I am a Digital Marketing Specialist with 4+ years of experience across fashion, lifestyle, beauty, events, and creator driven brands. I specialize in campaign execution, social media marketing, content driven funnels, influencer marketing, and performance oriented content that moves the needle for brand growth in EU and US markets. I thrive in launching projects from scratch, coordinating go to market activities, and aligning content, audience engagement, and revenue goals. I excel in fast paced environments, collaborating with cross functional teams and stakeholders to deliver measurable results.

I am a Digital Marketing Specialist with 4+ years of experience across fashion, lifestyle, beauty, events, and creator driven brands. I specialize in campaign execution, social media marketing, content driven funnels, influencer marketing, and performance oriented content that moves the needle for brand growth in EU and US markets. I thrive in launching projects from scratch, coordinating go to market activities, and aligning content, audience engagement, and revenue goals. I excel in fast paced environments, collaborating with cross functional teams and stakeholders to deliver measurable results.

Available to hire

I am a Digital Marketing Specialist with 4+ years of experience across fashion, lifestyle, beauty, events, and creator driven brands. I specialize in campaign execution, social media marketing, content driven funnels, influencer marketing, and performance oriented content that moves the needle for brand growth in EU and US markets.

I thrive in launching projects from scratch, coordinating go to market activities, and aligning content, audience engagement, and revenue goals. I excel in fast paced environments, collaborating with cross functional teams and stakeholders to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Italian
Intermediate
Kazakh
Fluent
Russian
Fluent

Work Experience

Social Media Manager at WHY.CGI
February 1, 2026 - June 1, 2026
Developed AI-assisted creative workflows and content concepts for global digital campaigns; built content strategies for CGI, AI, and mixed reality campaigns; developed creative concepts for international fashion, beauty, and lifestyle brands; managed influencer collaborations, partnerships, and PR activations; planned performance-driven content based on audience insights, trends, and campaign goals.
Digital Marketing Specialist at Ethno Pop-Up Store
June 1, 2024 - Present
Owned end-to-end digital marketing execution for a large-scale retail pop-up featuring 90+ brands; developed campaign messaging, content calendar, and channel mix (Instagram, Reels, influencer content); coordinated influencer marketing, partnerships, and UGC production; supported audience growth, engagement, and footfall through organic social campaigns.
UGC Content Creator at Luwo Arte
June 1, 2024 - November 1, 2024
Produced UGC assets for performance-oriented digital marketing campaigns; created short-form video content optimized for Instagram, TikTok, and YouTube Shorts; adapted content to platform algorithms, trends, and audience behavior; collaborated with marketing team to support reach and engagement objectives.
Digital Marketing Coordinator & Content Lead at Eurasian Fashion Week
August 1, 2022 - February 1, 2023
Planned and executed digital marketing and content strategy for a multi-day international fashion event; coordinated social media campaigns, live coverage, influencer collaborations, and PR-related content; managed content production workflows and supervised a cross-functional content team (~10 people); collaborated with designers, partners, and organizers to ensure brand consistency across channels; monitored performance metrics and optimized content formats to increase engagement.
Digital Marketing & Social Media Manager at Brow Up (Premium Beauty Salon) & Avocado & Coffee (Restaurant)
January 1, 2019 - January 1, 2021
Developed and executed digital marketing strategies for local lifestyle brands from launch stage; managed social media channels, content production, and influencer collaborations; supported paid social campaigns by creating ad creatives and coordinating with performance specialists; contributed to brand positioning, visual identity, and customer acquisition initiatives.
UGC Content Creator at Luwo Arte — US Market
June 1, 2024 - November 1, 2024
Produced UGC assets for performance oriented digital marketing campaigns; created short form video content optimized for Instagram, TikTok and YouTube Shorts; adapted content to platform algorithms, trends and audience behavior; collaborated with marketing team to support reach and engagement objectives. Results: Instagram 121.5K views; YouTube Shorts 163.5K views; TikTok 118K views.

Education

MBA in Economic and Entrepreneurship at University of Cassino, Cassino, Italy
January 1, 2023 - May 22, 2026
Erasmus+ Exchange at Universidade Lusófona (Portugal)
January 1, 2024 - January 1, 2025
B.S. in Management at Kazakh-German University, Almaty, Kazakhstan
January 1, 2018 - January 1, 2022
MBA in Economic and Entrepreneurship at University of Cassino, Cassino, Italy
January 1, 2023 - May 22, 2026
Erasmus+ Exchange at Universidade Lusófona (Portugal)
January 1, 2024 - January 1, 2025
B.S. in Management at Kazakh-German University, Almaty, Kazakhstan
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods