I’m a **Meta Media Buyer and Performance Marketer** with hands-on experience building and optimizing lead-generation campaigns for service-based and digital-first businesses. My work focuses on turning ad spend into measurable outcomes by combining creative testing, audience targeting, and data-driven optimization. I’ve managed Meta (Facebook & Instagram) campaigns end-to-end — from developing ad creatives and structuring campaigns to monitoring daily performance metrics like CPL, CTR, CPC, and conversion rates. I’m especially interested in what makes ads convert: strong hooks, clear messaging, audience intent, and continuous iteration based on real performance data. With a background in analytics and entrepreneurship, I bring a structured, results-oriented mindset to performance marketing. I’m comfortable working independently under tight deadlines, delivering fast-turnaround projects, and providing clear reporting with actionable insights. I’ve driven high-intent inbound leads through Meta campaigns while maintaining efficiency and adaptability in dynamic environments. I’m particularly interested in working with growth-focused teams, AI-driven businesses, and performance-led agencies where experimentation, learning, and accountability are valued. My goal is to continue building expertise in paid media and performance marketing while contributing meaningfully to scalable, data-backed growth.…

Gagan Deep Kaur

I’m a **Meta Media Buyer and Performance Marketer** with hands-on experience building and optimizing lead-generation campaigns for service-based and digital-first businesses. My work focuses on turning ad spend into measurable outcomes by combining creative testing, audience targeting, and data-driven optimization. I’ve managed Meta (Facebook & Instagram) campaigns end-to-end — from developing ad creatives and structuring campaigns to monitoring daily performance metrics like CPL, CTR, CPC, and conversion rates. I’m especially interested in what makes ads convert: strong hooks, clear messaging, audience intent, and continuous iteration based on real performance data. With a background in analytics and entrepreneurship, I bring a structured, results-oriented mindset to performance marketing. I’m comfortable working independently under tight deadlines, delivering fast-turnaround projects, and providing clear reporting with actionable insights. I’ve driven high-intent inbound leads through Meta campaigns while maintaining efficiency and adaptability in dynamic environments. I’m particularly interested in working with growth-focused teams, AI-driven businesses, and performance-led agencies where experimentation, learning, and accountability are valued. My goal is to continue building expertise in paid media and performance marketing while contributing meaningfully to scalable, data-backed growth.…

Available to hire

I’m a Meta Media Buyer and Performance Marketer with hands-on experience building and optimizing lead-generation campaigns for service-based and digital-first businesses. My work focuses on turning ad spend into measurable outcomes by combining creative testing, audience targeting, and data-driven optimization.

I’ve managed Meta (Facebook & Instagram) campaigns end-to-end — from developing ad creatives and structuring campaigns to monitoring daily performance metrics like CPL, CTR, CPC, and conversion rates. I’m especially interested in what makes ads convert: strong hooks, clear messaging, audience intent, and continuous iteration based on real performance data.

With a background in analytics and entrepreneurship, I bring a structured, results-oriented mindset to performance marketing. I’m comfortable working independently under tight deadlines, delivering fast-turnaround projects, and providing clear reporting with actionable insights. I’ve driven high-intent inbound leads through Meta campaigns while maintaining efficiency and adaptability in dynamic environments.

I’m particularly interested in working with growth-focused teams, AI-driven businesses, and performance-led agencies where experimentation, learning, and accountability are valued. My goal is to continue building expertise in paid media and performance marketing while contributing meaningfully to scalable, data-backed growth.

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Language

English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Fluent
French
Intermediate

Work Experience

Meta Media Buyer & Performance Marketer (Freelance) at freelance
January 7, 2026 - Present
Executed Meta (Facebook & Instagram) lead-generation campaigns for an AI-focused agency, managing campaigns end-to-end from setup to optimization Developed and tested performance-driven ad creatives, including hooks, copy variations, and visual formats aligned with campaign objectives Launched, monitored, and optimized campaigns to drive high-quality leads within tight project timelines Analyzed key performance metrics such as CPL, CTR, CPC, reach, engagement, and conversion actions, providing actionable insights for improvement Collaborated with internal stakeholders to align ad messaging with business goals and target audience intent Prepared clear, concise performance reports summarizing results, learnings, and optimization recommendations Worked independently in a remote, fast-turnaround environment with strong ownership and accountability

Education

M.Sc. (Honours) Physics at Guru Nanak Dev University
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other
    paper Meta Lead Generation for an AI-Focused Agency

    Meta Lead Generation for an AI-Focused Agency

    Role: Meta Media Buyer & Performance Marketer (Freelance)
    Project Type: Remote | Short-term, fast turnaround

    Overview

    Executed and optimized Meta (Facebook & Instagram) lead-generation campaigns for an AI-focused agency. The goal was to generate high-quality inbound leads quickly while maintaining performance efficiency and clear reporting.

    Objectives

    • Launch Meta lead-generation campaigns within a tight timeline
    • Develop clear, performance-driven ad creatives
    • Optimize campaigns for lead quality and efficiency
    • Provide actionable insights for ongoing improvement

    Responsibilities

    • Planned and structured Meta ad campaigns focused on lead generation
    • Developed ad creatives (hooks, copy, formats) aligned with audience intent
    • Launched, monitored, and optimized campaigns end-to-end
    • Tracked key metrics including CPL, CTR, CPC, reach, engagement, and conversions
    • Delivered concise performance reports with optimization recommendations

    Strategy

    • Clarity-first messaging: Focused on simple, benefit-led copy rather than overdesigned creatives
    • Creative testing: Iterated hooks, copy angles, and formats to identify top performers
    • Daily optimization: Adjusted budgets, creatives, and targeting based on live performance data

    Results

    • Successfully generated consistent inbound leads within the project timeline
    • Stabilized campaign performance through structured testing and optimization
    • Delivered clear insights to inform future scaling and creative direction

    (Detailed metrics available upon request.)

    Tools Used

    Meta Ads Manager • Canva • Google Sheets • ChatGPT

    Key Takeaways

    • Clear messaging drives higher-quality leads than complexity
    • Continuous creative testing is essential for performance stability
    • Fast feedback loops between data and creative improve results