I am a results-driven Marketing Manager with over 7 years of experience in strategic marketing, brand management, and digital transformation within the automotive industry. I have a proven expertise in developing high-impact campaigns, digital marketing, and large-scale brand activations across diverse markets. My strong background in market research, media planning, PR, and strategic partnerships allows me to secure high-profile collaborations and extensive media coverage. I have successfully managed nationwide outdoor campaigns, major industry events, and social media growth, scaling audiences to over 500,000 followers. Skilled in budget management, performance marketing, lead generation, and KPI-driven analytics, I ensure maximum ROI. As a dynamic leader, I drive market expansion, customer engagement, and cross-functional team success in multinational environments.

GAMAL ALTANNA

I am a results-driven Marketing Manager with over 7 years of experience in strategic marketing, brand management, and digital transformation within the automotive industry. I have a proven expertise in developing high-impact campaigns, digital marketing, and large-scale brand activations across diverse markets. My strong background in market research, media planning, PR, and strategic partnerships allows me to secure high-profile collaborations and extensive media coverage. I have successfully managed nationwide outdoor campaigns, major industry events, and social media growth, scaling audiences to over 500,000 followers. Skilled in budget management, performance marketing, lead generation, and KPI-driven analytics, I ensure maximum ROI. As a dynamic leader, I drive market expansion, customer engagement, and cross-functional team success in multinational environments.

Available to hire

I am a results-driven Marketing Manager with over 7 years of experience in strategic marketing, brand management, and digital transformation within the automotive industry. I have a proven expertise in developing high-impact campaigns, digital marketing, and large-scale brand activations across diverse markets. My strong background in market research, media planning, PR, and strategic partnerships allows me to secure high-profile collaborations and extensive media coverage.

I have successfully managed nationwide outdoor campaigns, major industry events, and social media growth, scaling audiences to over 500,000 followers. Skilled in budget management, performance marketing, lead generation, and KPI-driven analytics, I ensure maximum ROI. As a dynamic leader, I drive market expansion, customer engagement, and cross-functional team success in multinational environments.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Marketing Manager at Souq El-Syarat
January 1, 2019 - Present
Developed and executed multi-channel marketing strategies driving brand growth, customer engagement, and market expansion across digital and offline platforms. Designed and implemented high-impact marketing campaigns leveraging consumer insights and performance analytics to enhance audience reach and conversion. Planned and oversaw large-scale brand activations and experiential marketing events at premier locations such as Al-Said Club in Dokki, Wadi Degla Club, and high-traffic cafés in Maadi, creating direct engagement opportunities with target audiences. Organized and led a dynamic roadshow featuring Dodge Ram activations, supported by an on-ground promotional team engaging potential customers in key urban locations to boost brand awareness. Managed press relations and media outreach, collaborating with journalists and influencers to maximize brand exposure. Drove social media expansion, leading content strategy and targeted advertising efforts that grew the brand’s audience to o
Automotive Marketing Manager at Changhe Egypt Automotive
January 1, 2019 - September 3, 2025
Designed and executed comprehensive marketing strategies to support brand positioning, product launches, and high-impact promotional campaigns across multiple channels. Led data-driven social media advertising initiatives, optimizing digital campaigns to maximize audience engagement, brand awareness, and lead generation. Managed TV ad production, collaborating with creative teams to craft compelling stories for target audiences.
Junior Marketing Specialist at Changhe Egypt Automotive
January 1, 2018 - September 3, 2025
Conducted market research and consumer analysis to drive data-informed marketing strategies and product positioning. Performed competitive benchmarking, assessing industry trends, pricing strategies, and customer preferences to identify opportunities for market differentiation and business growth. Assisted in the development and execution of digital marketing campaigns, creating compelling content for social media and online platforms to drive brand awareness and customer engagement. Supported the planning and coordination of product launches and promotional events, collaborating with internal teams and external stakeholders to ensure seamless execution. Monitored key performance indicators (KPIs) across various marketing channels, evaluating campaign effectiveness and making data-backed recommendations for optimization. Oversaw marketing operations, driving campaign ideation, budget tracking, and cross-functional coordination for efficiency. Spearheaded a nationwide outdoor advertisin

Education

Bachelor’s Degree in Marketing and International Business at Modern Sciences and Arts University (MSA)
January 1, 2014 - January 1, 2018

Qualifications

Digital Marketing Executive Diploma
November 1, 2024 - September 3, 2025
Digital Marketing Executive Diploma
November 1, 2024 - September 3, 2025
Certificate of Participation in Stock Market Simulation Organizer
May 1, 2016 - September 3, 2025
Certificate of Organization the Stock Market Simulation
May 1, 2015 - September 3, 2025
PWC Tax Simulation
December 1, 2014 - September 3, 2025
Certificate of Participation in MSA University Stock Simulation
October 1, 2013 - September 3, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Transportation & Logistics, Professional Services