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I’m a senior UI/UX game designer, illustrator, and 2D concept artist with more than 10 years of experience creating engaging experiences for casual and casino mobile games. I enjoy taking complex game mechanics and turning them into intuitive player journeys, from early wireframes and prototypes through polished, Unity-ready interfaces, illustrations, and complete visual packages. I’m comfortable owning large-scale features while collaborating closely with product, CRM, art, development, and technical teams. My work spans monetization, live-ops, progression systems, character art, game assets, and visual redesigns, and I bring a friendly, thoughtful, and highly detail-oriented approach to every project.…I’m a senior UI/UX game designer, illustrator, and 2D concept artist with more than 10 years of experience creating engaging experiences for casual and casino mobile games. I enjoy taking complex game mechanics and turning them into intuitive player journeys, from early wireframes and prototypes through polished, Unity-ready interfaces, illustrations, and complete visual packages. I’m comfortable owning large-scale features while collaborating closely with product, CRM, art, development, and technical teams. My work spans monetization, live-ops, progression systems, character art, game assets, and visual redesigns, and I bring a friendly, thoughtful, and highly detail-oriented approach to every project.

Hadas Brandes

UI Designer, UX Designer, Illustrator, +2

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I’m a senior UI/UX game designer, illustrator, and 2D concept artist with more than 10 years of experience creating engaging experiences for casual and casino mobile games. I enjoy taking complex game mechanics and turning them into intuitive player journeys, from early wireframes and prototypes through polished, Unity-ready interfaces, illustrations, and complete visual packages. I’m comfortable owning large-scale features while collaborating closely with product, CRM, art, development, and technical teams. My work spans monetization, live-ops, progression systems, character art, game assets, and visual redesigns, and I bring a friendly, thoughtful, and highly detail-oriented approach to every project.…I’m a senior UI/UX game designer, illustrator, and 2D concept artist with more than 10 years of experience creating engaging experiences for casual and casino mobile games. I enjoy taking complex game mechanics and turning them into intuitive player journeys, from early wireframes and prototypes through polished, Unity-ready interfaces, illustrations, and complete visual packages. I’m comfortable owning large-scale features while collaborating closely with product, CRM, art, development, and technical teams. My work spans monetization, live-ops, progression systems, character art, game assets, and visual redesigns, and I bring a friendly, thoughtful, and highly detail-oriented approach to every project.

Available to hire

I’m a senior UI/UX game designer, illustrator, and 2D concept artist with more than 10 years of experience creating engaging experiences for casual and casino mobile games. I enjoy taking complex game mechanics and turning them into intuitive player journeys, from early wireframes and prototypes through polished, Unity-ready interfaces, illustrations, and complete visual packages.

I’m comfortable owning large-scale features while collaborating closely with product, CRM, art, development, and technical teams. My work spans monetization, live-ops, progression systems, character art, game assets, and visual redesigns, and I bring a friendly, thoughtful, and highly detail-oriented approach to every project.

Skills

Experience Level

Expert

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Freehand Digital Illustration

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Narrative Illustration

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Language

Hebrew (modern)

Fluent

English

Fluent

Work Experience

Senior UI/UX Designer & 2D Artist at Candivore

January 1, 2025 - January 1, 2026

Spearheaded UX/UI design and the full visual package for large-scale meta-features in Match Masters, including the Stamp It monetization feature. Translated complex mechanics into intuitive user experiences and frictionless mobile loops. Created high-end UI assets under a strict global style guide, customized 2D game art, shape-based core assets, in-game illustrations, and character art from initial sketches through final renders. Worked closely with model sheets and cross-functional teams to strengthen storytelling, visual consistency, and player appeal. Tools included Adobe Photoshop and Procreate.

Senior UI/UX Designer, 2D Artist and Illustrator at Candivore

January 1, 2025 - January 1, 2026

Designed UX flows, wireframes, and layouts for new game meta-features and improved existing feature layouts. Created engaging UI assets within strict style guidelines to maintain a unified visual language. Produced shaped-based 2D game assets, in-game art, and illustrations from sketches through final render, working with character model sheets and maintaining clear storytelling and vibrant compositions. Worked on the Match Masters app using Adobe Photoshop and Procreate.

