Hadas Brandes

Spearheaded UX/UI design and the full visual package for large-scale meta-features in Match Masters, including the Stamp It monetization feature. Translated complex mechanics into intuitive user experiences and frictionless mobile loops. Created high-end UI assets under a strict global style guide, customized 2D game art, shape-based core assets, in-game illustrations, and character art from initial sketches through final renders. Worked closely with model sheets and cross-functional teams to strengthen storytelling, visual consistency, and player appeal. Tools included Adobe Photoshop and Procreate.

Designed UX flows, wireframes, and layouts for new game meta-features and improved existing feature layouts. Created engaging UI assets within strict style guidelines to maintain a unified visual language. Produced shaped-based 2D game assets, in-game art, and illustrations from sketches through final render, working with character model sheets and maintaining clear storytelling and vibrant compositions. Worked on the Match Masters app using Adobe Photoshop and Procreate.

Led full-cycle product design for core features across Rummy Stars, Rummy Tilez, and Rummy Rush, including the progressive Topical Loot-Chest feature. Delivered visual frameworks from wireframes to production-ready assets for seasonal live events and reskins. Spearheaded a major visual app redesign that moved the product ecosystem toward a modern, friendly casual style. Created 2D game assets and marketing concepts, including avatars, icons, backgrounds, and progression visuals, and designed high-conversion CRM and monetization content such as sales pop-ups and limited-time offers. Tools included Adobe Photoshop, Midjourney AI, and Adobe Illustrator.