Branding: No-BS Herbalist

My client needed a rebrand. Her skills and services had evolved beyond what her existing brand covered — and so had her voice.

She was becoming known as the herbalist who didn’t BS you and just gave you the facts.

It was time for a rebrand!

We started with research to learn more about her current customer base—age, income, other demographics—and went from there. Throughout the entire process, she was open and transparent in her communications with them, which led to a successful relaunch.

I designed the logo, color palette, and typography. I also created a complete brand guide, marketing plan, and editorial calendar. #graphicdesigner #branding #logo

For the full story, check it out on my website: https://www.twine.net/signin