Available to hire
I am a Digital Marketing Specialist with 4+ years of experience across fashion, lifestyle, beauty, events, and creator driven brands. I specialize in campaign execution, social media marketing, content driven funnels, influencer marketing, and performance oriented content that moves the needle for brand growth in EU and US markets.
I thrive in launching projects from scratch, coordinating go to market activities, and aligning content, audience engagement, and revenue goals. I excel in fast paced environments, collaborating with cross functional teams and stakeholders to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Intermediate
Kazakh
Fluent
Russian
Fluent
Work Experience
Social Media Manager at WHY.CGI
February 1, 2026 - June 1, 2026Developed AI-assisted creative workflows and content concepts for global digital campaigns; built content strategies for CGI, AI, and mixed reality campaigns; developed creative concepts for international fashion, beauty, and lifestyle brands; managed influencer collaborations, partnerships, and PR activations; planned performance-driven content based on audience insights, trends, and campaign goals.
Digital Marketing Specialist at Ethno Pop-Up Store
June 1, 2024 - PresentOwned end-to-end digital marketing execution for a large-scale retail pop-up featuring 90+ brands; developed campaign messaging, content calendar, and channel mix (Instagram, Reels, influencer content); coordinated influencer marketing, partnerships, and UGC production; supported audience growth, engagement, and footfall through organic social campaigns.
UGC Content Creator at Luwo Arte
June 1, 2024 - November 1, 2024Produced UGC assets for performance-oriented digital marketing campaigns; created short-form video content optimized for Instagram, TikTok, and YouTube Shorts; adapted content to platform algorithms, trends, and audience behavior; collaborated with marketing team to support reach and engagement objectives.
Digital Marketing Coordinator & Content Lead at Eurasian Fashion Week
August 1, 2022 - February 1, 2023Planned and executed digital marketing and content strategy for a multi-day international fashion event; coordinated social media campaigns, live coverage, influencer collaborations, and PR-related content; managed content production workflows and supervised a cross-functional content team (~10 people); collaborated with designers, partners, and organizers to ensure brand consistency across channels; monitored performance metrics and optimized content formats to increase engagement.
Digital Marketing & Social Media Manager at Brow Up (Premium Beauty Salon) & Avocado & Coffee (Restaurant)
January 1, 2019 - January 1, 2021Developed and executed digital marketing strategies for local lifestyle brands from launch stage; managed social media channels, content production, and influencer collaborations; supported paid social campaigns by creating ad creatives and coordinating with performance specialists; contributed to brand positioning, visual identity, and customer acquisition initiatives.
UGC Content Creator at Luwo Arte — US Market
June 1, 2024 - November 1, 2024Produced UGC assets for performance oriented digital marketing campaigns; created short form video content optimized for Instagram, TikTok and YouTube Shorts; adapted content to platform algorithms, trends and audience behavior; collaborated with marketing team to support reach and engagement objectives. Results: Instagram 121.5K views; YouTube Shorts 163.5K views; TikTok 118K views.
Education
MBA in Economic and Entrepreneurship at University of Cassino, Cassino, Italy
January 1, 2023 - May 22, 2026Erasmus+ Exchange at Universidade Lusófona (Portugal)
January 1, 2024 - January 1, 2025B.S. in Management at Kazakh-German University, Almaty, Kazakhstan
January 1, 2018 - January 1, 2022MBA in Economic and Entrepreneurship at University of Cassino, Cassino, Italy
January 1, 2023 - May 22, 2026Erasmus+ Exchange at Universidade Lusófona (Portugal)
January 1, 2024 - January 1, 2025B.S. in Management at Kazakh-German University, Almaty, Kazakhstan
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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