Senior UI/UX Product/CRM Designer & 2D Artist at Beach Bum

January 1, 2021 - January 1, 2025

Led full-cycle product design for core features across Rummy Stars, Rummy Tilez, and Rummy Rush, including the progressive Topical Loot-Chest feature. Delivered visual frameworks from wireframes to production-ready assets for seasonal live events and reskins. Spearheaded a major visual app redesign that moved the product ecosystem toward a modern, friendly casual style. Created 2D game assets and marketing concepts, including avatars, icons, backgrounds, and progression visuals, and designed high-conversion CRM and monetization content such as sales pop-ups and limited-time offers. Tools included Adobe Photoshop, Midjourney AI, and Adobe Illustrator.

Senior UI Product Designer, CRM Designer and Game Artist at Beach Bum

January 1, 2021 - January 1, 2025

Developed in-game and meta features for Rummy Stars, Rummy Tilez, and Rummy Rush, supporting the process from pre-production through final render. Created game art and assets including avatar clothing items, backgrounds, logos, lobby icons, loot chests, bags, card decks, and loot boxes. Designed monetization pop-ups, sales, deals, personal offers, and in-game banners, creating customized CRM templates at a fast pace. Helped shift the product visual direction from casino-style toward a more casual and friendly experience.

Senior UI/UX Designer and 2D Artist at Gliding Deer / Expo Games

January 6, 2019 - January 3, 2021

Designed UX behavior for side mini-games, created wireframes and animated flows, and worked with the Feature Product Owner to meet product requirements. Led concept-art research and asset development, including themes, color palettes, mood boards, character sketches, logos, illustrations, and final game elements. Designed buttons, bars, pop-ups, icons, and pixel-perfect UI while exporting assets to technical specifications for the Bingo Drive app.

Senior UI/UX Designer, 2D Artist & Illustrator at Gliding Deer / Expo Games

January 1, 2019 - January 1, 2021

Performed a complete visual and structural facelift for Bingo Drive’s core lobby flow and room-navigation system, improving user flow, animations, and micro-interactions. Designed UX behaviors for side mini-games through wireframes and animated interactive prototypes, while also creating concept designs, UI, and 2D assets. Led visual pre-production and theme research, producing mood boards, color palettes, character sketches, in-game illustrations, and logos for feature artwork and monetization content. Delivered pixel-perfect GUI assets within technical pipelines and collaborated with development and cross-functional teams for implementation. Tools included Adobe Photoshop, Adobe Animate, and Adobe XD.

UI/UX Designer & 2D Artist at Playtika

February 12, 2017 - January 6, 2019

* Designed core mechanics and features for the highly successful in-game Album ecosystem; established scalable visual frameworks for massive collection loops that served as a foundation for numerous high-performing seasonal reskins. * Led and supervised the full-cycle UX/UI for the flagship "Prize Crafting" and exchange features; turned card duplicates into high-value assets through interactive, social trading loops and a gamified, dopamine-heavy "Wheel of Fortune" spin experience. * Created high-end GUI screens and premium visual assets, delivering custom typography- logos, functional maps, and rewarding metagame objects (badges, trophies, progress bars) under tight live-ops cycles. * Supervised features from concept to global launch, managing assets and coordinating deliverables across the Art studio, Product Owners, Developers, and Technical pipelines. * Tools - Adobe Photoshop, Adobe Animate, SVN

Junior 2D Artist/Graphic Designer at Playtech

January 1, 2012 - January 1, 2017

Created graphic design assets and UI features for licensed global slot titles including The Flintstones, Buffalo Blitz, Matrix, and Iron Man 2. Developed initial concept art and detailed storyboards to define visual game flows, behaviors, and layout transitions. Delivered optimized Flash asset packages and game animations while coordinating closely with development teams to support seamless integration under demanding production deadlines and regulatory requirements. Tools included Adobe Photoshop, Adobe Animate, and SVN.

2D Artist and Graphic Designer at Playtech

January 1, 2012 - January 1, 2017

Created UI, game features, and visual assets for titles including The Flintstones, Buffalo Blitz, Matrix, and Iron Man 2. Produced concept art and storyboards for game flows and delivered Flash packages containing game assets and animations to development.