A small business sought to transition from a local operation to a larger enterprise and needed to present their expansion strategy to investors. Their initial slides were text-heavy and lacked a clear flow. I redesigned the presentation with a strong visual hierarchy, compelling data visualisations, and persuasive storytelling techniques, ensuring their key messages stood out.

After the redesign, the business secured buy-in from investors, with stakeholders commending the presentation for its clarity and impact.

Te Puna Waiora (Desert Spring Community Centre) needed funding for a new digital literacy programme but lacked a clear, compelling proposal. I developed a structured funding pitch that highlighted the community impact, learner success metrics, and long-term sustainability of the initiative.

The result? The organisation successfully secured grant funding under the Whare Ora (AEFA) 2024/2025 programme, enabling them to expand their training efforts and support more vulnerable individuals.

A career coach transitioning to online services wanted to improve their LinkedIn presence but struggled with visually engaging posts. I designed a series of branded, professional social media graphics that highlighted their expertise while maintaining a clean, modern aesthetic aligned with LinkedIn’s professional tone.

With a consistent visual identity and compelling post layouts, the client’s profile views increased by 60% within three months, and they secured several new clients directly through LinkedIn engagement.

A non-profit organisation needed a streamlined way to communicate training opportunities to frontline workers without overwhelming them with text-heavy emails. I redesigned their email template to feature concise content, clear headers, and visually distinct call-to-action buttons, making it easy to scan and respond.

By adopting a clean, mobile-friendly design, the organisation doubled their email response rate and received positive feedback from recipients, who found the new format more user-friendly.

A local trade education provider struggled with low engagement in their learner outreach emails. Their newsletters were packed with information but lacked clarity and a compelling call to action. I rewrote their email content using a conversational yet professional tone, breaking down complex information into bite-sized, reader-friendly segments.

By incorporating storytelling techniques and clear, action-oriented messaging, the revised newsletter saw a 45% increase in open rates and a 30% boost in learner enrolments for upcoming training programmes. This demonstrated how well-crafted copy can turn passive readers into engaged participants.

One of my most impactful projects was with Te Puna Waiora (Desert Spring Community Centre), where I designed and delivered the Transformative Digital Literacy Programme (TDLP). This initiative aimed to equip vulnerable community members with essential digital skills, boosting their confidence in using technology for work and daily life.

Through tailored training sessions over 14 weeks, participants—many of whom had struggled with formal education—gained hands-on experience with tablet devices, online communication, and basic digital tools. One participant, initially hesitant due to past learning challenges, successfully completed the programme and secured part-time work, using the skills gained to manage tasks more efficiently.

The success of this programme not only enhanced participants’ employability but also helped the community centre secure additional funding for ongoing training initiatives. Seeing learners overcome personal and technical barriers reaffirmed my belief in education as a transformative tool for empowerment.