Gail Baker Nelson is a versatile writer, illustrator, and marketing strategist who specializes in transforming complex ideas into compelling content that connects with audiences. With expertise that includes copywriting, book production, and creative storytelling, she brings a unique blend of strategic thinking and artistic vision to every project. Gail has hands-on book publishing experience, having illustrated and edited "Willow's Goodknight Lights," a children's book, where she specifically refined the content to enhance its market appeal. She regularly collaborates with authors on marketable book covers and provides strategic guidance on platform development, helping writers build sustainable audiences and improve their market positioning. Her B2B copywriting work serves industries including healthcare, wellness, and animal care, where she conducts in-depth research to create clear, conversion-focused content. This research-driven approach, combined with her ability to adapt voice and strategy for different audiences, makes her equally effective writing marketing copy, editing manuscripts, or developing comprehensive book marketing strategies. Gail's dual expertise in writing and illustration provides valuable insight into visual storytelling and design elements that make books both engaging and marketable. She excels at managing projects from concept to completion while maintaining quality standards and meeting critical deadlines. Based remotely, Gail works with clients nationwide to turn ideas into results—whether crafting marketing collateral, developing author platforms, or shepherding books through the complete production process.

Gail Baker Nelson is a versatile writer, illustrator, and marketing strategist who specializes in transforming complex ideas into compelling content that connects with audiences. With expertise that includes copywriting, book production, and creative storytelling, she brings a unique blend of strategic thinking and artistic vision to every project. Gail has hands-on book publishing experience, having illustrated and edited "Willow's Goodknight Lights," a children's book, where she specifically refined the content to enhance its market appeal. She regularly collaborates with authors on marketable book covers and provides strategic guidance on platform development, helping writers build sustainable audiences and improve their market positioning. Her B2B copywriting work serves industries including healthcare, wellness, and animal care, where she conducts in-depth research to create clear, conversion-focused content. This research-driven approach, combined with her ability to adapt voice and strategy for different audiences, makes her equally effective writing marketing copy, editing manuscripts, or developing comprehensive book marketing strategies. Gail's dual expertise in writing and illustration provides valuable insight into visual storytelling and design elements that make books both engaging and marketable. She excels at managing projects from concept to completion while maintaining quality standards and meeting critical deadlines. Based remotely, Gail works with clients nationwide to turn ideas into results—whether crafting marketing collateral, developing author platforms, or shepherding books through the complete production process.

Available to hire

Gail Baker Nelson is a versatile writer, illustrator, and marketing strategist who specializes in transforming complex ideas into compelling content that connects with audiences. With expertise that includes copywriting, book production, and creative storytelling, she brings a unique blend of strategic thinking and artistic vision to every project.

Gail has hands-on book publishing experience, having illustrated and edited “Willow’s Goodknight Lights,” a children’s book, where she specifically refined the content to enhance its market appeal. She regularly collaborates with authors on marketable book covers and provides strategic guidance on platform development, helping writers build sustainable audiences and improve their market positioning.

Her B2B copywriting work serves industries including healthcare, wellness, and animal care, where she conducts in-depth research to create clear, conversion-focused content. This research-driven approach, combined with her ability to adapt voice and strategy for different audiences, makes her equally effective writing marketing copy, editing manuscripts, or developing comprehensive book marketing strategies.
Gail’s dual expertise in writing and illustration provides valuable insight into visual storytelling and design elements that make books both engaging and marketable. She excels at managing projects from concept to completion while maintaining quality standards and meeting critical deadlines.

Based remotely, Gail works with clients nationwide to turn ideas into results—whether crafting marketing collateral, developing author platforms, or shepherding books through the complete production process.

