Available to hire
Hi, I’m Gaia Aroutunian, a marketing professional with over a decade of experience in customer service and more than 9 years in digital marketing and copywriting. I blend problem-solving, copywriting, and social media strategy to help brands connect with audiences and drive growth. I excel at turning insights into actionable campaigns, building strong customer relationships, and delivering measurable results.
In my free time I enjoy exploring new skills and collaborating with diverse teams. I’m fluent in Bulgarian, English, and Armenian, and I love working across cultures to create compelling content and seamless customer experiences.
Experience Level
Language
Bulgarian
Fluent
English
Fluent
Armenian
Fluent
Work Experience
Customer Success Team Leader at East Bay Shuttle (Shuttle Services)
March 1, 2014 - March 1, 2020Managed inbound calls, dealt with customer inquiries and complaints; trained, evaluated and provided guidance for customer care advisers; created and maintained best-practice guidelines to ensure the team met and surpassed KPIs.
Copywriter at Freelance Content Studio: Marketing Agency
November 1, 2020 - January 1, 2023Created copy for landing pages, video scripts, company blogs, PR; built sales funnels for clients in the USA and the UK; maintained a high rating from customers (5-star).
Social Media Escalations Specialist at Sutherland Global Services
October 1, 2021 - July 1, 2022Delivered excellent customer service via social media and email; handled complaints; managed callbacks with optimal solutions; identified and addressed customers' needs to improve experience and satisfaction.
Digital Marketing Specialist at Mam Toys: Producer of Wooden Toys
October 1, 2021 - February 1, 2023Created a complete growth hacking strategy for social media; grew Facebook/Instagram following; managed ads; improved follower growth and engagement.
Copywriter at Avon Cosmetics Company
February 1, 2023 - PresentAdapting, editing and proofreading copy for brochures and Focus magazine; crafting marketing messages for leaflets and digital materials; preparing marketing presentations for meetings.
Customer Success Team Leader at East Bay Shuttle
March 1, 2014 - March 1, 2020Took inbound calls, dealt with customer inquiries and complaints. Trained, evaluated and provided guidance for customer care advisors to ensure the team maintained and surpassed KPIs. Created and maintained a clear line of best practices through guidelines.
Copywriter at Freelance Content Studio / Marketing Agency
November 1, 2020 - January 31, 2023Created copy for landing pages, video scripts, company blogs, PR, and more. Built sales funnels for clients in the USA and UK. Maintained high client satisfaction with consistent five-star ratings.
Social Media Specialist at GymBeam (Fitness E-Shop)
May 1, 2019 - September 30, 2021Delivered excellent customer service, handling on average 40+ inquiries per shift via email, phone and social media. Contributed ideas to improve user experience and helped raise the company’s review rating by 1 point from 4.7 to 4.8 within two months.
Digital Marketing Specialist at Mam Toys
October 1, 2021 - February 28, 2023Developed and executed growth hacking strategies for social media, growing brand following and engagement. Led influencer marketing campaigns, measured ROI and expanded reach.
Digital Marketing / Marketing Specialist at Avon Cosmetics
February 1, 2023 - PresentManaged digital marketing initiatives, content production, and social media campaigns to support product launches and brand visibility.
Education
Bachelor of Business Administration at Melkonian Educational Institute
January 1, 1997 - January 1, 2003Diploma in Economics and Management at European College of Economics and Management
January 1, 2006 - January 1, 2009High School Diploma at Melkonian Educational Institute
January 1, 1997 - January 1, 2003Bachelor of Business Administration at European College of Economics and Management
January 1, 2006 - January 1, 2009Qualifications
Certificate for Assistant Editor
January 1, 2003 - February 2, 2026Certificate for Assistant Editor – International Newspaper/Magazine
January 1, 2003 - February 2, 2026Project Management Course
January 1, 2008 - February 2, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality
Experience Level
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