I build AI automation systems for marketing, sales, and customer teams, and I’ve spent four years inside SaaS GTM organizations learning what actually breaks.
Most recently I was a Technical Account Manager at Vivun, where I led implementations, managed a book of business, and held an 85%+ renewal rate. Before that I built outbound from scratch as a founding SDR, hitting 125% of quota and sourcing $7.5M in pipeline. I’m a Salesforce Certified Administrator.
Now I run GHJ Collective, an AI and CRM consulting practice with 11 clients. I build the unglamorous systems that make small teams operate like large ones: automated customer health scoring, AI-personalized outbound, CRM architecture, content and marketing workflows that run without anyone watching them. One recent build scores SaaS accounts across five risk dimensions, runs GPT-4o sentiment analysis on support tickets, and flags churn risk 60 days before renewal.
I also DJ and run Cautionary Tales, an NYC event collective spotlighting diverse creatives. That side of the work means I understand creative brands as a practitioner, not just as a consultant looking in.
What makes me different: I’m not a developer who learned marketing, and I’m not a marketer who learned to use ChatGPT. I’ve carried a number, owned renewals, and shipped working automation. I scope in business outcomes and deliver in working systems.
Based in New York City. Available for project work and ongoing retainers.
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