 'Minha Mobilidade' app into a Super App, integrating partners like Uber, PagSeguro, Zapay, and Viade Taxi to enhance user value. Designed a competitive analytics dashboard for gas station managers based on 15 user interviews, improving strategic decision-making.

UX/UI Designer at Digital Republic

Designed banners and managed visual assets for Volkswagen Financial Services. Delivered a revamped checkout experience for a digital payments startup, improving user journey efficiency. Opened new business opportunities by establishing and expanding the company’s social media services to six clients in a few months.

Graphic Designer at We Sell Internet

Handled logo creation, e-book layout, image editing, social media content, digital content, motion design, and style guide development.

UX/UI Designer at Qintess @ TicketLog

Led redesign of the Minha Mobilidade app into a Super App, integrating partners like Uber, Zapay, and Vai de Táxi; designed a competitive analytics dashboard for gas station managers based on 15 user interviews, improving strategic decision-making.