See more

Language

English
Fluent

Work Experience

Copywriter & Creative Services at Gail Nelson Copywriting & Creative Services
January 1, 2010 - Present
Providing copywriting, content creation, editing, and graphic design services, with a focus on strategic content planning, SEO best practices, and maintaining content calendars for timely publishing. Delivering high-quality, engaging content for various clients, including case studies with over one million views and contributions to SUCCESS! Enterprises, Chewy, and PetMD. Also involved in fact-checking, proofreading, and final content checks to improve reader satisfaction.
Founder & Editor-in-Chief at Learning Tangent Magazine
December 31, 2020 - August 22, 2025
Managed publication projects from conception to publication, overseeing quarterly digital and print magazine issues focused on homeschooling. Responsibilities included content planning, writing, editing, proofreading, stakeholder collaboration, and mentoring writers to enhance their skills.

Education

Add your educational history here.

Qualifications

Adobe Marketing Specialist
January 11, 2030 - August 22, 2025
Adobe Content Creator
January 11, 2030 - August 22, 2025
Adobe Graphic Designer
January 11, 2030 - August 22, 2025
Content Marketing Certification - HubSpot Academy
January 11, 2030 - August 22, 2025
Digital Marketing Certification - HubSpot Academy
January 11, 2030 - August 22, 2025
Inbound Marketing Certification - HubSpot Academy
January 11, 2030 - August 22, 2025
Social Media Marketing Certification - HubSpot Academy
January 11, 2030 - August 22, 2025
Growth-Driven Design Certification - HubSpot Academy
January 11, 2030 - August 22, 2025

Industry Experience

Education, Media & Entertainment, Consumer Goods, Non-Profit Organization, Professional Services
    uniE621 Branding: No-BS Herbalist
    My client needed a rebrand. Her skills and services had evolved beyond what her existing brand covered — and so had her voice. She was becoming known as the herbalist who didn’t BS you and just gave you the facts. It was time for a rebrand! We started with research to learn more about her current customer base—age, income, other demographics—and went from there. Throughout the entire process, she was open and transparent in her communications with them, which led to a successful relaunch. I designed the logo, color palette, and typography. I also created a complete brand guide, marketing plan, and editorial calendar. graphicdesigner branding logo
    uniE608 Men’s Health Presentation Slideshow
    This was a FABULOUS project with an awesome client. The client needed a ~60-slide presentation for men’s health and provided me with all the copy and data. I took that and turned it into a sleek, polished PowerPoint that combines custom graphics with strategic stock photos/videos that is helping him make sales. As part of this, I helped him refine the copy to increase its impact and made suggestions about where to split slides to ease the content volume per slide. powerpoint pitchdeck presentation graphicdesign
    uniE621 Think Like an Herbalist Book Cover
    Working with the author, I designed her book cover and provided all necessary print ready files, along with marketing images. graphicdesigner designer
    uniE621 Sample Book Covers
    Your book cover is often the first…and last interaction, determining whether a reader decides to pick it up or keep moving. Why let your book sales suffer? I design beautiful and affordable covers that help indie authors get found. designer graphicdesigner
    uniE621 Book Cover Samples
    Your book cover is often the first…and last interaction, determining whether a reader decides to pick it up or keep moving. Why let your book sales suffer? I design beautiful and affordable covers that help indie authors get found. designer graphicdesigner
    uniE621 Willow’s Goodknight Lights Cover
    I experimented with a couple of different fonts, and discovered this whimsical beauty. The author wanted to keep a whimsical feel to match her lovely story, so honoring that was key. illustrator bookcoverdesign childrensbookillustrator
    uniE621 Willow’s Goodknight Lights
    For Willow, I created the illustrations, cover, and formatted the interior pages. We started with rough sketches and proceeded from there. The process took about four months and included several rounds of edits throughout until Erin was happy with the everything. childrensbookillustrator bookformatter illustrator bookcoverdesign
    uniE621 Northeast Orchestra Social Media Management and Marketing Materials
    This project is ongoing. In addition to designing the marketing materials, I also manage the NEO’s social media, including scheduling posts and engaging with their audience. Each design is unique and not used anywhere else. graphicdesign illustration advertising socialmedia
    uniE621 Learning Tangent Homeschool Magazine
    Cover design for a quarterly home school magazine that I published and edited. magazinecover graphicdesigner