I'm a recent graduate in communications with hands-on experience in digital content and retail. During my internship, I helped manage social media and email campaigns, tracked performance, and created visuals with Canva. It gave me a good understanding of how content and data work together to reach people effectively. I've also worked in retail and a cafe, which taught me to handle fast-paced tasks and communicate clearly with customers. I enjoy learning new tools and creating things that look clean and consistent. I currently live in central Auckland on a three-year work visa, and I'm eager to grow in a challenging environment.

Gabriel Chen

I'm a recent graduate in communications with hands-on experience in digital content and retail. During my internship, I helped manage social media and email campaigns, tracked performance, and created visuals with Canva. It gave me a good understanding of how content and data work together to reach people effectively. I've also worked in retail and a cafe, which taught me to handle fast-paced tasks and communicate clearly with customers. I enjoy learning new tools and creating things that look clean and consistent. I currently live in central Auckland on a three-year work visa, and I'm eager to grow in a challenging environment.

Available to hire

I’m a recent graduate in communications with hands-on experience in digital content and retail. During my internship, I helped manage social media and email campaigns, tracked performance, and created visuals with Canva. It gave me a good understanding of how content and data work together to reach people effectively. I’ve also worked in retail and a cafe, which taught me to handle fast-paced tasks and communicate clearly with customers. I enjoy learning new tools and creating things that look clean and consistent.

I currently live in central Auckland on a three-year work visa, and I’m eager to grow in a challenging environment.

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Language

English
Fluent

Work Experience

Retail Assistant to Store Manager at YoYoSo, Auckland
August 1, 2025 - Present
Advised customers daily and resolved complaints efficiently. Maintained stock and store presentation with a four-person team. Promoted products, achieving 10% sales uplift during promotions. Conducted weekly stock takes of 500+ SKUs, ensuring inventory accuracy. Handled POS transactions and refunds with 100% accuracy.
Digital Content Intern at Fujian Zixun Information Technology Co., Ltd.
October 1, 2023 - February 1, 2024
Monitored daily marketing performance data, identified user drop-off points, leading to a 35% increase in engagement within three months. Conducted A/B testing on email subject lines, improving open rates from 19% to 27%, contributing to a 15% increase in sales. Prepared weekly Excel reports to summarize campaign performance and support marketing decision-making. Researched competitor activity and digital trends to support planning of three successful campaigns targeting key audience groups. Created branded graphics and social media assets using Canva. Managed Mailchimp campaigns, including audience segmentation and scheduling.
Volunteer Coordinator - Orientation Week at The University of Auckland
July 1, 2023 - September 30, 2023
Managed a volunteer team of 10 to streamline event logistics, cutting participant wait times by 15%. Collaborated with campus teams to set up venues and technical equipment, improving setup efficiency and preventing delays on event days. Collected and analyzed feedback, then proposed improvements that were adopted for the next orientation, enhancing overall participant experience.

Education

Bachelor of Arts at The University of Auckland
January 1, 2022 - January 1, 2025

Qualifications

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Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet