This project had significant impact and required a practical and strategic approach. The client’s goal was to create a food delivery app in Morro Jable, Fuerteventura, Canary Islands, Spain, an area not served by major international delivery services like Uber Eats or Glovo. The small towns and stretches of desert presented unique logistical and digital infrastructure challenges.

We created a recognizable brand name and logo that would appeal to both tourists and locals. For the color palette, we opted for tones similar to those used by other global delivery apps, like Uber Eats, as a strategic choice to make the brand immediately familiar while maintaining its uniqueness.

The project emphasized practical solutions over theoretical design, and the results proved successful. The brand identity extends across the mobile app, staff uniforms, delivery motorcycles, and promotional materials such as flyers distributed locally. The solid visual identity ensures that every touchpoint reflects the quality and reliability of the service.

The result is a highly recognizable and cohesive brand that successfully launched on all major app stores, offering an exceptional delivery service while keeping a strong, consistent visual presence across all applications.

The project began with the creation of a name for the Bar Bistrot, located in Pozzuoli, Naples, a town with rich Latin roots. Drawing inspiration from the region’s history, we chose a Latin-inspired name that blends the sacred and the profane, the past and the present, resulting in a concept that is meaningful, playful, and a little daring.

The work extended beyond the logo design, encompassing the complete menu design, as well as applying the brand identity to staff uniforms, coasters, and other branded items.

The client was very satisfied with the result. What stood out most was not just fulfilling the requests, but the collaborative approach: the client actively participated in choosing the name, creating a strong and ongoing working relationship. The project successfully delivered a unique and cohesive brand identity, reflecting both the spirit of the place and the personality of its owner.

For the opening of a new restaurant and pizzeria in Naples, Italy, the client requested a recognizable logo centered on the main product: pizza. The design concept was inspired by the traditional Neapolitan pizza oven, a true institution in the city and a symbol of authenticity and craftsmanship.

The client also desired an elegant and refined style that would reflect his personal taste. Through a careful balance of shapes and a custom color palette, we created a brand identity that conveys warmth, tradition, and sophistication.

The result is a coherent and distinctive visual identity that enhances the restaurant’s atmosphere, resonates with customers, and gives the owner a sense of pride and alignment with his vision.

The client, after relocating to a European tourist destination and addressing for the first time a multilingual and international audience, needed a complete refresh of their image. The main requests included:

Creation of a new logo

Requalification of the brand name to make it more international

Development of a consistent visual identity that could connect with a wider audience

Packaging and retail concept design to enhance the shopping experience

The solution was to build a cohesive and distinctive brand identity, with coral chosen as the central element of the logo and the key attraction of the artisan’s creations. This choice not only reflects the core material of the jewelry but also resonates with the Mediterranean and summer-oriented context of the brand, creating a strong connection with the location while projecting a modern and international image.

The result is a brand that is now more recognizable, elegant, and versatile, ready to grow both locally and internationally.